How can a Small Business Benefit from TikTok?
There are numerous benefits for businesses in Tiktok. You need to have a precise observation of what they are and how to build them to get along with your brand.
As one of the newest social media platforms, TikTok’s user base is overgrowing, and it is quickly becoming an excellent opportunity for businesses to reach larger audiences.
We have extracted the benefits of TikTok for businesses, so you can test whether it’s worth your brand to invest time and money in the platform.
TikTok has a vast audience
There have been over 2 billion downloads of TikTok, and it has more than 800 million active users around the globe. The platform’s primary users are teenagers and young adults; 33% of TikTok users in the US are between 10 and 20 years old, and 28% are between 21 and 29 years.
But the number of users and the rate at which it is increasing means that it can give access to a vast audience, and it looks to create video content that goes viral and reaches thousands of people than on any other social media platforms
The audience is international
TikTok is used in over 150 countries, and viral videos on the platform can reach worldwide in no time. TikTok is an effective platform for connecting with new audiences in different parts of countries if you’re looking forward to getting into international markets.
It’s simple to connect with your audience
It’s easy to promote your business and reach an audience by launching a hashtag challenge. You can choose an idea and encourage users to create or recreate videos using a branded hashtag. It’s an excellent way to increase public interaction for your brand and promote engagement.
Video marketing at its peak
The trend for video marketing isn’t leaving anytime soon. Research has shown that 86% of people want to see more videos from the brands.
And while 87% of businesses are already using videos as a marketing tool, TikTok is an excellent way to extend the reach of your video content.
If you’re not using videos for your brand, it provides a credible reason to incorporate video into your existing marketing strategy.
You can implement these absolutely amazing strategies in your marketing campaigns. But you need a Tik Tok account with genuine fans to enjoy these benefits. If you don’t have one, you can get it here.
Is TikTok suitable for small businesses?
While the audience on TikTok is vast, you need to consider whether the people you are trying to target specifically are regular users of the platform. If your target audience isn’t currently using TikTok, then you need to find out which Platform and how regularly they are using it.
While TikTok seems to be a Gen Z trend, most leading social media platforms started with a generally younger audience.
For example, Instagram was initially used mainly by teenagers and young adults, but now its audience has expanded, and there are millions of brands using it as a marketing tool.
You will get a head start on your challengers by getting involved with a new platform early. You can grow your audience before the platform is overfilled with brands and promoted Content.
How can you set TikTok into your current marketing strategy?
• Know your Audience
Take some time to research the medium, recognize how it works, and what your target audience and competitors are doing on TikTok.
You can figure out what Content you should share—behind-the-scenes, tutorials, product launches, user-generated Content, or just funny videos.
• Control all your platforms from a shared inbox
Managing all platforms from one shared inbox will ensure cohesive communications that always align with your brand’s tone of voice. It also minimizes the risk of missing any messages or losing track of conversations and will help improve customer satisfaction.
• Reuse your Content for different Channels
If you are already creating videos for your other social media channels, you don’t need to produce brand new videos for TikTok.
Look at methods where you can use a video editing app to reuse the videos you produce for Facebook, LinkedIn, or Instagram to suit your TikTok account.
It’s also essential to ensure that you’re conveying the same messages across all the channels.
TikTok might be a place for more lighthearted Content, it won’t be understandable if the images, language, and overall brand are completely different when someone encounters you on another platform or visits your website.
Although it needs planning and won’t be a perfect fit for everyone, TikTok offers many opportunities for businesses looking to boost their marketing channels, and it’s worth getting involved now to take advantage of the platform as it grows.
That’s all for today. Stay tuned for more power-packed Content.