How To Write Eye-Catching Titles on YouTube
Do you want to write great YouTube titles that boost your CTR? Awesome, you are in the right place!
Today we are going to talk all about YouTube titles.
Did you know that titles are (along with thumbnails) the most important factor to determine if a user clicks on your video or not?
And think about it: users clicking on your videos is what determines the success of your channel.
No matter how awesome your videos are, people are not going to subscribe if they don’t watch them!
Because the value of titles is too big to go unnoticed, today we are going to dedicate an entire blog post to talk about them.
Keep reading to find out how to write awesome titles for your YouTube videos that boost CTR and drive more views!
General Rules To Write Titles For YouTube Videos
To begin with, your titles have to be unique, catchy and appealing to your target audience.
Also, make sure you don’t exceed 70 characters in length (including spaces).
On the other hand, use numbers when applicable, as well as key elements such as researched keywords for SEO.
Avoid clickbait titles at all costs! Users want to receive exactly what they expect from the video’s title, so make them happy by writing titles that are appealing but realistic.
And remember: don’t give it all away with your title! You have to awaken viewers’ curiosity for them to click on your video.
Let’s see the general rules for writing YouTube titles in more detail.
Try applying each of the following tips, if possible, for increased creativity in your titles. You’ll get the hang of it in no time.
Then, you can experiment with other things too, like adding more power words, hashtags, or surprising facts that make for stunning titles.
Mind The Title Length
The very first and most basic tip to optimize titles for views on YouTube is to make sure they are short.
Titles need to be within a certain range in order for them to appear fully on search engines and on YouTube, so make sure to keep your title under 65-70 characters.
Otherwise, it might end up being shortened and users are not going to be able to read it fully before clicking.
For example, let’s look at this particular video’s headline:
“How Much Do You Earn Per Month Blogging?”
A good title doesn’t just depend on how much information was actually included (in fact, this title is very short and doesn’t include much information).
But videos also have thumbnails, which display more data about (in this case) that person’s monthly blog income, without having to lengthen the title more than it needs to be.
Capitalize Each Word Of The Title
To increase the number of views that a YouTube video gets, start capitalizing each word in the title.
Capitalizing your title will make it appear more formal and professional, which may help you rank higher in searches when people are looking for similar content online.
Use Numbers In Your Titles
The use of numbers in titles is a technique that will make you stick out from the crowd and get your video noticed by more viewers.
People love numbers and facts: try using percentages, years, uneven numbers, and other analytical data when applicable, to make your video more appealing.
Use Power Words
Power words are a crucial part of YouTube titles (and of titles in general! This applies to blog posts, emails, and more).
These special words can make or break your video title and should be used sparingly in order to not overwhelming the audience.
Power words demonstrate action and energy, giving a punch to your title, and making it more… well, powerful.
If you don’t know what power words are, here you have a power word bank to use for your next titles.
Use Keywords For SEO
All search engines thrive on keywords. Keywords help to categorize and rank content. YouTube, right behind Google, is the most used search engine worldwide!
It’s very important that your videos rank for the right keywords, those that match the search intent behind a user’s query.
This way, you are making sure that the keywords you use will place your videos in front of the right people, at the right time.
For this step is extremely important that you perform keyword research beforehand. This research will serve you not only for titles but also for descriptions and tags.
Use a Keyword in the Beginning
With each video, chances are that you will be targeting at least 3-5 keywords.
Recognize the most important keyword or key phrase, and craft your titles in a way that allows that essential keyword to be right at the beginning.
We have an entire blog post where we talk all about YouTube SEO, make sure to check it out to learn more!
YouTube is filled with clickbait titles.
These are videos from creators that are desperate for you to watch them and trust me, users can smell this desperation from miles away.
It’s better to deliver exactly what you promised in the title.
If you write a clickbait title, users will be disappointed if they decide to watch your video.
And guess what will happen: they will not subscribe and they will probably dislike your video, making your channel’s success less likely.
Get creative and break rules!
Lastly, these general rules are great for giving you a place to start when writing your titles.
But don’t get too hung up in them.
Remember that successful video titles are, primarily, creative.
The best titles accomplish an essential task: portraying what users will get from your video in a creative, catchy, and appealing way.
Don’t be afraid of experimenting with your titles. Brainstorm 5-8 titles for every video and choose the best one.
You can always test your titles’ success in YouTube Studio by looking at your analytics.
Over time, you will begin to notice what title elements boost CTR and views for your specific niche and audience.
Titles are an essential part of a YouTube video. They help users decide, along with thumbnails, if they watch your video or not.
The right combination of title and thumbnail can do wonders in terms of boosting your CTR and views.
The general rules I propose in this blog post are a great place to start but don’t forget to always test and experiment.
Be creative above all, and don’t overpromise with your titles! It will do more harm than good.
Lastly, if you are brand new to YouTube and you want to monetize your channel right away, remember that you can always buy 4000 watch hours and 1000 subscribers.
This will allow you to meet the monetization requirements quickly and start making money with your YouTube channel from the beginning.
Our expert marketing team will deliver your results only by using organic marketing tactics, so all views and subscribers are 100% real people that will engage with your content.
Let’s keep the conversation going in the comments! What niche is your YouTube channel in? Do you have a structure to write video titles?