What’s The Difference Between YouTube Retention & Watch Time?

YouTube retention and watch time are important metrics for measuring the success of your YouTube channel’s videos.

The more time viewers watch, the higher the chance they’ll subscribe and return to check out other videos from you!

To understand the difference between YouTube retention and watch time, we have to break those definitions down.

But let’s give you a summary: retention is the percentage of your videos your viewers watch before leaving.

On the other hand, watch time measures exactly what its name suggests: how many minutes of your video do people watch before leaving?

Let’s dive into this deeper!

What Is YouTube Retention?

YouTube is an excellent platform for your business to grow and flourish, but like every other social media site out there, retention is key!

Retention means how long someone views or interacts with a particular video before they stop viewing or interacting altogether. This metric is measured in a percentage.

Retention rate will probably affect your viewers’ future behavior: if a viewer watched your video until the end, that means they liked it.

After that, they may browse your channel looking for something else to watch, and maybe they eventually subscribe.

A good retention rate will tell YouTube people actually do enjoy your content, and the platform will reward you with higher visibility and reach.

girl reproducing video

What Is YouTube Watch Time?

Watch time it’s a great metric to measure the success of the videos on your channel.

It basically tells you the number of seconds or minutes people watched a specific video before leaving.

Again, YouTube vloggers and content creators know that this metric is important because it helps them to gauge whether subscribers are enjoying the content or not.

A low watch time can mean that your videos are boring, or that you appear scattered, or that they are not what people expect to see for those keywords.

By knowing your metrics and what they mean, you can adjust your videos to improve performance, and thus, experiencing awesome channel growth over time.

And if you want to monetize your YouTube channel right away, you can even buy YouTube watch time!

What Is a Good Audience Retention on YouTube?

One of the most important aspects of a YouTuber’s success on YouTube is audience retention.

For a new YouTube channel, retention rates between 20–40% are considered good because you’re not as well-established and have fewer viewers yet.

You need to make sure that your content is high quality in order for it to reach a lot of people.

But also, the right engagement from viewers both in YouTube but also outside of YouTube (like in social media platforms, where people share links back) is extremely important to signal YouTube’s algorithm that your content is good.

This means that it’s crucial to keep your viewers engaged and interested in what you’re doing so they’ll come back again, recommending their friends as well. One great way to do this would be by posting content regularly. This doesn’t mean quantity over quality: on YouTube, it’s best to post less but absolutely killing it with each video.


Watch time and retention are two crucial YouTube metrics. They tell you exactly whether your viewers are enjoying your content or not.

In case they aren’t, you can begin to find solutions and things to tweak on your videos in order to improve performance.

If you want to monetize your channel, watch time is a requirement: you need at least 4000 hours of watch time in order to be eligible for monetization.

To reach this number of watch time is hard. Usually, it requires 6+ months of consistently upload high-quality, relevant content.

If you want to monetize fast, though, there is a shortcut:

You can buy the amount of watch time you need to monetize your YouTube channel.

We offer 100% organic watch time from real viewers to help you monetize your channel without struggle.

Stop waiting and start seeing results today!

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paola paola September 27, 2021 0 Comments

Do Likes Matter on Tiktok?

Have you ever wondered if likes really matter that much on TikTok? 

It is worth the struggle of getting thousands of likes per video on TikTok? Does it even help you to make money as a content creator?

We’ll give you the short answer first: yes, likes help you to make more money. 

The more popular your account becomes, the easiest it is to increase the likes and followers that all future posts give you. 


Well, likes help to grow your account exponentially by multiplying the reach of your posts. And if more people engage with your content, you make more money.

Today we are going to explore exactly that. Keep reading to find out how likes can help to grow your TikTok account.

Why Do Likes Matter on TikTok?

We can’t deny that people love following and hearing from popular and well-liked social media accounts


Well, the answer is straightforward -it makes them feel socially accepted.

Popular accounts give users a role model to aspire to. This way, likes are like a label that marks what’s socially acceptable and what’s not.

So, if your videos have fewer likes than average, is very likely that people negatively judge those videos as not-worthy-to-watch -and without even watch them!

An acceptable quantity of likes in your videos will make people interested and curious about your content. 

“If that video has that many likes, it should be worth watching it!”

That’s the unconscious thought process that runs on people’s heads when they are browsing content on social media.

Besides, if you build a good fanbase that enjoys what you upload, there will be less pressure than ever before for future videos you create. 

The most social proof your account has, the easiest it will be to grow it!

After How Many Likes Tiktok Pays?

To earn money directly from your videos, you must be 18 years old (or older) and have acquired at least 100,000 views in the last 30 days. 

Once you reach this threshold, then you can apply for the Creator Fund.

In short, the Creator Fund is a variable amount of money that TikTok pays you accordingly to the number of views and the general performance of your account.

Gaining likes help you grow your account faster, and thus, reach the monetization threshold faster.

Likes have sort of a snowball effect

You get likes > your account grows > you enter the Creator Fund > you get more likes > your account grows even more, and > you make more money.

How Many Tiktok Likes Is Good?

What can we say that’s an acceptable amount of likes?

How many likes will make my video enticing for users to watch?Well, this depends, as always, on your niche and type of content.

tiktok likes importance

Hyper-niched accounts will not have the massive amount of likes that you find on accounts in more general niches such as comedy or fashion.

And for one simple reason: the more niched-down your videos are, the fewer people will actually be inside that niche.

But to niche-down is useful: it makes for a better followers/engagement ratio. 

Since people that follow you will exactly know and like the type of content you upload, they are most likely to engage and interact with it.

To find out what amount of likes you need in order to be positively perceived by people in your niche, use this formula:

  1. Find accounts in your niche with a similar amount of followers to yours.
  2. Look at their first 5 videos and take note of the number of likes for each one. Add up the numbers and divide them by 5.  This will give you the average amount of likes that accounts in your niche get.
  3. Compare the average amount of likes of every account from step 1.

Once you do this exercise, you will start to see a pattern and to get a better idea of what many likes are acceptable in a TikTok account in your niche, with a similar quantity of followers.

This is a good approach if you are completely lost regarding the number of likes accounts in your niche get.

Can You Buy Likes on Tiktok?

You might want to buy some likes in order to have a highly-perceived value among TikTok users and to grow your account faster by leveraging the snowball effect. 

But is this legal and compliant with TikTok policies? Can you buy TikTok likes?

Yes, you can, but you have to be careful.

Wherever you buy your likes, take into consideration the approach they take to get your likes.

Are they offering an automated method that only gives you ghost followers?

Or are they using only organic tactics that give you engaged, high-quality likes from real followers?

To increase your popularity level on TikTok, gaining a loyal following base is key. 

Make sure you build your audience correctly from the beginning, by avoiding obscure websites that don’t make explicit how they are going to get you the followers and likes.

How Much Do Tiktok Likes Cost?

The cost of TikTok likes will depend on many factors.

First and foremost, what is the quality of the likes? Are they automated likes, or are organically generated likes that provide good engagement?

Besides, you have to consider if there are extra features associated with the likes that are worth the price. 

And lastly, how many likes do you need? Are you looking to surpass the Creator Fund threshold to monetize your account, or do you only need a quick boost of a few hundred likes?

Once you know what number of likes do you want, you can begin to compare prices, but on average, 1K likes will cost you around $30-$50.

Where To Buy Tiktok Likes?

Tiktok likes are not hard to come by, but there are many ways of getting them! 

Some websites offer cheap rates for purchasing a high number of likes. 

Others will charge per click and some may even require subscriptions in order to subscribe with a monthly fee for the services.

It all varies from site to site though, so take a look at what different sites offer, considering your specific needs.

For example, our TikTok likes and fans service is based on an organic, proved approach. 

EazySMM’s expert marketing team uses organic tactics to get you engagement from real followers, without the headache of ghost followers!


TikTok likes are very important since they help you grow your TikTok account.

Likes create a snowball effect: you get likes and followers, and that engagement leads to more likes and followers.

So, getting a boost in likes early on will help you to grow your account faster. That’s why many people opt for buying TikTok likes.

But you have to be careful: some sites use questionable methods that give you ghost followers.

Ghost followers are not good because they signal TikTok that your account has content that people don’t enjoy, making it very difficult to gain new followers.

That’s why here at EazySMM we only use organic methods to generate high-quality followers for our clients’ TikTok accounts.

If you’d like to explore our service, we offer any amount of TikTok Fans and Likes you need. 

Our fast delivery and 24/7 support have obtained us the trust of over 2300 happy clients around the world.

And if for any reason you aren’t 100% satisfied, we have a money-back guarantee 🙂Now share with us in the comments, have you ever bought TikTok likes before? What was your experience?

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paola paola September 21, 2021 0 Comments

What Is TikTok’s Creator Marketplace?

TikTok’s Creator Marketplace is one of the most appropriate platforms accessible for marketers to begin advertising their brands in collaboration with TikTok influencers.

This recently launched feature of TikTok allows brands to connect with influential creators in the same niche and industry.

Influencers can have a huge impact on your target audience, promoting your brand effectively without being intrusive.

Keep reading to learn what TikTok’s Creator Marketplace is, and how to use it to grow your business on TikTok.

What Is The Creator Marketplace?

This fantastic resource is not available on other social networking sites, and it’s a huge move from TikTok to streamline the process of finding and contacting influencers to work on marketing campaigns.

A TikTok creator can capture viewers’ attention effectively to promote brands without the intrusion that an ad generates.

Influencers’ opinions are trusted by their audience because they are an authority in their respective niches.

So, they can give your brand a huge reach with a single marketing campaign.

To get complete access to their potential consumers via TikTok’s Creator Marketplace, many marketers collaborate with creators to gain widespread exposure to their target audience.

girl taking photo

Should Your Business Use TikTok’s Creator Marketplace?

Several factors make the TikTok Creator Marketplace appealing and valuable for companies and advertisers.

To begin with, since TikTok’s Creator Marketplace exists, it is integrated within the TikTok platform.

This allows marketers to ensure that the information given about each influencer is authentic, thorough, and up to date.

Because the data is pulled straight from TikTok, there is the added benefit of searching and filtering influencers based on various TikTok metrics, demographics, and statistics.

This ensures your brand finds an influencer that’s a perfect fit, in the same niche and industry, and with followers in the same target audience you want to reach.

For TikTok influencers, Creator Marketplace makes it simple to engage with and interact with businesses interested in doing influencer marketing campaigns, removing the need for them to sign up for several different apps and services.

How Much Does TikTok’s Creator Marketplace Cost?

Advertisers use the Creator Marketplace on TikTok to promote their businesses and get exposure. Currently, it is totally free to use.

However, the price of the campaign will vary depending on the influencer you choose to work with.

Creators with huge audiences will obviously charge you more than micro-influencers.

But don’t look only at their follower count when choosing a creator to work with. It’s more important that their following is within your target audience.

Your brand in general has to be a perfect fit to the influencer’s audience for the campaign to be successful.

girls taking a selfie


Working with TikTok Creators allows your brand to connect with consumers via the production of unique content by a trusted person they know and follow.

With the help of the TikTok Creator Marketplace, you can find the most suitable influencers, those with a following that aligns with your brand and business.

The simplicity of the entire process is its most valuable benefit: you can find creators by filtering them according to your needs and checking their followers’ metrics and demographics before reaching out.

On the other hand, for those interested in rapidly growing your account on the site and earning money right away, you can purchase TikTok followers and likes to enable monetization.

Spare yourself the time and trouble of creating an account from the ground up on the network and get organically generated followers and likes delivered within days by our expert marketing team.

Did you know about TikTok’s Creator Marketplace? What do you think about the initiative?

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paola paola September 4, 2021 0 Comments

Should You Use TikTok for Business?

TikTok is one of the world’s quickest flourishing social media apps. The platform has proved to be much more than a venue for simply lip-syncing and dancing competitions.

But, what is TikTok For Business? Should you use it?

Although TikTok is common among teenagers and young adults, it’s rapidly gaining a large number of users of all ages.

Besides, content on TikTok covers a broad range of subjects (there aren’t just trends anymore). More and more educational and informational content is being added every day.

Consequently, companies that want to produce video content and interact with customers online may choose to use TikTok as a marketing platform to do it.

There are many benefits to use TikTok as an advertising platform for your business. Keep reading to learn how to use TikTok For Business to grow your brand.

Is TikTok For Business Worth It?

TikTok has about 1 billion monthly active users in the entire world. And that number is increasing every month.

Besides, there is a widespread misunderstanding that young people exclusively use this app.

Even though the vast majority of TikTok users are teenagers and young adults, the reality is that individuals of all ages now use the app.

tiktok group ages

As you can see here, 75% of TikTok users are over 20 years old (in the United States).

So, chances are your target audience is on TikTok. And if your audience is there, the platform is a valuable marketing tool for your business.

People use TikTok to find entertainment and to keep up with the newest fashion trends. But now is being used to learn and share educational content as well.

Precisely for this reason, you may decide whether or not it is crucial to your organization. Think about your niche and the content you may post on TikTok.

How to Use TikTok for Business

Take a Look at Your Competition

If you decide (as a business) to be on TikTok, you must first familiarise yourself with the TikTok platform to be successful.

By researching the content that does well on TikTok and how to engage with other users on the site, you can ensure that your business is seamlessly integrated into the culture.

TikTok is focused on creating content that is both entertaining/educational and aesthetically attractive. The app is not the place, for example, for serious sales presentations.

recording with iphone

Research other creators on your business’ niche and see what they are posting. And embrace entertainment above all.

By knowing what content is performing well in your niche, you can save yourself from the trial and error process of discovering what to post and what your target audience likes.

Create a content marketing strategy and make a schedule to upload consistently. This will ensure you are professionally leveraging the platform for business growth.

Make Hashtag Challenges With a Branded Twist

TikTok’s hashtag competitions play a major role on the platform. But how do they work?

A hashtag challenge begins when someone challenges their viewers with a TikTok post to replicate a particular behavior while filming and submitting that specific action.

The users’ videos have to include a particular hashtag, so the person who initiated the challenge can find and share them.

Branded hashtag competitions are almost the same as challenges made by regular TikTok users and influencers, but sponsored by a brand.

They may also contain a product that viewers can purchase. A branded hashtag challenge it’s an incredibly effective way to drive engagement, boost awareness and increase followers.

Hashtags increase your brand visibility and reach on the “For You” page. That visibility can potentially push a post to become viral.

We have an entire blog post discussing hashtags on TikTok, check it out to learn more!

Run TikTok Ads And Influencers Campaigns

If you don’t have a TikTok Business account yet, create one now to access relevant performance metrics and other audience insights, as well as a bunch of creative tools for better videos.

Besides making TikToks, with TikTok For Business you can promote your brand by running ads or paid campaigns with influencers.

Regarding ads and depending on the placement you choose, TikTok Ads can show in different places.

Currently, there are four places available for ads: in-feed, detail page, post-roll, and in-stories.

Your ads have to be creative and drive engagement to be successful. Thanks to TikTok Ads Manager, you can know what’s working and what isn’t, to improve your ads over time.

You also have powerful segmentation options to reach only your target market’s audience.

On the other hand, you can work with influencers on TikTok to make an effective campaign.

TikTok makes it easy for businesses now to work with influencers on their platform by using the recently launched Creator Marketplace.

In the Creator Marketplace, you can find and contact the perfect influencer for your specific brand and niche.

tiktok on phone


TikTok has millions of users from all over the globe. It is the go-to destination for both consumers and marketers alike because of its popularity and current influence.

When it comes to building a loyal following and creating relevant content for your business on TikTok, it’s never too late to get started.

With a unique take on the content and a bit of research, your account may be well on its way to establishing a devoted following and generating significant traffic for your brand.

As TikTok said themselves, TikTok For Business serves “to empower businesses to think like marketers but act like creators”.

However, like with any organic approach, it will require a significant amount of time and work.

It will take months of regular posting and interacting with followers before you can develop a strong following that produces a lot of traffic for your website.

If you want to boost your business’ growth on Tiktok FAST, while minimizing the amount of struggle and effort, there is a shortcut for you.

You may purchase a Monetized TikTok account, with 100% organically generated likes and followers. Our marketing team will deliver them within only a few days!

Let’s continue the conversation in the comments below: Is your business on TikTok? If not, what’s stopping you?

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paola paola September 3, 2021 0 Comments

YouTube Captions: How It Can Help You Reach New Audiences

The goal of every YouTuber is the same: to get more views and to increase their watch time.

Nothing a vlogger enjoys more than seeing their YouTube subscribers increase, whether they are chasing advertising dollars or exposure for their brand.

YouTube is one of the most widely used online platform, with two billion active monthly users worldwide. This is an excellent marketing opportunity for your business.

However, not every YouTube user understands English. Captions are an overlooked feature that can help you reach a wider audience and grow your YouTube channel.

Want to know how it works? Keep reading!

What Is a Video Caption?

Subtitles and captions are written text overlaid on videos that represent spoken parts of the video.

The viewers can turn them on and off as required. A viewer can also choose to keep them always on andto change their aspect and size.

Like transcripts, video captions display words as they are spoken, allowing you to follow along.

In addition, they’re integrated into YouTube’s video player and don’t interrupt the video flow.

Video captions can be in the same language of the video or translated into different languages, allowing people with hearing issues or that don’t talk your channel’s main language to consume your content.

girl reading book

Benefits of Adding Captions in Your Videos

The advantages of adding captions to videos go so much further than simply making them easier to understand!

Captions benefit your brand in many ways, from boosting engagement metrics to optimizing your SEO and enhancing accessibility.

Real Accessibility

Are captions an essential part of video content? Well, they aren’t mandatory, but it’s a valuable addition to your viewers and to you because you will get more growth from it.

On the one hand, think about people with hearing issues.

These persons would be prohibited from accessing your content if you don’t provide captions, which is an unfair consequence beyond their control.

So, captions in videos help people who can’t hear the dialogue to understand what is happening in the video.

But you can also make your videos accessible globally if you add captions in the languages your target audience speaks.

You will be losing out on an entire market of non-English speaking viewers if your video is in English and doesn’t have any captions.

It’s easy to quickly add captions to your video in the languages you speak. To translate to other languages, you can hire people from freelancing sites to get the work done fast!

Engage Your Audience And Reach More People

In addition to boosting engagement metrics, captions help draw in more viewers. According to Facebook, captions can increase viewing time by 12%.

A study from Discovery Digital Networks found that captioned videos have a 7.32% increase in views.

Another study from PLYMedia discovered these astonishing statistics:

caption statistics

And this is easy to understand: even if you don’t have hearing issues and don’t speak another language, captions let you see a video anywhere.

For example, if you’re in a library, on a noisy train, or at the office.

If you’re at a place where you can’t watch a video with the sound on, or the area is so loud you can’t understand anything, captions help you watch a video without any problems.

YouTube has an auto-captioning tool, but keep in mind it doesn’t always work.

To make your video accessible, its captions have to be accurate, legible, and perfectly synced with the video.

Boost SEO (Search Engine Optimization)

Last but not least, captions can play an important role in boosting your SEO efforts.

Since you provide text in captions, search engines can crawl your transcription and rank your video higher.

Now you can use closed captions to provide search engine spiders with readable text files, aligning your video with your keyword strategy.

Search engines essentially can read captions now, so closed-captioned videos rank higher, and their SEO power is exponentially greater.

Your website’s main page, blog pages, landing pages, and more can benefit from embedding relevant videos along with captions.

But captions don’t only improve your website SEO. Since YouTube is a search engine, captions also help your video rank higher on YouTube!

If you use translated captions on your videos, you can complement them by buying YouTube views from specific countries, that speak the language of your captions.

Here at EazySMM, we can help you acquire fast and genuine country-targeted views.

Just let us know how many views you desire and in which country, and we’ll do the heavy lifting for you!

laptop image


When someone is watching a video on mute or in a loud area, captions are their savior.

On the other hand, if someone has hearing issues or plainly speaks another language, captions are the only way they could access your video.

Captions can do much more than simply improve engagement and watch time. They can be what determines the accessibility of your video to YouTube’s global audience.

Captioned videos have greater reach and that means an exponentially growing subscriber count.

Captions also improve SEO and are easily addable to your video. You can add them yourself or hire someone to transcribe, translate and manually add the captions on the video.

Begin to use captions on your YouTube channel today, and reap the many benefits that come from it!

Are you using captions on your YouTube channel? If not, why not? Share with us in the comments!

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paola paola September 2, 2021 0 Comments

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