How can a Small Business Benefit from TikTok?

There are numerous benefits for businesses in Tiktok. You need to have a precise observation of what they are and how to build them to get along with your brand.

As one of the newest social media platforms, TikTok’s user base is overgrowing, and it is quickly becoming an excellent opportunity for businesses to reach larger audiences.

We have extracted the benefits of TikTok for businesses, so you can test whether it’s worth your brand to invest time and money in the platform.

TikTok has a vast audience

There have been over 2 billion downloads of TikTok, and it has more than 800 million active users around the globe. The platform’s primary users are teenagers and young adults; 33% of TikTok users in the US are between 10 and 20 years old, and 28% are between 21 and 29 years.

But the number of users and the rate at which it is increasing means that it can give access to a vast audience, and it looks to create video content that goes viral and reaches thousands of people than on any other social media platforms

The audience is international

TikTok is used in over 150 countries, and viral videos on the platform can reach worldwide in no time. TikTok is an effective platform for connecting with new audiences in different parts of countries if you’re looking forward to getting into international markets.

It’s simple to connect with your audience

It’s easy to promote your business and reach an audience by launching a hashtag challenge. You can choose an idea and encourage users to create or recreate videos using a branded hashtag. It’s an excellent way to increase public interaction for your brand and promote engagement.

Video marketing at its peak

The trend for video marketing isn’t leaving anytime soon. Research has shown that 86% of people want to see more videos from the brands.

And while 87% of businesses are already using videos as a marketing tool, TikTok is an excellent way to extend the reach of your video content.

If you’re not using videos for your brand, it provides a credible reason to incorporate video into your existing marketing strategy.

You can implement these absolutely amazing strategies in your marketing campaigns. But you need a Tik Tok account with genuine fans to enjoy these benefits. If you don’t have one, you can get it here. 

Is TikTok suitable for small businesses?

While the audience on TikTok is vast, you need to consider whether the people you are trying to target specifically are regular users of the platform. If your target audience isn’t currently using TikTok, then you need to find out which Platform and how regularly they are using it.

While TikTok seems to be a Gen Z trend, most leading social media platforms started with a generally younger audience.

For example, Instagram was initially used mainly by teenagers and young adults, but now its audience has expanded, and there are millions of brands using it as a marketing tool.

You will get a head start on your challengers by getting involved with a new platform early. You can grow your audience before the platform is overfilled with brands and promoted Content.

How can you set TikTok into your current marketing strategy?

Know your Audience

Take some time to research the medium, recognize how it works, and what your target audience and competitors are doing on TikTok.

You can figure out what Content you should share—behind-the-scenes, tutorials, product launches, user-generated Content, or just funny videos.

Control all your platforms from a shared inbox

Managing all platforms from one shared inbox will ensure cohesive communications that always align with your brand’s tone of voice. It also minimizes the risk of missing any messages or losing track of conversations and will help improve customer satisfaction.

Reuse your Content for different Channels

If you are already creating videos for your other social media channels, you don’t need to produce brand new videos for TikTok.

Look at methods where you can use a video editing app to reuse the videos you produce for Facebook, LinkedIn, or Instagram to suit your TikTok account.

It’s also essential to ensure that you’re conveying the same messages across all the channels.

TikTok might be a place for more lighthearted Content, it won’t be understandable if the images, language, and overall brand are completely different when someone encounters you on another platform or visits your website.

Although it needs planning and won’t be a perfect fit for everyone, TikTok offers many opportunities for businesses looking to boost their marketing channels, and it’s worth getting involved now to take advantage of the platform as it grows.

That’s all for today. Stay tuned for more power-packed Content.

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Cesar D cesar May 12, 2022 0 Comments

How Does YouTube Shorts Make Money?

YouTube Shorts has been a great win for not only YouTube but for its creators. The feature has produced more than 5 trillion views on the platform, and YouTube is invested in its future.

Shorts have been a great source of engagement and a well of views for many creators. But there have been some queries on how to make money through them.

There are many ways to make money via YouTube Shorts, like brand deals. But the two most straightforward ways are YouTube’s Shorts Fund and YouTube Partner Program. Let’s check out Ad revenue first.

YouTube Shorts And Google Adsense Revenue

If you are a member of the YouTube Partner Program and your channel is monetized, then there is a way to make money from your shorts on top of any bonus payouts. But first, it’s important to remember that there are two different types of YouTube shorts: 

• Shorts that are 15 seconds long

• Shorts that are 60 seconds long.

If a video is created as a 15 seconds YouTube Short, it doesn’t earn Adsense revenue. However, regular YouTube videos can run ads; the longer-length shorts potentially produce ad share revenue.

As for in-stream video ads, YouTube confirms that they may be less likely to be served on short videos. More negligible disruption from these kinds of ads should better improve overall viewer engagement and retention rates.

YouTube Shorts $100M Fund: Get Paid to be Creative 

But what about if you have not yet qualified for monetization? Or have you been uploading videos that are limited to just 15 seconds? YouTube provides you with another way to get benefits financially too!

In May 2021, the platform rolled out a $100M Fund for Shorts creators. They have promised that, in 2022, they will choose thousands of eligible creators every month to apply for monthly payouts from the Fund. 

If a creator meets the eligibility criteria set by YouTube and is nominated to receive a payment, they can expect to make anywhere between $100 to $10,000 a month from the Fund. This is excellent news for those who are killing it with short video content.

Many content creators have been uploading promising video shorts for a while now and are well-positioned to benefit from this monetization opportunity. YouTube has put some steps in place for creators to qualify.

What Countries will Shorts Monetization Be Available in?

After first declaring its ‘Shorts Fund’ back in May 2021, the $100 million to top Shorts creators over time, to provide additional support, and motivation for their efforts, YouTube has now declared an expansion of the funding program to Shorts creators in even more regions.

As per YouTube Chief Product Officer Neal Mohan, the ‘Shorts Fund’ is available in over 30 new regions.

 Creators in these regions will now be eligible to get a piece of that funding, with YouTube paying out between $100 and $10,000 each month to channels based on the performance of their TikTok-like Shorts videos.

Are You Eligible for the Shorts Fund Pay-out? 

The eligibility criteria for Shorts Funds will be based on your channel’s Shorts performance in the previous month. But you will also need to: 

• Be at least 13 years old.

• Be located in an eligible country.

• Have uploaded an original Short in the last 180 days.

• You adhere to YouTube’s Community guidelines and Monetization policies.

• Agree on the terms and conditions of the program and link to an active Google AdSense account.

If you tick off all the boxes mentioned above, you’ll need to do just one more thing. It’s the most important one. YouTube will only reward the best of the best based on viewership and engagement from the last month.

For that, your channel needs to have a good viewership, and if you are starting out as a newbie this is going to take a long time.

But we have something to skyrocket your journey.  Click here to find out. 

Youtube Short Fund Content Tip

YouTube is very stern about whom to invite– it’s only creators who have published original content. Keep away from uploading content that is re-uploaded from third-party social platforms. 

Start Making Money from YouTube Shorts

As long as you are uploading entertaining, engaging, and original content, not only will it benefit you for the bonus payouts from the Shorts Fund, but you’ll position yourself to earn the most money with or without support from brands and advertisers on all your content.

With YouTube rolling out so many monetization chances, creators can’t afford to ignore Shorts. You shouldn’t either!

Now, roll up your sleeves and start making money from YouTube shorts. That’s how you can make money from YouTube Shorts in no time.

That’s all for today. Stay tuned for more power-packed content.

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Cesar D cesar May 7, 2022 0 Comments

10 smart ways to increase Youtube subscribers

Getting more YouTube subscribers is an art!

If you have a YouTube channel, you must always wonder how to get more YouTube subscribers.

You could be the upcoming YouTube star with tons of subscribers with an intelligent strategy.

I have shared ten strategies to help you get decent YouTube subscribers in no time.

All that said, correctly applying these techniques will surely help you achieve your goals.

1. Stick to A Content Schedule

Commit to a posting schedule, so viewers know when to expect new content. It also helps you to maintain the workflow of the filming and editing teams!

A recommended frequency is twice a week.

Feel free to cheat on this if you have backup videos before starting your channel. At least move one week ahead of your uploading schedule.

Having good backup content ready is admirable for incorporating sharing videos as a part of your general social calendar.

2. Produce High-Quality Videos

Your videos do have to be Oscar-winning. But they do need to be presentable and interesting. Pay special attention to the lighting and sound effects. These two elements usually make a difference between amateur YouTube creators and professional ones.

The other side, of course, is the camera choice. These days there is no need to drop an excessive amount of money on a video camera, but indeed you should be a step above shooting with your webcam or smartphone.

3. Promote your YouTube Channel

One of the fastest ways to attract new audiences is through marketing channels where you already have a well-established audience! Examine sharing links to videos in your email flows, dropping them in blog posts, and posting videos on your other media.

You could also use a consumer insights tool to search micro-communities linked with your industry and share videos where suitable.

Reddit threads, Facebook groups, and forums are great places to begin.

4. Collaborate with YouTube Creators

Keep a close tab on content makers within your field. You do not certainly have to contend with them! Collaboration can behave as a mutually beneficial phenomenon.

Watch the similar YouTubers that create content in the same niche as yours and aim to host them on your channel.

They would almost want to boost you on their channel. You can prosper from the additional submission to an audience that already loves your type of content.

5. Pay Attention to SEO

It may not be instantly apparent, but SEO is an essential ingredient for success on YouTube. Optimize your videos for YouTube search as you would optimize an article.

Pay attention to metadata like your description and title. Implement keyword research in the same way you would do for an article, and check out what your competitors are doing.

“How to” videos also perform extremely well from Google’s side. Google has started showing video results with recommended timestamps to answer your question.

Use this example for “How to dry a Shirt”. Google declares that we are probably interested in the content starting at 3:59.

6. Update your Thumbnails

Thumbnail optimization is vital for making people click on your videos. Think about how your thumbnails relate to your video title and use that strategically.

For instance, say the title of your video is “the most shocking Oscar wins from the 1980s”. Then the photo on your thumbnail could show a shocking shot from a film that people may not expect in the Oscars, enticing a click to look at what that’s all about!

Content creators and brands on YouTube must use graphics or text to liven up their thumbnails. If you use text, make sure it’s big enough and in a readable font.

7. Use Right Tools

There are a lot of tools out there. From tools to help you create videos to tools to promote your videos, using the right tools will help you boost your organic viewership.

The more organic views you witness, the more subscribers you gain. I have been using TubeBuddy for a while, and I highly recommend it to anyone who is about to learn YouTube marketing.

TubeBuddy will support you to find more viewers, generate more revenue, and automate your YouTube workflow.

8. Clean Up Your Channel

The above tips won’t help much if your channel is unorganized. YouTube provides a lot of information to make your channel engaging. Take advantage of playlists to help categorize your videos for easy visibility. This makes it easier for visitors to identify what they want to watch specifically.

9. Cross-platform Promotion is a Necessity.

In the era of social media, being active on multiple social platforms is a prerequisite for being alive.

If you are trying to make a brand, being discoverable is necessary. You need to be active on social media platforms.

It would be best if you have a Facebook, Twitter, and Google Plus profile.

But you can also always opt for other ones like Instagram, Snapchat, and others.

You can also try Google Ads and Facebook Ads to promote yourself further on the web.

This is how successful brands are built.

 10. Use YouTube Cards to Gain YouTube Subscribers

Today, you have the option of using YouTube cards. You can attach up to five cards to your video with a customized image, text, and call to action.

Here’s how you can create a ‘YouTube card’ for your video.

Select the ‘Video’ option in the ‘Video Manager.’ Then click on the ‘Edit’ drop-down menu. Choose the video you want to add a card to.

Then select the ‘Cards’ option. 

Click on the ‘Add card’ option and choose the ‘Channel.’

Then, enter your channel name and add text.

If you are a newbie you can buy a monetized Youtube channel and with a few clicks, you can save a lot of time. Click here to know more! 

Now, roll up your sleeves and work on increasing your YouTube subscriber count. 

Here’s a fun fact: we have many hacks to ease your Youtube journey. Here you can read them: www.eazysmm.com/blog/

That’s all for today. Stay tuned for more power-packed content.

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Cesar D cesar May 4, 2022 0 Comments

How to Schedule YouTube Videos: A step by step Guide

YouTube is the biggest platform to share videos, and it is the second most popular website all over the internet.

Scheduling YouTube videos is a must for those who want to promote their channels on YouTube.

Scheduling YouTube videos is a prominent feature if you are a YouTube content creator.

Making 5 videos and publishing them all at once doesn’t make any sense. The YouTube algorithm demands consistent content creation.

In general cases, you hardly create 3-4 videos in a week for a specific date to release the video. So, you can schedule the videos before, and then Youtube will publish your video at the scheduled time.

Therefore, in this guide, I’ll explain the step by step ways.

Steps to Schedule YouTube Videos

  • Sign in to your YouTube account

First of all, go to YouTube and sign in to your account. After that, you have to click on the option called the “upload videos”.

  • Upload the Video

Once you click on the option you’ll be directed to the “Upload videos” dialogue in YouTube Studio.

Then, click the “Select Files” option and now choose the video you want to upload.

  • Enter Video Details 

At the time of uploading, you can enter the details of the video information like title, thumbnail, tags and description, and others.

  • Change Video Privacy

After entering video details, move to the third tab called visibility.

Choose the “Schedule” checkbox and mention the date and time you want to schedule.

Once you have done all, click the “Schedule” button. That’s all; your video has been scheduled.

How do I schedule a YouTube video on mobile?

Many small Youtube channel owners upload videos from their smartphones.

If you are one of those who want to know how to schedule a YouTube video using your phone, then continue reading this section.

Firstly, you must install YouTube and YouTube studio apps from your play store or Apple store in order to schedule a YouTube video.

Yet, you can upload and make the privacy settings “public”, “private”, and “unlisted” in the YouTube app itself.

But you cannot schedule it there.

That is why you need to install the Youtube studio app. Besides this, you can view your analytics in a little mobile-friendly design on the Youtube studio app. 

The app acts as a complete workstation for your channel. You can handle many things for your channel from that single app.

Upload and Schedule from Phone

  1. Open the YouTube app and upload a video with all the details like title, description, and tabs in a private mode. Once you are done uploading your video, that ends the role of the YouTube app here. Now switch to the YouTube studio app.
  2. The uploaded video in the YouTube studio app will be visible here. So, go to that specific video and click the “edit” option.
  3. You will see the privacy button with the “Scheduled” option.
  4. Select that option and set the date and time to schedule it.
  5. In the end, click the save option.

How to Change Your Scheduled Publication Time?

What happens if you put the wrong time or you want to change the scheduled time? It’s simple. You can go back into your YouTube Studio account and edit the scheduled date and time.

Here’s how:

  1. In the YouTube Studio account, on the left-hand search for the option ‘content’.
  2. Choose the drop-down menu in the “Visibility” column. At this time, you will have 2 options:
  3. If you’d like to change the scheduled publish time, make sure the video visibility is set to “Private”, select a new time, click Done and then Save.
  4. If you want to instantly publish a video, move to the visibility setting, change it from Scheduled to Public, and then click Publish.

Summary

Scheduling a YouTube video is the best practice before the video goes live on a specific date.

It will usually end the last-minute problem. Thus, schedule the videos at least a day before the uploading.

I hope you understood the instructions mentioned above on how to schedule a video on YouTube in various formats.

If you have any doubts about the above instructions. You can watch a tutorial on how to schedule a video on Youtube.

That’s all for today. Thank you for tuning in till the end. If you want to learn more about social media. Then click here to read more valuable blogs.

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Cesar D cesar May 4, 2022 0 Comments

How to go Viral on TikTok in 2022: 7 Most Important Tips

TikTok is the most popular app around the globe. It has 1 billion monthly users and more than 2.8 billion downloads.

Despite its success, it’s still relatively new compared to the old hands of Twitter, Facebook, and even Instagram.

As TikTok is more recent than some of the other social media platforms, it still rewards organic reach in a way that they don’t.

If you use the algorithm, you can get rewarded with hundreds of thousands of followers in no time.

This guide will show you how to go viral on TikTok suddenly.

So without further ado, let’s get into it.

How to go Viral on TikTok?

Here are our top 7 tips that you can try to go viral on TikTok:      

1. Be Creative with Your Content

This is one of the most essential tips for gaining attention on TikTok. Users are more likely to like and share videos that are made professionally and they enjoy watching them. Whether you are using a piece of music, humor, or stunts, keeping your viewers entertained, is the key.

Most users like to use TikTok as a platform to showcase their creativity. They also create videos with professional editing and everything in between.

2. Tag Your Videos with Popular Hashtags

When it comes to gaining attention on TikTok, using popular hashtags is a must. This will boost your videos in front of many TikTok users and enlarge the chances of them being shared over the internet. Some popular hashtags to consider include:

#viral, #tiktok, #music.

3. Use Popular Accounts to Promote Your Content

If you get some of the popular accounts on TikTok to share your content, it will help you to get likes and views. You can either get in contact with them or create a collaboration video. By teaming up, you will be able to make content that will support both of your accounts to grow and reach a larger audience. 

4. Use Music from Popular Artists in Your Videos

Using popular hashtags and popular songs in your videos is the best way to gain exposure. When viewers watch videos that include music from various famous artists, they are more likely to like and share them. This is a great way to get your content in front of a larger audience.

5. Use Creative Effects in Your Videos

Effects are another great way to create more compelling videos. By using creative effects, you can assist your videos to stand out from the rest and boost the chances of being shared. Some sound effects to consider:

• Speed up:

        This is a great way to put energy into your videos and make them more exciting.

• Slow-motion:

       This is an incredible way to make dramatic moments look filmy in your TikTok videos.

• Reverse:

       The reverse is used to create your videos look more professional and polished.

6. Share On Other Social Media Platforms

Once you’ve made a video on TikTok, it’s a good decision 

to share it on other social media platforms. This is a great way to reach new audiences and make your videos go more viral. By sharing your clips on sites like Twitter, Instagram, and Facebook, you’ll be able to use their more extensive reach to get more exposure.

7. Make Sure Your Description is Thorough

TikTok relies on hashtags to help viewers find videos they might like, so it’s essential to include some in your description. This will help you in increasing the chances of your video being found

 or shared by other users who might want to check it out.

What hashtags Should I Use to go Viral on TikTok?

TikTok users add various hashtags to video captions to help label their content. Importantly, these tags are clickable– you’ll be taken to an explore page with other content marked with the same hashtag. All your #studywithme content in one place, finally.

Top Trending TikTok Hashtags To go Viral

Consider this list a good starting point, but TikTok hashtag trends tend to rise quickly and often change, so regularly keep your eye on the Discover page to see what’s hot.

#trending #foryoupage #tiktokchallenge #duet #comedy #new #artist #fitness #music #lifestyle    

Using these hacks while creating TikTok videos can help you go viral. This is a great way to gain exposure, build a more significant following on the app, and effectively start your career.

Note: If you are facing struggles in building a community on your TikTok account. Then click here to get an instant solution. 

So that’s how you go viral in no time.

That’s all for today. Stay tuned for more power-packed content.

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Cesar D cesar May 4, 2022 0 Comments
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