Video editing is the matter of next step.

For making a video we need photography, or videography, for which a camera is a must.

But just buying any kind of camera is not the right decision for any passionate creator.

One should buy camera after researching about it.

You are thinking why your Smartphone is not considered as a camera with better quality.

Actually, it all depends on your content. If you want to create action video, wildlife video you require better camera.

What camera do I need for YouTube?

A question of many beginners, what camera they need to create amazing videos for starting their YouTube channel. So, for beginners and other creators, some examples of camera which are used by most YouTubers in 2022 are given here.

Canon EOS 70D

Specifications

• Full HD 1080P

• 20.2MP CMOS Sensor and Digic 5+ Image Processor

• 100-12800 ISO sensitivity

Pros

• Dust resistance

• Good for photography and videography

• Excellent video quality

Cons

• 4K options aren’t available for this model

• It’s not waterproof

• High price rate

Canon EOS M50

Specifications

• High ISO settings
• Full HD 1080P

Pros

• Decent for sports and wildlife photography

• It provides excellent features

Cons

• It is not waterproof. If the camera is wet, carefully dry it and contact to the service center.

• Battery life is medium.

Canon PowerShot

Specifications

• LCD screen

• Mirrorless camera

Pros

• Remote view shooting capacity

• It has lightweight, which is an advantage for carrying this camera anywhere.

Canon XA10 camcorder

Specifications

• Sensor type is CMOS sensor

• 10 x Optical zoom, 1080p HD Video

Pros

• This device can connect with Wi-Fi

• Internal storage space is 64GB

Cons

• It has heavyweight, which is a disadvantage for carrying it.

Sony Cybershot DSC- RX100

Specification

• 1.0 type sensor

Pros

• 4K video makes it popular

• It has useful modes; Slow motion is one of them.

Cons

• Some restricted features which can be applied on images only.

• Weaker connectivity options

Nikon Z30

Specification:

• It can accept full-frame (FX) or APS-C (DX) lenses

Pros

• It has a tiny and lightweight body

• Simpler menus and dials

• Supper compact

• Affordable for beginners

Cons

• Battery life is medium ( 300 shoot) which is not good

• Autofocus performance is slow.

GoPro Hero5

Pros

• 4K videos

• 12MP photos

• Pro quality photo capture in 3 modes.

• Best for shooting action video

Cons

• Not suitable for artistic project.

• Not good for all situation.

Usefulness of These cameras

High Resolution

These cameras about that are discussed above provide a better video resolution. Maximum vloggers, YouTubers use 4K video which is supported by YouTube.

Smooth video

These cameras have better quality autofocus mode which are friendly for smooth videos.

Sensor

Cameras have excellent image sensor to enrich your video quality. These are the reasons for choosing these cameras

Do YouTubers use iPhone for filming?

If you have this type of quarries, its answer is yes!

iPhone is undoubtedly best for filming videos, for YouTubers.

All new iPhone has the capacity of 4K video recording.

This is an advantage for powerful video creation. It helps to zoom, adding effects or crop out any part of video.

iPhone 14 Pro Max is very popular for filmmaking. If you are a beginner and have an iPhone, you don’t need to buy a camera.

Your iPhone is enough for making videos.

Video qualities control the number of viewers of one’s YouTube channel. Subscribers are also increased if your video quality is better.

There are many competitors in this field (YouTube). So you have to do best, create best and editing should be better. Then you will get success in this platform.

If you have any suggestions, please share here without hesitation.

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Basically, beauty Youtubers create their contents on beauty products, fashion, hair style etc.

According to a recent update, in the United Kingdom, beauty Vlogging is a growing and promising industry. 

Popularity of beauty YouTuber has increased in social media. 

Besides earning money, the beauty YouTubers could get a chance as a part in the Annual beauty festival and get fame as an internet celebrity. They can also get opportunities to advertise for many beauty products companies.

10 Tips to be a successful beauty YouTuber

Here are some tips on how to be a beauty YouTuber.

Practice

 “Practice makes perfect”, this is a popular proverb.  Anything you want to do, practice it to get success in that field. 

Practice your craft regularly to be a beauty YouTuber whether it’s trying new makeup or reviewing new products. Practice with new products, new techniques, and things. Practice will improve your work.

Make own content

Make a plan before creating your content. Make sure your content is original and not copied.

The number of views you will get will depend on the originality of your content.

Try to shoot the video properly

 Try to enrich your video quality. Make sure that your background is clear and  set up is better. 

You can use necessary light which will help to show your makeup, colours on your skin. 

Consistency

Upload your videos continuously and try your best to stay motivated.  Always try to engage with your own community. Consistency makes all the difference on YouTube.

Editing

After shooting your video, check it and edit it according to your needs. Video editing will help you to omit unnecessary portions from video and add necessary portions with your creation. Video editing is a very important factor for growing your channel. So, don’t ignore this step.

Unique ideas

Always motivate oneself and generate new ideas. Try to create something different. When your work is unique, it helps to attract an audience.

Interact with audiences

Interact with your viewers and subscribers. Try to reply to them. Generate new ideas according to the comments of audiences. You can get about your next content from the comment section.

Follow the trending topics

 Follow what is going on the social media as a trending look. Make your contents based on the trends.

People search for videos according to trends. When you make a video according to their interest, it can help to increase your channel viewers.

Connect with other Creators

 Keep connection with other creators of the same field. You can get new ideas from them. Audience of your channel will be increased.

Gain Knowledge

Continue to gain knowledge about your working field. Read articles, blogs about cosmetics, new products, fashion, arts; research about them.

You can learn from other YouTubers, from social media. Don’t stop the learning process because the learning process is endless. So, keep learning to keep growing.

How do I grow my beauty YouTube channel?

Playlist

Make a playlist and add all videos of same topic with it. It will help your viewers to get your all videos which helps to increase the number of viewers and subscribers.

Using of keywords

 Create specific keywords so that your videos are showed top when people search about that topic. You can make strong SEO by including the keywords in your title, use same keywords in your description and in tags.

Attractive Thumbnails

 Thumbnail of a video creates an impression about the video just like:

• Quality of the video
• Topic of the video

Prepare your thumbnails of videos so that your audiences will be attracted. Popularity of your channel will increase.

Engage with audiences

Try to answer all comments. It doubles the comments count. Always engage with your audiences; share your ideas, give ideas, and discuss the topic. It is helpful for growing your channel, your talents.

Share the sources

Don’t hesitate to share any source of anything like any editing software, lights which you are used to create your content. You can share how one will be a beauty YouTuber. This type of video helps one to be popular on YouTube.

Promote your channel on other social media

Share your YouTube videos on other social Medias like Facebook, Instagram, LinkedIn, Telegram, your own websites etc.

By doing this your fans, followers of other social media can know about your videos and your channel viewers will be increased.

Collaborate with brands

Brand collaborations are a big thing, especially for beauty YouTubers and getting a brand collaboration can not only get you more viewers, it can also get you good amounts of money.

But brands won’t collaborate with just anybody.

You need to have at least a monetized channel to even be considered by brands to collaborate with you. Buy a monetized YouTube channel or  4000 watch hours and 1000 subscribers now!

Among the beauty YouTubers, maximum are female.

This platform gives opportunities to them to make their own business.

Women are empowered through this platform; they are earning and developing their own selves. 

If you are thinking of being successful in the beauty YouTube platform, these Tips are for you.

YouTube is a free platform where one can get maximum freedom; one can reach the whole world.

But nothing is going better without some restrictions. Every platform should have restrictions; YouTube also has. Age limitation is one of them.

YouTube officially says that children less than 13 year old can not create their own YouTube channel. 

Is there any age limit to be a Youtuber?

When anyone asks if there is any age limit to be a YouTuber, we may say no.

But is it really true? Absolutely not.

YouTube has some boundaries regarding age. Children under 13 years old are not allowed to create YouTube channels due to the Children’s Online Privacy Protection Act.   

While most of the video categories and genres on YouTube are 13+, meaning that anyone over the age of 13 can create and watch those videos, there are some categories that can only be created and viewed by people over the age of 18 or 21 depending on the jurisdiction.

These categories are videos involving guns, slight nudity, or games/animations that showcase blood, violence or gore.

Note that just creating a channel is half the battle, to start earning money, you need at least 1000 subscribers and 4000 watch hours in the past year. Buy 1000 subscribers and 4000 watch hours now to skip the wait and start earning right away.

Reasons for these age boundaries

The reason why YouTube has such strict boundaries regarding age on some categories is because these might be dangerous or disturbing to young audiences. Videos with guns are dangerous and hence, any video containing a physical firearm cannot feature children in it.

Videos containing nudity, violence or gore could potentially be disturbing for children.

As a guardian, what do you have to do to create a YouTube channel for your child?

1. If your child wants to open a YouTube channel, ask him/her the purpose; why he/she wants to create a YouTube channel. If the child wants to express their talents like acting, dancing then encourage your child. Because it can help to build a bright future for your child.
2. But there is not any restriction for the parents. They can create an account for any child. Parents can create a Gmail account for their child who is under 13 years old. You can create only a YouTube/ Youtube Kids account for your child but you are not allowed to create a YouTube channel for your child unless you’re the one who will be using and managing the channel.
3. For privacy, go to the privacy settings. It will help to keep everything private. Only the people who are invited to view the channel are able to see the videos. This is the importance of privacy settings. The comment section may affect children; so turn off the comment section if required.
4. Parents need to keep a close eye on their child. Be careful what they are doing on this social media platform. Try not to show their faces on YouTube videos. Make sure they don’t post anything containing personal information like their address, school etc.
5. Always notice them and view all their videos. By doing this you will be aware if they make any mistake and they are also encouraged by thinking that you see their videos.

How can a kid be a successful Youtuber?

If you think how your kid can be a successful YouTuber, here some tips are for you.

Think what you want to create 

Before creating a video, think about the topic of the video; think which topic is suitable for your kids. If your child has any ideas, examine that carefully if there is anything wrong or have personal information. You can get plenty of ideas from social media. 

Make videos with your kid

For a kids YouTube channel, it’s important that you make your presence shown that indeed, a guardian adult is present with a child who’s being featured in a YouTube video.

Make your children aware

Be Aware and make your children aware about their privacy. Teach them what they should and should not be doing on the Internet.

Encourage them

 If your child performs well, cheer them on. Encourage their work.

If your child considers him as a competitor on the YouTube platform or thinks of earning money, it can badly affect their minds; it can create their psychological problem. So be careful about these.

What is YouTube Sponsorship

Using YouTube sponsorships, you can generate very handsome revenue from YouTube.

It’s a partnership or collaboration between a brand or an agency and a YouTube creator.

It’s a win-win situation for both the YouTubers and the brands; YouTubers get paid for promoting and explaining the brand’s products or services to their viewers while the brands can get more visibility, exposure and trust-building in front of their potential buyers.

Types of Sponsorships

There are 3 types of sponsorships available for Youtubers:

1. Product Sponsorships: Under this sponsorship, the brand will send you one of their product to use and then create a review video for it. In return, the brand will offer you that product for free. There’s a high chance that your first sponsorship experience will be of this type if you are a new Youtuber or have a small subscriber base.
2. Affiliate Sponsorships (Affiliate Marketing): As part of this sponsorship, you will receive a unique affiliate link or a discount code. If a viewer buys that product using either your affiliate link or discount code, you will receive some commission for that purchase. More the sell more will be your revenue generation. These types of sponsorships are relatively easy to get even if you have a small channel.
3. Paid YouTube Sponsorships: These are the sponsorships where the actual money lies, and that’s why it’s not so easy to attract or get them. Under this arrangement, you will have to talk and discuss the brand’s products or services in your video. Depending upon the paid sponsorship type, the amount of time you talk about their product differs. Let’s discuss them briefly –
4. Sponsored Mentions: Doing a shoutout for their products or services.
5. Partially Integrated Sponsorship: Talk about their product for a part of your full video (most effective & healthy ones for YouTubers).
6. Fully Integrated Sponsorship: Under this arrangement, the brand pays you to talk about its product throughout your video. In other words, you will be creating a fully dedicated video talking about their product.

Reaching out to brands

If you are relatively new to YouTube content creation and have a small subscriber base, it’s you who have to reach out to brands and pitch a proposal to them for getting sponsorship.

Before you start reaching out to brands, make a list of all the relevant brands that sponsor creators in your niche.

Now filter that list based on how good the brands are and how much your audience will enjoy and benefit from listening about them.

Remember that it’s all about your viewers, misguiding and fooling them for the sake of money is the last thing you would like to do on this holy planet.

For that, promote only those brands and products which you believe in and personally would like to use.

Platforms that connect YouTubers and Brands

Reaching out to brands can be difficult if you don’t know any POC from their marketing team. But that shouldn’t create any blocker in getting your sponsors, you can use online platforms that connect YouTubers to brands and vice versa. A few of such platforms are –

1. Google BrandConnect (previously FameBit)
2. Looking For Sponsor
3. Scalefluence
4. Mysocial

Even if you are struggling with getting your channel monetized. You can buy a pre-monetized channel here. 

Networking Events

You can leverage networking events and summits like VidCon, VidSummit, etc to interact with Influencer marketing agencies and other creators. This will help you to know more about getting potential sponsorship opportunities.

How to Attract Sponsors

Once you are an established YouTuber with a huge number of subscribers and viewers, you will start receiving inbound leads for paid sponsorship opportunities.

Make some free product reviews or shoutouts for a few of your favorite brands, this will act as proof of work for your potential sponsors who are looking out for new creators to promote their products.

Make sure you have mentioned your correct business email id and social media handles on the channel’s About page so that interested parties can reach out to you or your team without any friction.

Pricing and Negotiation

When it comes to charging for brands, especially for YouTubers getting sponsorship for the first time, it becomes difficult to decide an optimum rate at which you make the maximum possible profit and at the same time don’t end up losing the deal because of high rates.

For that, you can use online platforms like Socialbluebook which are helping creators to decide rates for sponsorship deals.

Based on the past and similar deals they suggest you the average rate, lowest rate and the max rate which you can charge.

Before deciding on the final price, keep in mind that you are not only offering your sponsor a promotion in front of your audience but also you will be investing your time, resources and energy to create video content around their product.

It’s you or your media team who will have to work on the idea, script, recordings, editing and other video production works.

So charge for this effort as well in addition to your brand value.

Review and Sign the Contract

Before you jump on content creation, make sure you sign a legal contract with the brand or the agency. This will help you to prevent business conflicts between you and your sponsor. Once a contract is proposed, make sure you personally go through all the mentioned points and have an open discussion without any hesitation in case you find any doubtful or unclear points.

Content creation, Approval and Delivery

Create the video by following all the guidelines and including all the points mentioned by the sponsor’s team. Once you have the final video ready, send them the unlisted link and get the revision done if there’s any.

Receiving the Payment

Decide with the sponsor or the agency on what will be the payment terms, whether it will be Net 15, Net 30, Net 45 or Net 60. Also, have the mode of transaction finalized before you even start content creation

YouTube RPM means Revenue Per Mille, a measure of how much YouTubers earn on average per 1000 views on their videos.

Another revenue measurement metric is CPM, which means Cost Per Mille.

CPM is how much revenue is generated from ads on your video, and how much your channel charges on average per monetized 1000 views.

It’s the total amount before YouTube takes its cut (which is 45% of the total revenue generated from ads), mainly its advertiser-focused metric.

Whereas RPM is How much your channel makes per monetized 1000 views. It’s the actual amount after YouTube takes its cut, mainly its creator-focused metric.

What is the average RPM?

While the average RPM differs from niche to niche, it can be somewhere between $3.30 and $4.40.

Average RPM depends on many factors which will be discussed later in this article.

What should be the RPM on YouTube?

Based on the traffic’s geography and your channel’s niche, it’s good if your RPM falls in the range of $1-$5.

But that said, there are tons of channels whose RPM is less than a dollar and is in cents like $0.5, $0.6, $0.9, etc.

And there are some channels whose RPM is as high as $10 based on the niche they are operating in.

What determines RPM?

It depends on a few factors like –

Title of the Video

The keyword and the topic you choose to create your video matter a lot when it comes to getting high amount ads through Google AdSense on your videos.

Generally, advertisers tend to bid at high rates when it comes to high-demand keywords while they set their marketing campaign on YouTube.

For example- keywords like personal finance and trading have a very high bid rate, which in return yields greater revenue to YouTube via ads and hence you also get 55% of it.

So higher the demand for a keyword in the market, the higher will be the ad revenue generated from such keyword-focused videos.

Description

Nowadays almost all serious YouTubers focus on writing a YouTube SEO-optimized description below their videos. Having a precise and relevant description for your videos helps Google and YouTube’s algorithm to better understand your content. Based on the meta-data like keywords and tags provided by you in the description, YouTube’s web crawlers (search bots) rank the videos by considering their relevance and content quality. The higher your video ranks in the YouTube search result, the higher the traction your content gets in getting ads.

Market and Advertising Demand

As we read in the above points that high RPM is all about how much Google Adsense is getting paid from advertisers for a particular keyword.

It’s important that you analyze and study the demand in the market, what is that keyword for which advertisers are willing to pay huge dollars, and what is that keyword for which the bidding is high within advertisers on YouTube.

Content and Caption

Whatever you upload on YouTube is scanned thoroughly by YouTube’s bots.

Using machine learning algorithms, these bots try to understand what your content is all about and how well it is structured.

Hence it is very important that you use readable and well-structured captions/transcripts for your videos.

Always try to talk and discuss about your main keyword throughout the video, and make the video engaging by adding proper humor and sarcasm.

In short, the video should keyword focused but at the same time, it shouldn’t sound too monotonous to the viewers.

Don’t over-stuff your content with keywords, or else the YouTube algorithm will score your content negatively.

High-Paying Niches

If you are targeting high RPM, then the first and foremost thing to do is choose a high-paying niche.

You can do some research and analysis over the internet on the high-paying and demanding niches or sub-niches.

A few examples are – Entrepreneurship, Personal Finance, Stock Market Investment, Tech Reviews, Digital Marketing, etc.

Low-Paying Niches

It’s not always possible to create content only on high-paying niches, especially if it doesn’t fall under your expertise or area of interest.

Still, those videos do good on the revenue front, if the RPM is less then the number of views should be quite high as the total earning is always the product of RPM and the total number of views.

A few examples of low-paying niches are: vlogging, Prank Videos, Comedy, Gaming, Art, Singing, etc.

How to Find High-Paying Keywords

Keyword choice and RPM are correlated with each other, the more demanding keyword you choose, the higher will be RPM or your earnings.

But how do we get to know which keywords have a high bid rate?

For that, one can use Google Adwords to get the data and stats.

To navigate, go to Google Adwords → Tools & Settings → Planning → Keyword Planner → Discover New Keywords and then enter the keyword you want to search for.

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CTR on YouTube means Click Through Rate, it’s simply the percentage of impressions that turns into views.

Now what are impressions and how does YouTube count impressions?

An impression is basically when someone sees your video either in their YouTube feed or on your channel’s page.

For an impression to be counted as a valid impression, the viewer should see more than 50% of the video’s thumbnail and spend at least more than a second on it.

How to calculate Click Through Rate (CTR)?

(Total number of Clicks / Total number of Impressions) * 100.

For example: If the video has a total number of clicks as 100 and a total number of impressions as 1000, then the CTR will be 10%.

What is a good CTR on Youtube?

Well, there’s no such fixed number that fits all the videos and channels as CTR highly varies depending upon the niche.

If you are making videos for educational, technical or informational niches then having a CTR anywhere between 5% to 10% is a quite good number.

In the case of entertainment, humor, vlogging or comedy niches, having CTR between 12% to 15% is a good number or anything above 10% counts under good CTR.

How much is the Average CTR on YouTube

As per google, 50% of videos and channels on YouTube have a CTR ranging between 2% and 10%.

To narrow down this range further, anything between 2% to 4% is a good Click Through Rate to have on YouTube.

Is a 10% CTR good?

Yes, having a 10% CTR is good to have in fact, more than good.

High CTRs like 10% mean the YouTube video recommendation system is loving your video and pushing it to the viewer’s feed even if they have not subscribed to your channel.

High CTR means people are loving your title or thumbnail and are very likely to click the thumbnail, hence YouTube’s algorithm thinks other people might also like your content and pushes your video for the same from its side.

Incas, the new set of viewers don’t click on your thumbnail like the previous one, YouTube will start reducing the promotion of that video to other people’s feeds.

Is a 20% click-through rate good on YouTube?

It depends actually, it can be good as well as harmful for your video’s potential reach.

Most of the time having CTRs as high as 20% means people are showing interest in opening your video once they find it in their feed or on your channel.

Videos with CTR greater than 15% mean the video has gone almost viral, getting maximum traction and a high number of views.

But sometimes, a higher CTR above 15% can end up hurting your video. Let’s understand this in more depth.

So what happens is, whenever the CTR is high but the Average View Duration (AVD) is low, this means people are very highly opening the video (clicking on the thumbnail) but they drop out from the video after watching it for a few seconds or minutes.

Most of the time, this implies that the creator is using the thumbnail or the video’s title as clickbait to get more impressions and clicks.

And hence, the YouTube algorithm scores this type of video negatively and stops recommending it to the viewer’s feed.

What is bad CTR on YouTube?

Generally, a CTR falling in the range between 0.1% and 2% is considered a bad CTR.

But it doesn’t mean that the content or the video is bad, it’s just that low CTR means the YouTube recommendation system isn’t pushing your video to the viewer’s feed.

Is CTR a Right Metric to Decide the Number of Views?

Definitely not. While a good CTR helps your video to fetch high traction but it doesn’t give any guarantee on the number of views your video will get in the long run.

CTR gives only a picture of how much the YouTube recommendation system is liking your video.

It doesn’t have much information to offer when it comes to knowing how much the viewers are enjoying or finding that particular video helpful.

It’s because CTR is basically determined on the basis of traffic sources like browse features, channel pages, and suggested videos but not on the basis of YouTube search feature.

But if you notice, we tend to watch videos that we find using YouTube search more than the ones we find via YouTube recommendations or suggested videos.

Hence, videos in the former case have a much higher average watch duration (AVD) than the videos in the latter case.

In short, a high CTR necessarily doesn’t mean that the content will gain a high number of views, and a low CTR necessarily doesn’t mean that the content will gain a low number of views as it passes time on YouTube.

Also, it is seen that smaller channels have higher CTR around 3% to 5% because of their narrow and niche audience.

While the bigger channels have relatively lower CTR which is roughly around 1% to 3% as their subscriber base is quite broad and mixed.Loved it?

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Anyone can easily become a YouTuber these days. In fact, there are around 51 million YouTube channels out there.

But a lot of them are struggling to become good YouTubers and make decent earnings from it.

Irrespective of the niche you choose, there will always be hundreds of people trying to compete in the same category along with you.

To become a good YouTuber, you need to stand out from the masses.

But how do we do that?

Let’s discuss those points, one by one.

Setting up a primary goal

Having a very clear understanding of why you want to be a YouTuber is very important.

Before you get your hands dirty and start publishing videos on YouTube, decide what’s your short-term and long-term expectations are from this platform.

Becoming a good YouTuber is something that requires an adequate amount of time and dedication, it’s a long-term commitment.

So knowing beforehand whether your primary goal is to get subscribers?

Or is it to get a certain number of views? Or does it increase your brand or product visibility? Or is it for personal branding? Or is it simply making this a side hustle?

Having an answer to all these points will help you better streamline and track your progress on YouTube as a content creator.

Choose a niche

This is the heart of any YouTube channel out there. It helps your viewers and YouTube search algorithms understand what your channel is all about, and what topics you cover in your videos.

You might struggle to niche down your content creation journey initially, but take time and understand what is your main expertise, what type of content you enjoy creating the most and most importantly what is something that comes very naturally to you.

Based on these, choose the niche for your channel and start creating videos around it.

Know your “Why”?

Now that you have decided a niche, have a clear understanding of why you are making videos on that niche or topic.

What are your offerings to your viewers? Are you adding any value to them through your content?

In short, have a purpose behind the content which you publish on your channel.

Your target audience

Always create only content that fits your target audience’s interests and choices.

To do so, you must know who your target audience is. To find your target audience, ask a few questions like –

1. Who should watch my videos?
2. Why should they watch them?
3. What are their demographics?
4. What time of the day do they enjoy watching most?
5. What values do they get from watching videos of your niche?

Know your competition

You can learn and gain a lot from your competitors. Go through their content and try to understand a few things like.

1. What is working well for them and what is not working fine for them?
2. What are the content/topics they are missing out on?
3. What can be done to stand out from them?

You don’t always have to create videos on new or fresh topics, understand what works for your competitors and tweak them to add your flavor or point of view to it.

Create your brand

Treat your YouTube channel like a brand. People like to associate with content that they think is backed by a trustworthy person or brand.

Presenting your YouTube channel as a brand helps your channel to become more recognizable and creditable.

As per YouTube analysis, people are more likely to subscribe to a channel if they have interacted with it at least 4 times in the past.

Now, how are they gonna remember if it was your channel, every time they watched any of your videos?

The answer is simple, brand awareness

1. Have a suitable and catchy channel name.
2. Have a good memorable logo.
3. Set up a relevant banner image on your channel page.
4. Choose a theme color.
5. Set up social media pages and post there regularly.

Schedule your content

Use a content scheduler to plan and schedule your videos and social media posts.

Planning videos in advance at least 1 month, helps you to save time by not sitting daily at the start of the day and thinking about what you should create a video on.

In short, using a content scheduler helps you to better organize, track and plan your content creation.

Use (call to action) CTAs

Youtube algorithm rewards and promotes content that keeps the viewers engaged on YouTube for a longer time. So always try to increase your viewers’ view time. To do so, you can add a link to your next similar video in the description box below or the “i” button in the top-right corner so that it’s readily available for the viewer when the current video is about to end.

Interact with your viewers

Always try to engage with your viewers by replying to their comments or queries.

Create polls, YouTube posts and live sessions to interact with and better understand your viewers.

The key here is to think of YouTube as a community and your subscribers as a family.

You can also buy targeted country views, if you are having the scarcity of views.

Promote your channel and videos

Along with producing quality content on YouTube, it’s also very important and advisable to promote it.

For that, you can choose many platforms and methods like paid advertising, spreading it within your network (friends, relatives, family and colleagues), social media posts, email lists, etc.

What does collaborating on Youtube mean?

Youtube creators collaborate on youtube to publish a video featuring other creators from the same niche or topic his/her channel is about.

This helps both the creators to expose their content and channel to fresh new potential subscribers.

Also, this helps them to get more views, more reach and credibility for their content.

Collaborating with fellow creators on Youtube helps you to build a good and strong relationship within the creators’ community.

How many subscribers do you need to collab?

Well, there’s no such threshold as the minimum number of subscribers needed to be eligible for a collab on Youtube, but it’s advisable to have at least 500-1000 subscribers on your channel.

The main thing here is to have a good number of videos uploaded on your channel before you approach any creator for a collab, as no one will be willing to do a collab if you are very new or not serious about posting content on your channel.

In short, the number of views and videos on your channel is more important than the number of subscribers when it comes to collaborating with other Youtubers.

How to find Youtubers for collaboration?

You can use websites and apps like Channelcrawler and Collabspace to find Youtubers who create content for similar niche or topics as yours.

On these platforms, you can search Youtubers based on the filters like country, region, number of subscribers, number of views, niche, language, etc.

Also, you can use community forums like FB groups, Instagram, Reddit communities, Youtube meetups and events to find potential collaborators.

Always select creators who have similar niches and topics as yours otherwise it won’t make any sense for your viewers to watch those collab videos which don’t have anything in common with your channel’s main theme or topic.

Your viewers will start bouncing back or unsubscribing from your channel, which is something that you don’t want to experience even in dreams.

Reach out to your potential collaborators

Once you gather the list of potential Youtubers for the collab, it’s time that you start interacting and engaging with their content and work.

Comment and appreciate their work on Youtube and other social media platforms like Instagram and Twitter.

Also, provide constructive feedback like how they can cover the untapped audience, and point them to topics which have great potential for their channel’s growth but they miss out on it often.

This will make them feel that you genuinely care for their growth and thinking here from a long-term professional relationship perspective.

The goal here is to build a friendly and mutual relationship with them even before you start reaching out to them for collaborations via DMs and cold emails so that there will be a good response rate from them.

You can find their email address by visiting their Youtube channel -> About section -> Details -> For business inquiries.

Tell them how this collaboration will benefit them

In case you are reaching out to a bigger Youtuber, you need to pitch to them very clearly what’s in it for them.

Since they have a comparatively greater number of subscribers than you, there’s a high chance that they might reject your collaboration proposal.

You need to do some heavy lifting for them, pitch them 3-5 great and well-researched topics which have good search volume, and provide a brief description of all the topics you mention.

Point out topics that you are an expert on and they haven’t covered on their channel yet, tell them the whole video shoot plan and how you will take care of the scripts, shooting, editing and thumbnail part end to end.

This will make them feel that they don’t have to put much effort from their side as you are handling almost the whole process from ideation to production, hence making it a low-hanging fruit for them.

If your channel is not monetized.

Then buy a monetized channel. So that your collaborators can have faith in you. 

Different ways to collaborate

There are different ways to work on a collaboration shoot. 

Creator A and creator B meet in person and shoot together: They shoot two different videos, and the first video will be published on creator A’s channel and the second video will be published on creator B’s channel. However, both creators appear in the first video as well as the second video.

Creator A and Creator B shoot their part separately: Both creators shoot their part separately and upload the raw recording to the cloud (via Google Drive, Dropbox, etc) and share its link. They merge, edit and add new clips to those shared recordings to produce a single video out of it.

Creator A and Creator B do a video takeover: Creator A makes a video for creator B’s audience without involving B and then it’s published on B’s channel and similarly, B also does it.

Creator A and Creator B collab via online meeting: Both creators get on an online meeting and one of them predominantly discusses 50% of the planned topics and then the second creator predominantly discusses the remaining 50% of the topics.

They split the whole video into two parts and publish the alternate parts on each other’s channels.

Release and Promotion: It’s very important to set up a realistic timeline for the whole process starting from ideation rounds to final production. Make sure you both get sufficient time to edit, review and publish the video.

It’s advisable that both of you publish the videos at the same time so that they would be available to viewers if they wish to watch the second part.

Now that the major task i.e., publishing the collab video is done, make sure that both of you get the maximum of your efforts by sharing and promoting each other’s video on your social media account and email newsletter.