June 2021 – EazySMM

Logging on YouTube and preparing to embed a YouTube channel on your website

How to embed a YouTube channel on your website

YouTube is one of the largest video platforms with millions of active users worldwide. So it doesn’t surprise that many websites and business owners use it for commercial purposes. You can advertise your brand, display your products, or share tutorials and opinions on different subjects. One of the most appealing benefits is that you can […]

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2. Plan the upcoming month Now that you're equipped with a solid list of ideas, you can start to properly plan. The way you choose to organize your content is totally personal, but I'll explain to you a simple system that works like a charm. I love tools like Asana or Trello to organize content for YouTube, because you can move and drag things around, reorganizing them with huge flexibility. I generally keep a few lists to organize the content creation process. These are the ones I use: ● Video ideas ● June (or whatever month) ● Outline ● Film ● Edit ● Completed Once you create these lists, transfer your video ideas to the "video ideas" list. Drag some of these ideas to the month list, according to the videos you want to film in that specific month. Next, you'll drag those videos to the other lists as you complete each task. When you outline a video, you move it to the “outline” list; once you filmed it, you drag it on the “film” list, and so on. You can replicate this process in different Word documents or even in a spreadsheet if not a great fan of the tools I mentioned. This system allows you to see at a glance where you are in the creative process, what it's left to do, and what your progress looks like. You can plan from a few weeks to 6 months ahead, it depends on your style and flexibility needs! Maintain a few videos ready to publish will ensure that you can still upload even if you've had a bad week and were not able to film. Work on that consistency! 3. Schedule your videos and create a content calendar For this step, you can use a calendar tool like Google Calendar, or simply create a content calendar in a spreadsheet. The idea is to schedule, firstly, the day you are going to publish each video idea that you have in the "month" list. #Bonus tip: schedule the specific hour you want to upload as well. In YouTube Studio, you can see your audience's analytics and find out the best days and hours to publish your content (based on their activity). Schedule to upload just before the peak time for maximum effect! Use color coding at your advantage: make the film, edit and publish days a different color, to see at a glance which activities you have to do each week to reach your goals. I recommend filming and editing in bulk to be more focused and productive. In one single day, you can film 2-3 videos, and then another day edit them before the upload date. Our brains respond so much better to a single activity, rather than the pressure of switching tasks way too frequently. 4. Outline and script your video Did you know that outlines are vital to increasing your watch time and audience retention? A good video structure will prevent you from simply turn on the camera and start talking. If you do that every time you film a video, you're risking being repetitive, slow, and scattered. Because let's be real, people don’t have time to watch someone talk for 30 min about something that can be said in 8 min. Having a script or a simple outline will make your filming and editing much more efficient. If you are talking to the camera directly I don’t recommend a full script, because it will sound unnatural, like you’re reading. But a simple outline to follow along (with the content divided into different headers and a few key points below each) will ensure you don’t lose track while talking, keeping it straight and to the point. Conclusion Follow these steps and your channel's consistency will be on-point. You'll also be less stressed about meeting your deadlines if you have a few videos ready to publish beforehand. Foresight and planning skills are a big key to success in any business. Treat your channel seriously, and you will get the results that you are looking for! By the way, did you know the benefits of using YouTube for businesses? I don't want to end the blog post before saying that you have to acknowledge the fact that life is unpredictable. Several factors are playing at any moment! Don't forget to allow room for flexibility in the plan you create. Because it's wonderful to have your content planned, but if you want to film something else or follow your inspiration, make sure to have the space to do it as well. Remember to have fun! Hope this has helped :) Share in the comments: what planning strategy have you been using in your channel lately? I’ll love to read how you approach your business. Oh, and I almost forget: if you want to give your channel a real boost, see our packages and let us do the work!

Are you consistent on YouTube? Learn a strategy to organize and schedule future videos

It’s not a secret anymore that planning and scheduling YouTube videos in advance is essential for reaching success in the platform. The reasons are straightforward: if you have a few backup videos ready ahead of time, you’ll rarely lose consistency in your upload schedule. Furthermore, establishing a place to store all your ideas for future […]

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YouTube SEO: How to Optimize your Videos to Get More Views

YouTube is a search engine (just like Google) and most SEO factors that impact the ranking of a webpage also impact how your videos rank in YouTube. You must understand and apply SEO best practices for YouTube to increase your likelihood of success in the platform. Why? Because if you rank higher on YouTube, more […]

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