There is no doubt that YouTube became an internet phenomenon a long time ago. This video-sharing platform is one of the most used websites today. People use it to watch funny videos, listen to music, find learning tutorials, become streamers, and much more. Besides its obvious entertainment side, there are many benefits of using YouTube for business as well. That’s why we are here today, to show you how and why you should use YouTube to advertise and grow your company.
You want a piece of that large and delicious YouTube traffic cake just for you!
To explain how much traffic YouTube drives, here are a few facts about it:
- YouTube videos reach 4 billion views per day!
- The only websites that have a larger number of visits per day are Facebook and Google.
- Every 60 seconds, over 100 hours of new video material becomes available.
- YouTube has a massive influence on people between the ages of 18 and 35.
If we consider that over 1 billion people visit YouTube every month, it becomes pretty clear why YouTube can drive a considerable amount of traffic to your business website.
YouTube plays a huge role in the SEO process of your website
Whenever you search for something online, there is over 90% chance that you will get a video suggestion leading to YouTube. If you post company-related material on YouTube, the possibility for a customer to find your website grows exponentially.
Use YouTube to post educational material for employees and customers
There is no better way to use YouTube than to create useful guides and tutorials. It is a free platform where you can post both public and private videos. Public videos are excellent for reaching out to your clients. You can create product presentations, business advertisements, and commercials, promote your brand, and much more.
When it comes to the private videos that can be seen only by those who have the link, here is your opportunity to create employee manuals and training playlists. This is an excellent way to enhance employee productivity, increase engagement, refine your operations and make them efficient.
YouTube content lives forever
The good side of YouTube is that its content lives forever. Unless the user decides to remove a video, you can always get back to it. That means all the podcasts, video presentations, infographics, and video series you post for your clients will always be there. They don’t need to worry about losing precious information.
YouTube ads are an excellent way to promote your business
Advertisements are an inseparable part of the internet. That’s how companies get new clients. YouTube has a wide range of ads that roll before a video starts. Some advertisements also start during a video stream.
The important thing to know here is that there are two benefits of using YouTube for business. First, the ads help you expose your business to potential clients or customers. Second, you can earn money. However, keep in mind that you won’t get paid unless the viewer watches the ad until the end. With that in mind, it is best to focus on short 2-3 second ads.
There is even an option called Homepage Roadblock. You can purchase the right on YouTube to be the only advertiser for 24 hours. Within just a day, you can expose your business to millions of people. However, this option is pricey, and it will cost you somewhere around $300,000.
Engage your customers
One of the most frequent sentences you will hear on any YouTube channel is when a streamer invites their subscribers to leave a comment and tell them what they think. This is a fantastic option to engage your audience, hear their opinion, and much more. You can organize polls, giveaways, launch new products. The possibilities are limitless.
Read YouTube comments to understand your clients better
Let’s look at a hypothetical situation. You are selling beauty products, and your marketing team creates a bunch of commercials to promote your line. You post them on YouTube, and you start getting all sorts of comments. People are talking about whether they like the commercial and the product or not. Furthermore, they might ask additional questions about it. People also use comments of other people to discover what their opinion is.
If you are focusing on defining your targeted audience and understanding their needs and requirements, this is an excellent opportunity for you to learn what they think. Moreover, you can employ Customer Relationship Management (CRM) solutions to keep track of all this data. By using this digital strategy with the help of CRM, you can feed all of these comments to your reporting and analytics section, filter them out, and get useful data. Customer opinion is essential, so take it seriously.
Advanced targeting options
Another one of the benefits of using YouTube for business is that you can specifically target a group of people interested in what you are offering. Whenever you post a video, you can choose an array of settings that will help you categorize it. This way, you can select the proper category, viewer age, and many other elements that will help your video reach the right people.
YouTube videos will get your customers to take action
When we talk about conversions and CTA buttons, YouTube videos have the upper hand here. Watching a video leaves a stronger impression on the viewers, and they are more likely to take action than when reading an article.
The power of digital media is immense, and you should use it to your benefit.
The benefits of using YouTube for business explained
These benefits of using YouTube for business should help you reach out to your audience quickly. There is no better way to promote your business than by engaging your (potential) customers. Give them valuable information for free, and they will love it. Videos are the favorite way to learn and have fun, and your business needs to recognize the value of what YouTube has to offer.