What Is a Good Audience Retention on YouTube?
If you’re new as a YouTuber and don’t yet understand what makes people tick, audience retention is a metric that will be your best ally.
Retention measures the percentage of time people watch from a video’s entire duration.
If you have good retention, it means that people are enjoying your content and therefore, YouTube will push your videos to give them more visibility.
This, in turn, will allow you to grow your channel quickly (and make more money!)
But, what is considered a good audience retention on YouTube?
Keep reading to find out!
What Is the Average Retention Rate on YouTube?
Research shows that on average, YouTube channels’ audience retention is in the range of 35% to 60%.
Ideally, we should try to keep this percentage as close to 100% as possible.
However, with over 50% being a good enough number for many YouTubers; it’s not all doom and gloom if your numbers drop below this mark (because there are still other factors at play on a YouTube channel’s success).
Some reports says audience retention hovers around 50-60%. That means that by watching a typical YouTube video, you can expect your viewers to stay for at least half of the video. However, other reports show that the average is just slightly over 30%.
In summary, it’s a good idea to aim for over 50%.
For your channel to be successful quickly though, you need larger percentages, such as 60% or more, as well as a high CTR and strong engagement rates.
Also, your watch time must be comparable to your competitors’ videos in related niches.
Remember: if you want to get the most out of your YouTube audience, it’s important that they stick around and engage with your content.
What Is a Bad Audience Retention on YouTube?
A lot of people ask me this and I think it’s an important question!
There are two types of audiences on YouTube: organic (people that search your video’s topic and find your video) and paid/earned.
Organic viewers can be good or bad depending on how (and if) you manage to match their search intent.
People can click on your video for a variety of reasons. Maybe they want a specific answer quickly and scan through the video to find it, without watching it entirely (and that’s not necessarily a bad thing).
But in general, bad audience retention on YouTube means that your viewers click on your video and walk away quickly, without even seeing half of the video or engaging at all with it.
The right content can make or break the success of any business.
Key elements for a successful YouTube channel include excellent video production quality and good sound, that captivates the audience and makes them interact with your content and share it.
You can’t forget either that the topic of your videos must be right for your specific audience and niche to keep them interested.
Why Is a High Retention Good For My YouTube Channel?
You might be wondering why a high retention rate is important for your YouTube channel.
Well, the truth of the matter is that when people watch videos on YouTube that they enjoy, they are more likely to subscribe and watch other videos from you.
This also makes it easier for your videos to appear in the recommended section, attracting new viewers to your channel and helping it grow.
A high retention rate is important because it means the people who view your videos continue to watch them, signaling to you that you are doing a great job.
The new subscribers and viewers can lead to an increase in revenue for YouTubers, making your monetization efforts more worth it as well.
Conclusion
Audience retention is an important metric for YouTubers to keep track of.
It signals to you directly if viewers are enjoying your content, and if your videos match their search intent.
A.k.a., if you’re delivering what you promised and what they expected according to your title, description, and thumbnail.
A good audience retention will also cause your channel to be pushed by the YouTube algorithm, giving you more reach and visibility.
This helps you to grow your channel faster and also to increase your revenue (if your channel is already monetized).
Try to always keep your retention above 50%. If you see it drop significantly, think about what tweaks you can implement to keep viewers engaged and entertained.
However, for new YouTube channels, it’s normal to have a retention of 25-50%. This is because you don’t yet understand what makes your specific audience tick.
And if you need to give a quick boost to your retention, you can always buy High Retention YouTube Views.
Our expert marketing team will deliver your views as fast as possible, using only organic methods that provide real views from real people.
Let’s keep the conversation going in the comments! What’s your retention on YouTube? How do you plan to improve it?
