With above one billion active users each month, TikTok is the place to be right now for both brands and content creators.
The app is still new compared to other social media giants like Instagram or YouTube, so people are still testing and computing what performs and what doesn’t.
With that being said, over the past five years, we’ve gathered tons of things about how the TikTok algorithm works and what it expects from content creators, so we here are some of our top tips for creating better TikTok videos.
Tips to Make Better TikTok Videos
• Your first few videos are essential
Since a lot of you are reading this blog as a study before you start to make content for the platform, we determined to begin by giving you a crucial TikTik growth tip:
TikTok boosts your first few videos, offering them to more people than usual before dialing down the algorithm and allowing you to grow organically. Your first few TikToks must be high quality and applicable to your topic.
Capitalizing on this initial boost can give you a helpful head start and make the voyage easier later.
• Use Suspenseful Captions at the start
This links in with our earlier TikTok tip. Having a suspenseful caption at the start of your TikTok will push people to want to watch it through until the end.
Let’s express you’re creating a TikTok in which you speak about a reasonable alternative to the AirPods Pro. Instead of going directly into the product review, counting a caption saying something like “Better than the AirPods Pro for only $100?” would be more suitable.
This way, more people will like to watch your TikTok through to the end to find out what you’re actually making a video about.
• Use a good hook at the start
TikTok users are not in it for the long heave. The app is all about immediate gratification and bite-sized recreation.
TikTok videos are quick, and fresh content is always one swipe away.
Hooking the audience in the first three seconds of your TikTok is vital to providing its win. How you join an audience is up to you and can change significantly depending on your nature and the kind of content you produce.
You can do it by mocking something about to occur, having stunning visuals, or requesting an intriguing query.
• Record Your Videos Vertically
Though recording in the landscape might provide you with more screen real estate and create it more suitable for you sometimes, it’s essential to recall that TikTok only shows videos vertically.
On top of that, phones are gaining more prominence and more extensive, making rotating them cumbersome, mainly if you’re only using one hand.
That’s why it’s vital to record every one of your TikToks vertically if you want them to take off and be viewed by many people.
• Remind viewers to like and follow
Don’t go your viewers turning at the end of your videos.
Evoke them to like and follow your account for more. This information doesn’t use only for TikTok, but doing this is particularly helpful on this platform since it allows people to know that you have more matching content on your profile.
• Manage your Audience
Another excellent way to boost engagement is by addressing your viewers instantly. Invite them to leave their opinions in the comments section.
Obtaining comments will allow the TikTok algorithm to know that people appreciate and resonate with your content.
After you publish your TikTok, you should do your best to respond to these comments and confront your audience in the comments section. People like it when they can intercommunicate with their favorite content creators literally, and it pushes them much more likely to follow you and review your other TikToks.
• Use hashtags
While hashtags aren’t as great of a value on TikTok as on Twitter, they still play a vital role in enabling viewers to discover your videos. Hashtags also support the TikTok algorithm to figure out the content of your videos, so it understands which people to offer it to.
Constantly do some analysis to figure out the popular hashtags for your topic and tag your videos consequently.
Please refrain from using deceitful hashtags or counting too many of them. TikTok will fast decide what you’re doing and tag your videos as low effort, effectively reducing your impressions.
• Buy TikTok fans
To some people, this might come as a shock, but a lot of TikTokers actually buy TikTok fans to better stimulate the algorithm. And yes, it’s perfectly fine and legal to buy TikTok fans. So what are YOU waiting for? Buy TikTok fans now!
• Use TikTok effects and trends
Tiktok has a bunch of effects that pop in and out of trends on Tiktok. Make sure to take advantage of this and follow what’s trending on TikTok. This will make sure that more people are recommended your TikToks and more people are watching your TikToks.
I expect you found these tips valuable. I wish you good luck on your TikTok voyage, and recall: if you need support, there are a ton of free online video editing tools that will drive your TikToks to stand out!
Still not sure? Click here to learn a hack.
That’s all for today. Stay tuned for more power-packed content.