How to promote a YouTube channel through social media?
With the everyday heavy rain of people using social media, business marketing has become a hit. Social media platforms like Instagram, Snapchat, Facebook, Telegram, etc. are pretty successful in giving recognition to many influencers.
For business, you can choose any platform for the purpose of marketing.
But if you want to grow your YouTube channel through these platforms, we have one specific platform with promising results, that is Instagram.
Instagram, for instance, has over one billion monthly users and about half a billion daily users. Instagram, therefore, comes as a feasible option to promote your YouTube channel, we’ll look more of it after.
What are the best ways to promote your YouTube channel through Instagram?
There are various techniques, strategies, tips and manoeuvres available on the Internet to grow your YouTube channel. But to save you from information overload, we have filtered the best-proven methods to skyrocket your YouTube channel.
Mention your channel info
Whereas you can do many amazing things to promote your content on Instagram, it is never enough when you have not provided some information about your YouTube channel. You need to mention your channel link in your Instagram bio, mention your YouTube link in your YouTube stories (don’t forget to make highlights). You can shorten your YouTube link through linktree or adf.ly because long URLs give an amateurish vibe.
When you make a video for your YouTube channel, it is advised to crop some exciting parts from the video into an aspect ratio of 16:9, which is the aspect ratio of an Instagram reel.
If you follow Instagram influencers, then you might notice the preview of their YouTube videos posted as reels. For example, “A Day in the Life of a Harvard Law student” then they post the best parts and end the reel with, “Full video link in bio”. This is called Audience Retention from social media.
Hashtags connect various pieces of content by bringing you closely related content. We couldn’t emphasise more on the subject of hashtags. Hashtags can also be known as an audience magnet due to their incredible performance.
You need to choose the right hashtags. You can start by using regularly trending hashtags relevant to your YouTube channel content. If you post productive aesthetic videos on your YouTube channel, then #aesthetic, #plants, #lifestyle, #productivity, etc.
Interact with your followers
Do QnAs, story polls, reaction meters, etc. Try to interact with your audience as much as you can, tell them about yourself, what you do, what other social media handles you have and tell them about your YouTube journey, how you started, how long you have been, and how much their support is important to you.
The more genuine and transparent relationships you will build with your audience, the more loyalty you gain.
You can announce giveaways on your YouTube channel. For instance, “to win this Amazon gift voucher you need to follow my Instagram and tag 3 friends of yours.”
This is one of the best traffic-driving campaigns one can use! This will give you a huge organic audience with no sweat. You can announce 2 to 3 giveaways per month.
NOTE: These strategies can only be applied if you have decent, generic followers. You cannot apply them with no followers. If you have a good amount of followers, then you are good to go, but if you don’t, then don’t lose hope. We have got you covered.
Is Instagram the best social media platform to grow your YouTube Channel?
Having been on YouTube for a while, you depict a good understanding of the people that interact with your video content. You need to focus on your video demographics, namely gender, age, and language.
The female population holds a majority percentage of Instagram users – 68%. Then, if we dig deep, there are bifurcations based on age and language, which is a vital audience characteristic in today’s digital marketing space.
If a larger percentage of people usually interact with your content on Instagram, then Instagram is the best platform to boost your YouTube channel. Now you know that Instagram may be the right place for you to promote your channel. You deserve to know how you can use Instagram for that purpose.
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Now you know how you can boost your YouTube channel with the help of social media!
That’s all for today! Stay tuned for more power-packed content.