10 ways to promote your YouTube channel
There’s no better time to learn how to promote your YouTube channel.
Why “now”?
Because YouTube is the second most visited site on the web. On average, we’re spending six hours per day watching videos.
Now you might acknowledge why this is the best time to know about the best promotional tactics for your Channel.
Let’s kick off our list with
Engaging titles
If you regularly watch YouTube videos, then you must know how titles play a significant part.
The title is one of the deciding factors that determine whether the viewer will click on the video or not. The title must be tempting enough that viewers cannot resist clicking on it even if they are late for their office.
But don’t put a “clickbait title” because it might result in clicking on the video, but the viewer will be disappointed. We want to make a healthy community. Clickbait titles will fetch you a view, but not a subscriber.
Optimize your video for SEO
SEO on YouTube? Yes, I was also astonished when I read for the first time. We have to optimize our videos for visibility not only on YouTube but even for Google. You will be surprised by the fact that YouTube videos show up in 70% of the top 100 Google search results.
Optimize your titles, keywords, descriptions with SEO keywords. It will give your channel external exposure.
Engage with the YouTube community
Although you might not think of YouTube as a social network per se, the platform does represent a thriving community. Viewers like, comment, and share the videos. Sounds pretty social to us.
Leaving a like on your comments will make your audience feel special. You can do many activities to engage with the audience, like Pinning comments or replying to comments.
Find out what your audience wants
In the beginning, you can try your hands-on different styles of videos. When you are done with experimenting. Extract the best-performing style and keep making videos on that.
Not only that, but you can also ask your audience through polls or texts what type of content they seek.
Customize your thumbnails
We can’t emphasize enough on this one. Thumbnails are the first big thing that comes across to a viewer. Even the person reads the title after watching the Thumbnail.
Think of your title and description as a perfect combination that does hand in hand.
By default, YouTube hitches a screenshot from any given video and uses it for the thumbnail. The screenshot is blurry and not appealing as we expect. You can make your thumbnails by using professional tools like Canva and you can also buy professional-looking thumbnails from here.
Cross promoting your videos
When you are at the end of a video, you see the next video recommendations and playlists suggestions in the ‘I’ button. This type of promotion is called cross-promoting of the videos.
Add your playlist links, best videos links in your video descriptions. Cross facilitating works the best on YouTube.
Weekly/Monthly giveaways
Run weekly or monthly giveaways so that you can attract a new audience to your channel. Every newbie YouTuber implements this strategy.
You can look for sponsors and give away the sponsored product to the audience.
In return to enter the giveaway content, you ask for a subscription to the channel.
Series Meta
You can make a series on any topic you want. Make a series and give a hook of suspense at every end of a video. For instance: Make a funny comic series, How to bake cookies from scratch, or the complete topic of organic chemistry in 12 episodes. This type of series boosts the SEO and YouTube algorithm.
Embed your Videos
Embed your videos with your website links, discord group links, telegram chats, Facebook group links, etc. You can even add videos.
Calls to action
If you are putting out valuable content after giving hours of hard work to your audience, then don’t hesitate to ask for like, share, and subscriber calls. At least give two subscriber calls in the video, one in the middle and one in the end.
Try to give calls to action in a unique way.
So these were the best-proven methods to promote your channel. But if you are busy with your schedule or you want professional help without any drawbacks, then you can find genuine services for your YouTube Channel here.
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