How to promote your YouTube videos using Google Ads?
If you are searching how to promote your YouTube videos using Google Ads, then there are chances that either your videos are not performing well or you are struggling with reaching the monetization threshold (4000 watch hours and 1000 subscribers).
There can be many reasons behind the underperformance of your videos.
Low-quality content, baiting thumbnails, controversial content, etc. These can be a few reasons for the poor performance of the videos. But if you are certain that there is no problem with the content and you want to speed up the process, then Google ads might be the one to help you in achieving the desired metrics.
Creating an advert for your YouTube video is not a new thing, creators use it often to boost their videos. Getting it right, however, is very important. Creators frequently lose money in campaigns as they are not well educated for them.
Our guide will explain the different options at your disposal when setting up an advert. This way, you can learn how to make the best out of your marketing campaign.
So without further ado, let’s start:
Go to YouTube Studio
You can reach your workspace on YouTube through several ways, but the simplest is to click on your profile photo and in the menu, you will find the “YouTube Studio” option.
You can even click on Customize channel or Manage videos. Both will take you to the YouTube Studio.
Choose a video to promote
In the studio, select the content tab, which lists all of your videos.
Find the one you want to advertise, and click on its option icon- it has three dots. From the menu, click “Promote”.
Then it will take you to a different web page where Google Ads will prompt you to log in to an existing account or create a new one. Then click Get started.
Customize your Ad’s appearance
Your marketing campaign should start with a good video. When creating an ad, the first decisions you need to make relate to where the ad should display and what it should display.
In terms of the first question, you can have it play before, during, or after a video. If someone clicks on it, they will jump to a landing page of your choice.
Alternatively, the thumbnail will also play a crucial role in tempting viewers to click on your ad. The thumbnail can quietly sit on the homepage, search results, or beside related videos.
For the thumbnail placement, you get to choose a still image from your video. You also get a headline with a two-line description. The words are limited, so make them count.
While making all these customizations, you will see a preview of your Ad. You can see how it will appear on the screen of a smartphone or a desktop. Once you are satisfied with the customizations, click on the Next button to fine-tune your promotion further.
Choose locations and languages
You can choose your target countries where you want your video to be promoted. You can even choose the language. Always make sure your video delivers in the same language.
Choose the gender, age, and parental status of your target audience
It is important to focus on these parameters. If your content focuses on women’s fashion and you are targeting a male audience, then you are wasting your campaign expenditure. Even the target age is also significantly important.
Target Specific Interests in your Audience
Once again, you can reach the target audience as broadly as possible. However, this will reduce the efficiency of your ad.
Think of it like this, if your video is all about world war 1 and your video ad is showing to a person who is searching for comedy shows. So even your video is top-notch in your niche but the person who has no interest will not engage with your ad. This will end up in losing money.
Narrow down your audience according to your video category. If you give book reviews, then put down the interest as ‘book lovers’, or if you are giving information about cars, you can put the interest like ‘car lovers’.
You can play around with your interests. If you found an interest that is performing well, you can duplicate that ad and make a few changes to it and launch.
Set your daily budget
Unfortunately, Google Ads is not free. But you can control how much you want to spend per day.
When you allot a daily budget, then the demographics will show the potential reach of your marketing campaign.
Your potential reach is directly proportional to your budget.
Just fill the budget in the presented field, the system will automatically act according to it.
Review your ad and set duration
At this stage, you can do a quick overview of the choice you made before submitting the campaign for review. You have to set the duration of the campaign.
Choose a date when you want to stop your ad. Click edit and choose a date. By default, there will be no end date. This will help you to have control over your Ad expenditure.
Now, after finalizing everything, your ad will go into a review. After getting reviewed, your ad goes live. Now our task is done, now we have to wait for the demographics.
So this is how you can promote your YouTube videos through Google Ads. If you are afraid that you can’t run Google ads on your own.
Don’t worry, we have got you covered. You can buy 4000 watch hours and 1000 subscribers so that you can get your channel monetized as soon as possible.
That’s all for today. Stay tuned for more power-packed content.