Facebook Groups: Get Mind-Blowing Customer Engagement
Facebook groups are an essential part of many businesses’ marketing strategies. This is because they can help you attract new clients while keeping current ones engaged.
Usually, Facebook groups are filled with exclusive content and community-building tools like polls or discussion threads.
An awesome online group is where customers feel comfortable sharing their opinions and interact freely with each other, building a strong community and a deeper relationship with the brand and the people involved with it.
That’s why we wanted to dedicate an entire blog post to talk about Facebook groups.
Keep reading, and discover today the mind-blowing power that a Facebook group can have to grow your business.
How Facebook Groups Can Grow Your Business
- Direct Line To High-Value Customers And Feedback
People in your Facebook group are likely the most loyal customers or fans of your brand and business.
They’re spending their free time thinking and talking about your brand’s niche or industry -because they want to be part of what makes your business great!
This constitutes an invaluable opportunity:
You could tap into some real insights from those enthusiasts who can tell you what they value and what they dislike about your brand, product, or industry.
Monitor closely so you don’t miss any important conversation in the community. If the Facebook group is very large, you can assign a team as moderators.
Make sure of actually registering that valuable feedback for future use, and apply it to make changes in your business that reflect your customers’ desires.
- Develop Long-Lasting Connections With Your Clients
To make relationships with customers less impersonal, you can create an online community. Facebook groups can help here.
Online groups make it easy to gather like-minded people with similar interests and pain points.
The key is to make the group not so much about your brand, but instead about the purpose of it.
What’s your brand’s mission, vision, and values?
Center the group around that, and you will create valuable relationships with people that share your beliefs and worldview.
And of course, you can mention your brand to share news and to add valuable pieces of information.
But make sure that posts that mention your brand aren’t salesy in any way shape or form, or members will begin to leave the group.
- Increase Your Organic Reach
Organic reach has been for years the weakest side of Facebook for businesses.
The average organic reach for a Facebook post is 5.2%, and that can be very discouraging for brands that are trying to put their name out there.
But Facebook groups can help you with that.
How?
Well, the most important ranking signal on Facebook’s algorithm is relationships.
This means that you will see posts on your news feed that belong, mostly, to people you interact the most with on Facebook.
If you build an engaged and relevant community for your niche, your posts’ organic reach will actually increase.
And this is simply because the group will help you to interact and build relationships with its members.
Make sure of responding to as many threads and comments as possible, without using copy-pasted responses.
Craft meaningful and valuable responses to the discussions and conversations generated by the group.
And always remember: if you can’t create value, it’s better not to respond.
Facebook Group Types
As we discussed so far, Facebook groups are a great way for businesses of all sizes to build relationships and engage with their customers.
But, how to best configure group settings so your group can thrive within Facebook, giving its members an enjoyable and valuable experience?
There is one main setting that needs to be decided first –what type of group is the best bet for your specific business?
You can choose among three types:
Public
Public Facebook groups are a great way to reach out and connect with potential new members.
You can share posts, photos, or videos that will be seen by everyone since anyone can join a public group.
This type of group is for businesses that can afford to have several moderators. You may want to extreme precautions to avoid spam inside the group.
Closed
Private Facebook groups are a great way to engage with your customers, but they can discourage new members.
Private group administrators must manually accept prospective group members in order for them to see what’s going on inside.
Some users find it undesirable to join a group when they can’t get a sneak peek of what is shared and discussed inside the group.
To avoid this happening even more, try to keep your application form as minimal as possible.
On the other hand, if you want to have a group that feels exclusive and private for members, ask for some requirements to join.
Secret
Secret groups are invisible on Facebook. They don’t appear in searches and nobody can find them unless they are invited by the administrators.
And that’s the only way to join: being invited.
For this very reason, it’s not the best choice for a business unless there is a special reason for it.
If you want to create a Facebook group for your business, I can bet you want the exposure that a group can get you, and you aren’t going to get that from a secret group.
How To Utilize Facebook Groups For Business Growth
Creating an online group on Facebook is completely free, and with a little planning and organization, they can be very easy to run as well.
Facebook groups can be a fit for businesses of many sizes and industries.
You only need to decide the theme of the group and make the communication of it very clear.
Everyone needs to understand what the group is about, its rules, and what’s expected from them as members.
Craft a detailed description to help new members to decide whether they want to be in the group or not. Respond clearly to the WIIFT question (what’s in it for them?).
Take spam precautions, and assign admins and moderators for the group.
If the group is still small, you can do this yourself.
But when the group starts to grow, you will need to delegate. Several eyes are better than only two, to filter through new members’ applications and to remove spammy or offensive posts.
Lastly, make sure to respond to as many threads and comments and possible.
Always look for new ways to add value to the group members, and avoid salesy posts. Social media users avoid them like the plague.
Conclusion
Facebook groups are a killer marketing tool!
Not only do groups allow you to have loyal fans gathered into one space, but they also let you reap the benefits of receiving valuable feedback and changing your business to better adapt your customers’ interests and pain points.
Besides, Facebook groups allow you to build lasting relationships and connect on a deeper level with people that care for your brand’s values and purpose.
So, what are you waiting for? Online communities can be a valuable addition to your marketing strategy.
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Do you already have a Facebook group for your business? What are you struggling the most with, regarding Facebook groups?
