How to get more views on YouTube shorts?
YouTube Shorts, YouTube’s take on the short 30s – 1min video sharing format that was popularized by TikTok.
YouTube shorts are perfect for anyone who is looking to consume content while also not taking too much time doing it. That’s exactly why the short video sharing format is so popular and effective.
But with so many people now creating YouTube Shorts, how do you increase the number of views on your YouTube Shorts?
Duration
Keep in mind that even though the max duration for a YouTube Short is 60 seconds, and a lot of people try to reach that maximum 60s duration, YouTube recommends the duration to be much shorter – 15 seconds or less.
Hashtags
YouTube now has the option to add hashtags to videos. With shorts, #shorts (remember, not #short) is used so that the algorithm knows that the video is, in fact, short. Try not to use excessive hashtags, and put a couple more relevant hashtags to make your YouTube short much more discoverable.
Make Shorts for longer videos
If you already have a lot of longer duration videos up on YouTube, you can summarize them into a short, and link the full video in the description and the end screen to drive more people to watch your videos.
Editing
Make sure that you put time and effort into editing the YouTube Short, because YouTube shorts are vertical videos, instead of the traditional 16:9 videos that are uploaded to YouTube, make sure that the cropping and editing is right before you upload a video as a Short.
Metadata
Last, but not least, Metadata or tags (not to be confused with hashtags) as they are called in YouTube Studio, are keywords that YouTube uses to recommend and search videos on YouTube. Make sure to use correct and relevant tags to make your video more discoverable.
Add Shorts to your channel’s Featured Section
This can be done by going to your YouTube channel’s settings and selecting “Customization”. From there, click on “ADD SECTION” from the Layout tab in the right window, and click Short videos from the list that appears next to add the YouTube Shorts category.
How often should you upload shorts?
If you want to grow on YouTube, you should be regular with your uploads.
Even though there isn’t a ‘golden rule’ as to how often you should upload YouTube shorts, we recommend uploading a short every other day or at least 3 times every week and being consistent with the uploads.
This shouldn’t be too difficult task because of the short duration of the videos which don’t require effort even close to the effort you need for a regular YouTube video.
Can you grow on YouTube just uploading shorts?
Absolutely, Yes! You can grow on YouTube by just uploading shorts.
Even if you don’t have any normal length videos on your channel and your channel consists entirely of YouTube Shorts, you can still grow on YouTube like normal.
With that being said, a question that pops up a lot is, “How do you earn just doing YouTube Shorts?”. We all know that YouTube pays creators by running ads on their videos and paying them based on the number of views the ads get.
There’s also a criteria for monetizing a YouTube channel (1000 subscribers and 4000 watch hours in the previous 365 days).
Buy a monetized YouTube channel or 4000 watch hours + 1000 subscribers, if you’re interested in that one.
But there are no ads on YouTube shorts. So HOW does one get paid?
Even though we have gone through this in the past, we’re still going to explain how earning through YouTube Shorts works.
Creators who create YouTube shorts earn through a fund called “YouTube Shorts Fund” which is similar to TikTok’s Creator Fund.
As YouTube defines it, “YouTube Shorts Fund is a $100M fund to reward creators for their dedication to making creative, original Shorts that delight the YouTube community.
We’ll reach out to thousands of creators each month to tell them that they qualify for a Shorts bonus from the fund.” Essentially, depending on the views and engagement that one’s YouTube Shorts get, YouTube pays them a sum of money at the end of each month.
To be eligible to receive payments from the YouTube shorts fund,
- You must have uploaded at least one eligible short in the last 180 days.
- Your channel needs to abide by YouTube’s Community Guidelines, copyright rules, and monetization policies.
- Shorts uploaded should not have any other logo/watermark like TikTok on it or else the short will be considered ineligible.
- You must be 13 or older.
- You must be in one of these countries/regions: see the list here.
So what if you’re not in one of the countries/regions mentioned by YouTube? If so, then, unfortunately, you cannot earn by just doing YouTube Shorts.
But sit tight, and wait because YouTube says that they will increase the number of supported countries and regions soon. Until then, you can stick to a regular YouTube channel and videos. Buy a monetized YouTube channel now and get started.
That’s all for today folks, Stay tuned for more power-packed content!
