YouTube Marketing: 7 Eye-Opening Tactics for 2021
If you own a YouTube channel and aren’t seeing the growth you expected, maybe you need to improve your YouTube marketing game.
To get fast growth and fast results, try combining a few of the tactics I’m going to show you today. You can stick to only one, but combining them all will give you more traction.
Here at EazySMM, our professional team has years of experience growing YouTube channels. We helped to monetize 750+ channels and provided 2,235,000+ subscribers.
Today we wanted to share some of the tips we learned along the way.
Keep reading to discover the eye-opening YouTube marketing strategies for 2021 and beyond that will help you to get incredibly fast growth.
Get Clear About Your Goal
Like most social media, people go to YouTube for education or entertainment.
If your goal is to promote your personal brand or business, first and foremost don’t create salesy content!
Since social media is a top-of-the-funnel channel, your goal for organic growth shouldn’t be to sell. Most of the organic traffic you get from YouTube will be potential clients in the awareness stage.
At the awareness phase, people need more education and time to understand the value your business or brand brings to the table.
Then you need to move this traffic down the funnel, a process that doesn’t happen overnight. You have to be committed to a long-term strategy (if you choose the organic approach) to ultimately get conversions.
The goal for this long-term strategy will be to increase brand awareness: to get organic traffic and familiarize it with your brand. The right content for this goal is high-value, high-quality content.
People avoid videos that try to sell like the plague. Rather, create content that educates or entertains them (or both!).
Maybe in a few months, when they are ready, they will buy. To move people down the funnel takes time. However, this long-term strategy will bring long-term benefits.
The videos you create today can bring visitors to your channel for years to come, in a very powerful compound effect.
On the other hand, you can also opt for a short-term strategy, with goals like getting qualified traffic, lead nurturing, and even some sales.
On a short-term, paid strategy you will use ads that will give you a quick boost in traffic. But keep in mind that if you rely solely on that you will be forced to continue spending money to get traffic.
What’s your goal? What do you want to accomplish with your content? Your goal will ultimately determine the type of content you create.
Invest Time to Deeply Know Your Niche And Target Audience
This is maybe one of the most essential parts you will need to master in your career as a YouTuber. When you know your audience, everything else falls in place.
If your content is aligned with your target audience and brings them value, they will subscribe, like, and comment on your videos, and your channel will grow quickly.
Knowing your audience will bring you success because it will allow you to build a community of raving fans who are engaged and willing to listen to what you have to say.
The first step is getting clear on what exactly your niche is.
Then, if your audience is still small, you can check competitors’ YouTube channels, blogs, social media, and content in general to have an idea of what they are posting in your niche.
Check especially their high-performing content, which will tell you what that specific audience is looking for.
Once you grow your audience, get into the habit of making polls, Q&As, and lives, to hear firsthand your audience’s opinions, interests, and desires.
Make sure to listen to them, and always ask yourself before filming: this video will bring them value?
Consistency implies that you set an uploading schedule and stick to it.
You have to be realistic about the number of videos you can create per month.
To research, outline, film, edit and optimize a video takes a long time. Take this into consideration before committing yourself to upload 4 videos per week.
Set specific days for each task and make sure you always have videos to spare. This gives you flexibility: if you don’t have a video ready on the upload date, you know you have something to upload anyways.
Another useful tip is to keep a list with a bunch of ideas. This way, you don’t have to struggle to try to come up with an idea every time you film.
If you like to dive deeper into this topic, we have a blog post about a strategy to organize and schedule YouTube videos, so you can maintain the consistency you promised to your viewers.
Don’t lose consistency! It’s a long-term game, but if you keep going it will pay off eventually. Every video you upload gets you closer to the goal.
Relevant, High-Quality Content ONLY
If you are going to invest so much time in creating content, make sure that content is something that people actually want to watch.
The best way to increase success’ chances is by making sure you are bringing massive amounts of value to your audience.
This is something you probably heard a hundred times before, but it’s the single most important factor that will determine your YouTube channel’s success.
But how do you know what content will bring value?
Well, this is going to depend on your specific audience and niche. Not everyone finds the same content valuable, hence the importance of knowing your audience to know what to film.
Think about what they want, and give them that information in video format. Outline the videos before to avoid rambling, and do your research thoroughly.
Search the keywords for your topic and watch the videos that already exist. Can you do a better video? Or discuss the topic from a different angle?
Take Advantage of YouTube SEO
YouTube search engine optimization is the process of optimizing a video around certain keywords so when someone searches for a topic with those keywords, your video shows up.
Showing up on search results is extremely important to get views, and ultimately, subscribers.
However, to show up in search results is not enough: the title and thumbnail of your videos have to be enticing enough for someone to click on them.
But returning to our topic, YouTube SEO is a long-term, organic approach that will benefit you if your goal is to get your channel out there and increase your subscribers and growth.
To implement it, first you have to find out what keywords people type on the search bar when looking for videos around your niche.
You can guess, but it’s obviously better to do a bit of keyword research.
The next step after figuring out the keywords you are going to target it’s mainly technical stuff that gets done every time you upload a new video.
- Put your main keyword on the video title.
- Craft a keyword-optimized description.
- Use relevant and related tags.
- Properly categorize your video.
- Specially design thumbnails to improve your CTR and grab viewers’ attention.
When it comes to YouTube SEO, keep in mind that this is only scratching the surface.
Have You External Audiences to Leverage?
This serves to supplement your organic, long-term approach. If you are already online on other platforms and have sort of an audience (it doesn’t matter how big or small) use it to grow your channel!
If you’re new to YouTube, don’t underestimate the power that your existing audience can have.
For example, you could embed videos on your website or blog, or send newsletters to your email list every time a new video comes out.
Be creative and leverage all the possible external audiences. You can even put a poster about your channel on your physical store if you have a business!
And it almost goes without saying, but… promote your YouTube on all your social media channels.
The Paid Route: YouTube Ads
If you want some quick growth while you are building your organic, long-term strategy, YouTube ads are a great option to reach more people fast.
However, it’s a pay-to-play game.
If you stop paying, your traffic will decline. That’s why it’s so important to complement a short-term strategy like this with an organic, long-term strategy that brings sustainable growth.
All YouTube advertising is done by Google’s Ads Manager. Once in Google Ads, you can start a video campaign and choose your targeting.
The targeting tool on Google Ads is extremely powerful and allows you to get straight to the consideration and intention stage on the marketing funnel.
Google has what it’s called “in-market audiences”. These audiences are built based on the users’ search behavior, by which Google can determine which users are likely to buy in a specific market.
You can also segment people by age, gender, location, interests, etc, so you only pay for those people you actually want to reach. Once you create your ad, make sure of monitoring it constantly to ensure everything is running smooth and the costs aren’t rising too high.
As we discuss in the introduction of this post, by combining all of these different tactics you will be able to grow your YouTube channel much quicker than if you don’t.
However, to get a boost on your channel and maybe to reach the threshold to monetize it, you can always rely on a team of experts that gets you FAST results (days, rather than months!).
Here at EazySMM, we help YouTube channels grow by providing likes, comments, views, and subscribers using 100% legal and or
Since our results come mainly from social media campaigns, the subscribers you get will be real, active, and engaged people that are actually interested in your channel and content.
Save yourself from the struggle of trying to grow organically on your own (which it takes, on average, from 6 months to a year or more) and rely on a team of experts with years of experience in YouTube marketing.
The first subscribers are the hardest part of growing any YouTube channel. Let us do the heavy lifting for you.
Let’s continue the conversation in the comments: do you own a brand-new YouTube channel? What strategies from this post do you plan to implement?