How to do SEO on TikTok?
TikTok has been one of the most popular social media sharing platforms since its launch back in 2016. And no wonder with millions of creators now flooding the platform, there’s a lot of competition to grow and get big on TikTok.
Here’s where SEO comes in. If you’re not already familiar with SEO, SEO or Search Engine Optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
In simpler words, SEO is basically optimizing your website or webpage, or in this case, your TikTok profile so that it is much easier to get to, and ranks higher through search engines.
How do you optimize TikTok videos to get more engagement?
The most important part of TikTok SEO comes down to hashtags. Hashtags will power your ability to optimize your content for the search engine.
Across TikTok, specific people subscribe to certain hashtags based on their interests.
Tapping into high-volume hashtags on TikTok can be difficult, but you can use smaller volume tags to build your traffic and work towards larger hashtags. Confused as to what hashtags to use? Here’s a list of hashtags we found.
But hashtags aren’t everything, there are still many other ways to optimize your TikTok videos, and your TikTok profile in general.
First up, Your profile needs to be fun and interesting. Make sure that your username is easy to remember so people can remember it and come back to it.
A good example is using the username “eazysmm” instead of “eazysmmmmmm221937”. One is clearly much more interesting and easier to remember than the other.
Secondly, quantity. Even though the quality of your content should be your first priority, you should stick to a regular upload schedule as well, this helps the algorithm rank you higher and makes you more visible on TikTok for-you pages (fyp in short) and search engines.
Another thing you can do is cross-promote your content. Even though TikTok has millions of people who use the app every day, not everyone uses TikTok and this is where other social media platforms come into play.
You might have seen a lot of TikTokers post their TikToks on other platforms like Instagram reels, YouTube shorts, or even Snapchat. This is a great strategy that makes you stand out and helps you grow more and more, not only as a TikToker, but also as an overall Social-Media Influencer.
Collabs are also a great way as they put you together with another higher ranking TikToker and help you gain some of their fans and followers.
Lastly though, it all comes down to how many fans you have on TikTok.
Almost all search engine algorithms and even the TikTok algorithm (which we are going to talk about in a second) puts forward the accounts with the most number of fans.
The higher the number of fans, the better and higher the search engine ranks you. Also, big TikTokers won’t collaborate with you unless you have a certain amount of fans following you.
This makes having more fans on TikTok as important as SEO and hashtags themselves. But don’t worry, we got you covered. Buy a TikTok account if you’re starting new or Buy TikTok fans and likes.
How does the algorithm work?
So now, we’re going to talk about how search engines’ or TikTok’s algorithms work.
It all starts when someone makes a search. Whenever a search query is entered into a search engine, the search engine finds all the pages that it deems relevant and displays them in a hierarchical set of results.
The algorithms used to rank the most relevant results differ for each search engine. For example, a page that ranks highly for a search query in Google may not rank highly for the same query in Bing.
A number of different sets of data are used when selecting and ranking relevant pages. Some of which are
- The keywords discovered within the page’s content – This is where your optimized profile comes in. It is a lot harder for search engines to find keywords on non optimized profiles, thus ranking them lower.
- The type of content – Some search engines also take into account the type of content on a specific page.
- The freshness of the page – How recently was the page updated, this is why being consistent with uploads is necessary.
And most importantly, In case of TikTok, the number of FANS! – This should not come as a surprise.
For a platform like TikTok, the number of fans that a particular user has is a big criteria that decides where that user ranks in different places whether it’s search engine results or for you pages or TikTok’s recommendations.
And that is how most of the search engine algorithms work. Uss these tips and we’re sure you’ll grow and rank higher on TikTok faster than you can even imagine.
That’s all for today folks, Stay tuned for more power packed content.