Social media is a huge part of everyone’s life.
So much so that in the last decade, more than 3.4 billion people actively use social media which accounts for about 45% of the world’s population.
And with social media being such a big part of people’s lives, no wonder a lot of people look to social media for guidance and decision-making. That’s where social media influencers come in.
What exactly are social media influencers?
Social media influencers are people who have built a reputation and a fanbase for their knowledge or expertise on a particular subject or niche. They generally make content based on their specific niche and engage with their audience on a regular basis.
This makes them a reliable source for people to check whether a purchase or decision is worth their time and money.
For example, a kitchen utensil review page on Instagram is looked upon a lot when people consider buying kitchen utensils and are a lot more likely to buy the utensil the influencer says is better.
This is exactly why brands love social media influencers because they have the power to create engagement and drive traffic and sales towards a brand.
Finding an Influencer might seem like a daunting task with so many influencers on social media now.
And even though influencer marketing is a paid task, and almost all influencers charge some fees for marketing a brand’s products, finding influencers is free if you know exactly where to look. But don’t worry, we’re here to help.
How to find the right influencer for your brand?
Here are some tips to help you guide your search for the perfect influencer for your brand.
Know your goals before you start looking
Before you start going through social media and scrolling through an endless list of influencers wondering which one might be best for your brand, write down your marketing objectives and look for the influencer(s) that best suit you for your brand’s needs.
For example, if your brand sells electronics, look for electronics and gadget review influencers.
The first thing to look beyond follower size, of course, is the actual content an influencer is sharing.
Scroll through each influencer’s feed (on all platforms) to get a feel for the kind of content they create and support. Ask yourself questions like: “Do you feel comfortable associating your brand with that influencer’s social posts?” “Does their content inspire people’s decision making?”
Find influencers related to your industry
This should not come as a surprise but a makeup-centered influencer is not a good choice for a food delivery business. Finding influencers that are related to your industry is a must for generating traffic and sales for your brand.
Find influencers who promote or have promoted your competitors
Try to find influencers that promote your competitors or have promoted them in the past. This makes it so that you can capture some of the audience from your competitors which might give you an upper hand.
Even if an influencer doesn’t fully relate to your industry, check to see if the audience that they engage with looks like the audience that you want to capture. If yes, then the influencer might be worth signing for your next influencer marketing campaign.
Best tools to find influencers
Here are some of the online tools that we found useful to find influencers.
Upfluence is a full-scale influencer platform, providing a wide range of features such as an influencer search and discovery engine.
It features a massive database of over 3 million influencer profiles.
HypeAuditor is simple and easy to use, it helps you determine the top Instagram influencers ranking them by the number of quality and engaged followers. You can select to either browse through all niches or break them down into 14 different categories. You can also select influencers by country.
Klout can be used to get an idea of how influential someone is on social media. Klout gives everyone who is active on social media a score between 1 to 100. Higher Klout scores mean higher social media influence.
A normal instagram account that posts regularly has a klout score of about 30-40 while celebrities with a ton of influence have Klout scores of 90+.
Post for Rent
Post for Rent effectively maintains a balance between cold business efficiency and authentic influencer campaigns, and the platform itself elevates the influencer marketplace to a new level.
All the boring and tedious stuff involved in the process—finding and managing influencers and their content, poring through profiles and data, researching audiences—is effortlessly accomplished via an interface that’s almost fun to use.
Social Crawlytics allows you to track content and competitors. You can use it to discover which posts are the most popular and shared on particular websites.
Unlike some other social monitoring sites, you run reports on Social Crawlytics by particular domains.
So, for instance, you can analyze your competitors to determine what has been their most successful content and how people have shared it.
That’s all for today folks, Stay tuned for more power-packed content!