How to Get More Views on TikTok
Time is increasingly finite now. People like the content they can consume in the shortest possible time. This is a critical and undeniable factor behind TikTok’s popularity. It’s a video-sharing app that creates short videos about any topic and shares them with the customers.
Due to TikTok’s entertainment features, more and more people have continuously consumed video content from this medium. Because of this, many businesses have also shown interest in making TikTok a tool to market their brands.
But regardless of the “why” of it all, brands have understood that TikTok is now a crucial part of a successful social media strategy and embraced it. You should too.
However, for organic growth, a personal, human touch is critical, and thus, we will discuss four ways you can ensure that you get more views on your TikTok videos.
Profile Optimization
Your profile defines who you are as a creator. With your profile picture, your “about” section, and the video thumbnails you have selected, your channel gives potential followers an insight into the kind of creator you are and what to desire.
If you especially create DIY videos, but your channel looks like a musician, people who visit will turn away on their heels quicker than you can say “hi.” Also, a clean and aesthetically pleasing profile invites followers to look good.
I cannot count the number of times I have turned away from a channel on different platforms only because it looked boring, irrelevant, or plain ugly.
Another necessary logic to optimize your profile is that you need to be searchable. If people know you by your name but have included some abnormal sequence of characters on your TikTok username, your fans will not be able to find your profile. Hence, you should ensure the profile name is easily recalled by avoiding strange characters and symbols.
Use Trending Hashtags
TikTok lets one hundred characters in the caption space. Would you like to waste it? Then do not include a single hashtag and watch as your video fails to get any views.
Hashtags let you be discovered and stay visible across the “discover” tab. Further, it combines your video and brings it to the attention of people who are most likely to find it amusing. Thus, you must be creative with hashtags and keep a few tips in mind:
● Find trending hashtags using the “discover” tab.
● Stay away from completely generic and often overused hashtags. The most common one of these is “#foryou.”
● Use broad tags like #food or specific ones like #chocochipicecream.
Moreover, you should ensure that your hashtags are specific and suitable to your target audience. That way, you can get more valuable views from the right people on the medium.
Include Viral Songs in Your Video
According to analysis, an essential factor behind viral videos is the inclusion of a popular song.
While creating an original TikTok content plan backed by your audio is a superb idea, do not overdo the “originality” factor. If you need to add a song, visit TikTok’s music library and use a trending, viral, and relevant piece in your video to ensure that it collects total views and popularity.
It is a hundred per cent possible that a song you find deafeningly ugly suits your work best and gets you the highest TikTok followers. Balance your likes with what your fans like since if either of your hearts is not in the video, it will achieve no attention.
Research
This is the most critical and challenging task of your social media game. With time, as you post an increasing amount of interactive content, you will notice that the sweet taste of popularity is spread across some of them while some remain buried in the crowd.
Use that education and the insights from TikTok. It will help you understand the type of content that works best and acquires maximum traction.
For instance, if you want your SaaS business to be more visual on TikTok, you need to know the suitable content to get more views and attract your target audience.
Also, analyzing your audience can help you develop content that fits them best. This study can include the age group they belong to, the gender they identify themselves with, etc.
These analytics are only available in TikTok’s pro accounts, and you should switch your account type to “pro” once you have achieved a large enough following.
You may also want to consider TikTok ads at this higher level. It can be helpful to use the ability to explore other people’s profiles using free tools that expand TikTok analytics.
Yet if you still feel your SaaS business needs professional service for your TikTok-related research, you may consider working with experienced marketers, data experts, and strategists from Journeyengine and other marketing agencies.
They can use their study to help your business build a sales funnel on TikTok and other digital platforms. Therefore, you can create valuable TikTok videos that attract more viewers and enhance your business’s online existence and conversion rates.
You can also start your TikTok journey with a TikTok Monetized account.
If you are using TikTok for your business profile, it is very tricky to manage your social media handles as it requires skill and good knowledge. You can test some of the best social media management corporations to get the best outcomes and effectively control your social media handles. Social media engagement is a tricky game; without a few tricks and hacks to give you an edge, one can get lost in the crowd.
