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How to use the power of CRM to improve SEO

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No matter your industry or focus, you’ve likely heard of Search Engine Optimization (SEO). It’s absolutely essential, after all, since it directly affects your search engine results pages (SERP) rankings. Chances are you’ve likely also heard of Customer Relationship Management (CRM) software, since it’s been booming in the past decade. However, many people, from marketers and business owners to simply marketing enthusiasts, often don’t fully grasp how the two relate. Indeed, you can use CRM to improve SEO in quite significant ways. If the two seem unrelated, this article’s just for you.

What is CRM?

In short, CRM software is a potent tool that does what the name promises. Namely, it tracks and optimizes every aspect of a company’s relationship with customers, from Facebook marketing to customer support inquiries. It offers a consolidated database for collected insights that’s accessible to all your employees, and it offers an array of other tools. Let us briefly note them.

Core CRM features include a centralized database, lead and contact management tools, sales automation and analytics tools, and sales pipeline management tools. Apart from such core features, CRM may specialize in the following:

  • Operational CRM – service, sales, and marketing automation
  • Analytical CRM – predictive modeling, profitability analysis, and customer segmentation
  • Collaborative CRM – interaction and channel management

Furthermore, commercial CRM solutions may focus on specific industries for additional efficiency, whereas moverstech.com focuses on the moving industry, as the name implies. Similarly, other CRM solutions focus on particular industries and can meet their specific needs.

How to use CRM to improve SEO

Having discussed the above, let us delve into how you can use the power of CRM to improve SEO and drive traffic to your website. There are many subtle ways to do so, but here are the most significant ones.

Keyword optimization

SEO begins with the most fundamental step; keyword research. There are many ways to do so without CRM, of course, but CRM offers insights into your specific business and customers.

To elaborate, lead analysis and lead scoring tools can let you know exactly where your leads are coming from. Some general keyword research into your market and competition can naturally help, but keeping a closer eye on your own leads can reveal even more. Namely, you may track the performance of individual keywords, landing pages, and even secondary channels. In turn, you can inform your marketing efforts accordingly and streamline your content strategies.

Relevant content

Next, we should examine how you may use CRM to improve SEO in terms of the content itself. Your content may already be resonating with customers, but analysis through CRM can offer notable room for improvement.

A woman using a laptop next to a graph and a pie chart illustration.
You can use the insights of CRM to improve SEO in many ways, including creating more relevant, engaging content

An extensive database comes with the invaluable asset of an accessible trove of data. Whether you’re using basic or analytical CRM, you can analyze traffic, engagement, and retention metrics and adjust your content accordingly. Thus, you can accurately pinpoint which types of content work best for your customers, whether seasonally or continuously, and produce more of it. Not only does this improve your marketing content effectiveness, but it also boosts your SEO; Google and other search engines value quality content. Providing quality content to your customers gives search engines all the right signals to consider your site trustworthy and qualitative, which in turn makes your site seem authoritative in its field. All of those factors directly improve your SEO and your SERP rankings.

Optimized operations through multiple locations

Furthermore, we should analyze an issue multi-location companies face; lacking internal cooperation and fragmented SEO efforts. CRM can indeed tackle this issue as well, simply due to its definitive goals.

In short, multi-location businesses face the following concerns that affect SEO:

  • Data collection and customer segmentation
  • Lead management and profitability analysis across multiple locations
  • Internal collaboration and customer input channels

All of the above can jeopardize your SEO efforts. CRM can make your job easier simply by consolidating a comprehensive database of your operations. It can help segment your customers for each individual location, account for location-based factors, and gauge topical and circumstantial factors. Moreover, it can consolidate your communication channels, both internal ones and those for customer input, streamlining your operations, and increasing customer satisfaction. This depth of data analytics and improved communication can help you create high-value content for each individual location while ensuring your teams collaborate towards a common strategy. Even in this case, then, you can use CRM to improve SEO across multiple locations with relative ease.

Augmented Search Engine Marketing (SEM) strategies

While SEM is not technically SEO, the two definitely coexist in many marketing strategies. Specifically, SEM can produce short-term benefits depending on your budget, while SEO can collect insights from it and ensure long-term benefits. On this front, too, you may use CRM to improve SEO by improving SEM strategies.

To ensure the highest possible return on investment (ROI) in terms of SEM, you’ll need to know the following as you create your content:

  • A laser-focused profile of your most profitable customers
  • Your products or services that perform the best
  • Seasonal and circumstantial factors’ effects on your business

Lead analysis and sales metrics collected by CRM can inform your SEM strategies on all of those fronts. With an extensive, consolidated database at your fingertips, you can craft ideal customer profiles, note your best-performing offers, and account for seasonal trends. With this knowledge, you can optimize your SEM strategies, which in turn will boost your SEO.

Online reputation management

Finally, CRM can help you curate an excellent online reputation. SEO does hinge on a site’s trustworthiness, after all, and customer reviews affect it noticeably.

Through CRM data, you can boost your social media activity and even reach out to advocates of your business. You can then incentivize them to leave positive reviews and provide positive exposure, increasing your visibility and inspiring brand loyalty. 

Conclusion: use CRM to improve SEO on many fronts

With all of the above in mind, it should now be clear that you can use the power of CRM to improve SEO in many distinct ways. Both are invaluable assets to use on their own, but using them together can enhance your operations dramatically.

Photos used

https://pixabay.com/photos/analytics-charts-business-woman-3265840/

https://pixabay.com/illustrations/statistics-graph-chart-data-3411473/

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Toan Nguyen admin October 27, 2020 1 Comment

Ways to use YouTube to draw traffic to your website

Are you thinking about ways to use YouTube to draw traffic to your website? If utilized correctly, YouTube is indeed a powerful platform for lead generation. With this in mind, we’ll showcase some of the most well-known methods of increasing your number of website visitors via YouTube!

Why Use YouTube?

As a video streaming and sharing platform, YouTube basically needs no introduction. It has over three billion unique views per day, and its search box takes second place among the most widely used search engines on the planet. Ironically, the first place is taken by its parent company — Google.

For digital marketers, YouTube is a place with almost limitless potential. If you succeed in building a strong YouTube channel, you can direct your viewership to other websites, online stores, and other platforms. Monetizing your content is easier than ever — with the right strategy, you can use YouTube to draw traffic to your website.

Know that it’s important for people to find your content within YouTube properly. Once you are passably recognizable on YouTube, the content you post there may be indexed by Google and other search engines; especially if people — and yourself — embed it in blog posts or share it on social media.

YouTube Traffic Generation and Call to Action

If you want to use YouTube to draw traffic to your website, you need to realize something. Although channels with a “celebrity status” who have managed to build up sizable brand awareness can be incredibly useful, there is no guaranteed traffic generation without the proper strategy.

First of all — it’s not all about your YouTube videos and channels. The website that you’re directing viewers to also needs to be speedy, high-quality, and visually on-brand. Using professionals like WP Full Care to help with your website design and maintenance is always the safest route to go.

Also, your videos need to be designed in a way that promotes traffic generation. It’s not just about having incredibly viral content. Sure, the more people see your video, the more traffic you’ll generate — but with expertly focused niche content, you can achieve similar results with fewer viewers.

Call to Action

As you’ll see below, there are a couple of different methods of converting YouTube viewers into website visitors. Still, all of these methods employ the same basic tool — a call to action.

If you want your videos to achieve a specific goal in terms of visitor behavior — such as visiting your website — you need to explicitly tell them to do so. Also, you need to outline why, giving them some sort of incentive, as well as how — by providing them with a link in the video description.

What does this mean in practice? It means that you need to give your subscribers on YouTube a reason to leave YouTube and head on over to your website. How compelling this incentive is will directly correspond to how much traffic you generate.

Depending on your niche, provide your viewers with some free content — another video, report, or some sort of useful software. Once you’ve decided on the details of your call to action, you can start learning the actual methods of using YouTube to draw traffic to your website.

Explicit Request

The first strategy for traffic generation is the most obvious, but also the most overlooked one. Use the outro section of your videos, once you’re finished with the main content, to explicitly communicate what you want your users to do. Just stare at the camera and specifically tell the people what your website is, and why they should visit it.

This doesn’t take too much time, and can be achieved with nothing more than a few dialog lines. Just thank people for watching the video all the way through, and then showcase the link in the video. Also, tell them what they can learn if they visit it.

Video Description

Every YouTube upload gives you the opportunity to describe the basics of your video content through text. This is the famous “video description down below” that most YouTube marketers point towards.

You can use this description box to generate traffic for your website. Make sure you also mention it, at least in passing, in your video — and then link to your website in the video description. If you add the URL there, it will become a clickable hyperlink towards your website.

If you want to, you can use the description box to provide further clarification or additional links related to the content of your video; the link towards your website can be found among them.

CTA Overlay

The third way you can use YouTube to draw traffic to your website is to use a specific YouTube feature called the call to action overlay. This isn’t anything too fancy — we’re talking about a simple banner that will be found in your video at some point.

You can customize it as much as you want — from the written copy to the image you’ll use as a thumbnail. It won’t take you more than a minute or two to successfully set up, but not doing so means you’ll be missing valuable traffic. You can manage all of this via the accompanying YouTube Ads platform.

Conclusion

When it comes to traffic generation for your website, YouTube is one of the best platforms if you’re adept at creating video content. Unlike some other avenues for traffic generation, YouTube won’t take too much time to set up and your videos can easily be adjusted to bring as many people as possible to your website.

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Toan Nguyen admin October 11, 2020 0 Comments