Why My Videos Don’t Go Viral on TikTok?
TikTok has become a popular social network for people to create and publish short videos on the internet.
But since its popularity has grown fairly quickly and more accounts are being created each day, it has become difficult for an individual’s videos to go viral.
However, difficult doesn’t mean impossible.
Here are some reasons why your videos are not getting the impact you want.
Before we begin though, make sure to screenshot your current videos’ performance.
What’s the average amount of views, likes, and comments?
Now set a reminder on your calendar a month ahead from now, and begin to implement the tips of today’s article.
When you get the notification of the reminder, screenshot your new analytics and compare them with the month before.
You only will be seeing growth!
So in today’s article, we’ll explore 7 potential reasons why your videos are not getting viral. Take notes and begin to implement changes today!
7 Reasons Why Your TikTok Videos Don’t Go Viral
You Don’t Start Each Video With a Powerful Hook
Opening a video with a strong hook has many, many advantages.
The first one is that you will maximize your chances to grab the audience’s attention on TikTok.
Increased audience retention is a prevalent characteristic of viral TikTok videos.
You see, the thing is, TikTok is one very fast-paced social media platform.
In order to compete, your content must be something very interesting and curiosity-inducing, but at the same time quick enough so the audience watches all the way (instead of swiping past your video).
It’s crucial to catch their attention early on to ensure videos perform well, otherwise viewers may choose not to view them entirely.
This would result in lower views and less popularity overall (TikTok algorithm will assume your video it’s not interesting enough and will not show it to more users).
Here are some examples of awesome TikTok hooks:
- X reasons why [topic]
- You won’t believe this!
- Facts you probably don’t know about [topic]
- You should know this one thing to solve [pain point]
- X tips and tricks I wish I knew earlier
- Nobody is talking about [topic] in [niche]
- This is why X is not working!
- How to get X done in 24 hours
- Top X tools for [topic]
Make sure of starting every TikTok video with a strong, bold hook, and watch your audience retention increasing!
Keep Videos as Brief And Interesting as Possible
You should keep your videos short and engaging, that’s exactly what people like to watch on TikTok.
As we explained so far, the algorithm favors those videos with high audience retention, meaning that well-performing videos that people watch from start to finish will get pushed by TikTok to reach wider audiences.
(And that’s why videos go viral in the first place).
On this platform, shorter videos mean higher chances of people continuing to watch more videos from you, which can result in an increase in engagement rates.
But this doesn’t mean you have to sacrifice the quality of the video to make it shorter.
Instead, think about how you can convey what you want to communicate in the shorter amount of time possible.
For this, you have to plan. It’s not possible to make a video out of nowhere and expect it to go smoothly.
Make a content strategy beforehand, outlining the videos you’re going to create and producing a short script to ensure you don’t ramble and look scattered.
Use Trending Music or Sounds
This really depends on your niche. But remember that micro-niches that don’t have much of an audience on TikTok won´t produce viral videos.
(Because there are not enough people interested in this content for it to go viral).
But however, if it benefits your niche, use the latest, most popular music to make your content interesting and engaging.
This will act as a hook as well.
There are very popular songs on pop culture. When people hear a song they know and like, it’s more probable they will pay attention!
Master The Art of Storytelling
Stories are powerful and can make the difference to whether or not you can produce a viral TikTok video.
The best chances you have for your video content on TikTok to go viral is by adding raw human emotions, such as fear, excitement, etc.
People will be quick to share videos that capture their emotions with others because they relate to so many things in the video.
You should not underestimate the importance of storytelling!
Always End With a Powerful Call to Action
We know that going viral isn’t just your end goal, but also the beginning of something even greater.
So you have to build an audience, and grow your account thinking long term.
This will also increase the chances of your videos going viral in the future.
For this very purpose, a clear call to action can be very powerful.
To simply say, for example, “follow me for more daily finance tips!” can go a long way!
If people watched until the end, it probably means they are enjoying your video.
And if they are, tell them WIIFT (what’s in it for them?).
What’s in your account so great that they don’t want to miss any future content from you?
Think about it and craft convincing calls to action to use in different videos.
Make Your Video So Compelling That Your Viewers Must Revisit It
Did you know that some creators make some parts of the video too fast on purpose, so viewers have to rewatch the video in order to understand it properly?
The reason for this is that the algorithm will think that your video is rewatched because it’s very good, and will push it further to new audiences.
Of course, the right way will be not to fake it. Make your video really good, so compelling that viewers want to watch it again, and share it.
But this will come in time. Over time, you will learn what your audience likes and what they don’t, improving your videos in an iterative process.
Reply to All Your Comments
If you want your video to go viral, then it’s important that all the comments are replied, with meaningful sentences that express that you actually care.
For example, if there is a comment asking “what does this mean?” try not just replying with a short answer but ask them questions in return!
This will keep conversations going and increase your engagement rate, helping you to signal the algorithm that your account is worth being showed to bigger audiences.
Also, carefully reading and replying to each comment will give you valuable feedback for future videos.
Make sure to have a place to store all your viewers’ feedback. You will start to see patterns and big things to improve in no time.
And this is how and why TikTok accounts get big in the first place: they post the exact type of content their viewers want.
Going viral on TikTok is definitely hard, but don’t let this fact discourages you.
Keep your expectations realistic: it isn’t very likely a video of yours go viral overnight without any reason.
Creators with viral videos know their audiences’ desires and pain points so well, they make incredibly relating and engaging content that captures viewers’ attention almost immediately.
And this doesn’t come from anywhere.
Instead, it comes from hard work and dedication, while committing to an iterative process of failing, adjusting, and repeating, until you succeed.
This means buying an account that contains 50,000+ followers and 500,000+ likes.
Our TikTok accounts are just that: accounts that have been grown using only organic tactics, with real followers and likes from engaged people.
Have you any other tips on how to make TikTok videos get noticed? What were the hook and the call of action of the latest viral TikTok video you saw?