Facebook Organic Marketing: How to Use Facebook to Promote Your Business For Free!
Do you want to find success on Facebook and reach new eyeballs to build brand awareness for your business, but don’t have a lot of money to spend?
Facebook organic marketing may be your answer. It allows you to promote your business for free, using Facebook’s organic features.
If you tried Facebook marketing before and gave up because you don’t think it works, I encourage you to try again. There’s a lot that can go wrong when you are marketing your business on social media.
Algorithms are complex and it takes some time to get it right. Maybe your Facebook growth has stagnated a while ago or you simply are not seeing the results you want.
We are going to fix that today. You are going to learn everything you need to know to produce tangible results on your Facebook page.
Keep reading until the end to find out the best practices for Facebook pages that will allow you to increase your organic reach and get your brand out there on the world’s largest social media platform.
How Can a Business Benefit From Using Facebook?
On the surface, Facebook looks like a place where people only go to connect with their friends and acquaintances.
But Facebook has tremendous business value. And I say this for two main things:
- Facebook’s user base has 2.80 billion monthly active users. This means a possibility to reach almost everyone in your target market.
- The platform has a great ability to retain users’ attention. People spend an average of 19.5 hours a month using Facebook, and your business can be a part of that time spent.
How To Promote Your Business For Free on Facebook
By doing organic marketing, we basically make the most out of the free features Facebook has to offer.
There’s a personal side of Facebook that people use to post, engage with content, and connect with friends.
But there’s a completely different side to Facebook: the business side.
If you own a business or work for one, please make sure you are taking advantage of the features Facebook can offer!
Go to Facebook’s Business Manager and create an account if you don’t already have one. This is your first step to begin your organic marketing journey.
This will allow you to manage and create your Facebook business assets. Your Facebook page, ad account, your catalog, pixels, among other things, will be managed from here.
Learn to Implement an Organic Facebook Strategy
An organic marketing strategy involves the use of those free Facebook features to market your business and its products or services.
But nothing is really free. An organic strategy it’s going to cost another resource to provide results: time.
In the beginning, the results won’t be very promising, and you will experience low growth rates.
After a few months, though (if you’re consistent and have a solid strategy in place) you will begin to experience compound growth: traffic, fans, and sales will begin to skyrocket.
But remember: you must be willing to put in the effort and time needed to see extraordinary results.
Your N°1 Facebook Business Asset: A Facebook Page
Almost everything you do on Facebook regarding business will relate to your page. So take the time to make it beautiful and to complete all the required fields.
From your Facebook page, you can manage all fans’ comments and messages. The “Inbox” section conveniently groups everything so you can reply easily from one place.
In addition to that, you can access “Insights”: a very useful set of analytics that will tell you what is working and what isn’t so you can make necessary adjustments to see further growth. You can also use the “Job” section to recruit big talents for your business. This section is below “Create Post”, with options to go live, to create an event, or even a special offer.
The biggest, most important section is of course the “Create Post” section. This is where you craft valuable content to connect and engage with your followers.
The success of your page will depend on the quality of your posts.
Facebook gives you a lot of features to add to your posts to make them more engaging:
These features will vary depending on your business type and industry. Take advantage of them to bring variety to your posts and keep them interesting!
But one of the most useful features Facebook has is to schedule posts. As a business, this has enormous value (you can find it inside “Publishing Tools” at the left-hand sidebar).
With a nice content strategy in place, you can create a content calendar to draft what you will be posting to social media in the next month.
Then you spend one day, maybe two, scheduling posts on Facebook. They will publish on autopilot the day you choose, so you don’t have to worry about coming up with something to post every day.
Another powerful feature of Facebook and one that has been specially designed to keep people on the platform. Users can now shop directly on Facebook instead of going to another website.
This e-commerce feature allows you to create your own collections of products that appear to users in an aesthetically pleasing format.
You can design your shop specifically to reflect your brand look and feel. If you already are familiar with how shops look on Instagram, well, on Facebook it is practically the same.
5 Tips to Grow Organically on Facebook
Create Relevant Content For Your Audience
The key, golden rule of any social media platform, is to understand who you are marketing to (your target audience) and to post valuable content that they will find useful and entertaining.
A crucial thing to keep in mind when creating content is to stop trying to sell. There are other places and times to sell, and your Facebook posts are not the place to do it.
People get very annoyed at Facebook business pages that only post to sell. If you are doing this, you won’t get followers and your reach will stagnate.
Facebook is a place where usually users go to connect with other people. And if you’re interrupting that, you better make sure to provide massive amounts of value.
Develop an Engaged And Loyal Community of Raving Fans
If you’re starting from scratch, I’m not going to lie, it will be very difficult in the beginning to get fans to like your page and to engage with your content.
The best option for you right now to accelerate this process a little bit is to join a Facebook group where your target audience hangs out.
This will give you the opportunity to reach a lot more people than you could with your posts alone.
Most groups aren’t designed for you to spam their members with sales and links, and if you do that you will be banned from the group very quickly.
So go with the goal of creating value. Give good advice and honest feedback to members with an altruistic mindset of helping people out.
If you help them, they will naturally want to know you and reward you for the value created, and they will do so by becoming fans of your page and engaging with your content.
Use Video Content
Facebook’s goal is to keep users’ attention and increase the time they spend on the platform. Video content does exactly that.
Video is huge right now, and if you create valuable videos Facebook will give your posts a boost to reach a larger audience.
These videos have to be all about your audience (not your company) and what they get from the video must be extremely valuable and useful.
Think in terms of WIIFT (what’s in it for them?) while creating any post.
This type of content only lives on Facebook and doesn’t try to get users anywhere else.
It was proven time and time again that content with links to other places, like websites or blogs, has far less reach than native posts.
This is easy to understand: as we said earlier, Facebook doesn’t want its users to leave the platform.
In fact, a study proved that Facebook native videos have up to 86,64% more reach!
That doesn’t mean you can’t ever promote your website and sell your products. After that, this was exactly why you created a Facebook page, right?
But make sure the majority of your posts are native to optimize your reach.
Spark a Friendly Debate
Polls, questions and debate-provoking posts are super powerful to incentivize engagement on your posts.
And when a post has high engagement, Facebook’s algorithm will push it to broader audiences. So, these types of posts can tremendously expand your reach.
But unless you are sure of what you are doing, I’d recommend staying away from political, religious or social issues, since they can put you in a compromised situation.
Facebook is, by far, the most popular social media platform out there. If you own a business, Facebook is a must to reach larger audiences.
If you are starting out and don’t have a huge ad budget just yet, crafting an organic Facebook marketing strategy is your best option.
In this post, we explored some organic marketing tips and some Facebook free features you can leverage for your business.
But as with any organic strategy, this can take a lot of time and effort. It will be months of consistently posting and engaging with followers until you can build a solid audience that generates lots of traffic.
If you want to accelerate your Facebook growth with a lot less hassle, there is another way to do it. You can buy Facebook page likes and followers.
The likes and followers are 100% organic and real and will be delivered by our expert marketing team in a matter of days.
What’s your organic Facebook marketing strategy? Share it with us in the comments!