How can I become a good YouTuber?
Anyone can easily become a YouTuber these days. In fact, there are around 51 million YouTube channels out there.
But a lot of them are struggling to become good YouTubers and make decent earnings from it.
Irrespective of the niche you choose, there will always be hundreds of people trying to compete in the same category along with you.
To become a good YouTuber, you need to stand out from the masses.
But how do we do that?
Let’s discuss those points, one by one.
Setting up a primary goal
Having a very clear understanding of why you want to be a YouTuber is very important.
Before you get your hands dirty and start publishing videos on YouTube, decide what’s your short-term and long-term expectations are from this platform.
Becoming a good YouTuber is something that requires an adequate amount of time and dedication, it’s a long-term commitment.
So knowing beforehand whether your primary goal is to get subscribers?
Or is it to get a certain number of views? Or does it increase your brand or product visibility? Or is it for personal branding? Or is it simply making this a side hustle?
Having an answer to all these points will help you better streamline and track your progress on YouTube as a content creator.
Choose a niche
This is the heart of any YouTube channel out there. It helps your viewers and YouTube search algorithms understand what your channel is all about, and what topics you cover in your videos.
You might struggle to niche down your content creation journey initially, but take time and understand what is your main expertise, what type of content you enjoy creating the most and most importantly what is something that comes very naturally to you.
Based on these, choose the niche for your channel and start creating videos around it.
Know your “Why”?
Now that you have decided a niche, have a clear understanding of why you are making videos on that niche or topic.
What are your offerings to your viewers? Are you adding any value to them through your content?
In short, have a purpose behind the content which you publish on your channel.
Your target audience
Always create only content that fits your target audience’s interests and choices.
To do so, you must know who your target audience is. To find your target audience, ask a few questions like –
- Who should watch my videos?
- Why should they watch them?
- What are their demographics?
- What time of the day do they enjoy watching most?
- What values do they get from watching videos of your niche?
Know your competition
You can learn and gain a lot from your competitors. Go through their content and try to understand a few things like.
- What is working well for them and what is not working fine for them?
- What are the content/topics they are missing out on?
- What can be done to stand out from them?
You don’t always have to create videos on new or fresh topics, understand what works for your competitors and tweak them to add your flavor or point of view to it.
Create your brand
Treat your YouTube channel like a brand. People like to associate with content that they think is backed by a trustworthy person or brand.
Presenting your YouTube channel as a brand helps your channel to become more recognizable and creditable.
As per YouTube analysis, people are more likely to subscribe to a channel if they have interacted with it at least 4 times in the past.
Now, how are they gonna remember if it was your channel, every time they watched any of your videos?
The answer is simple, brand awareness
- Have a suitable and catchy channel name.
- Have a good memorable logo.
- Set up a relevant banner image on your channel page.
- Choose a theme color.
- Set up social media pages and post there regularly.
Schedule your content
Use a content scheduler to plan and schedule your videos and social media posts.
Planning videos in advance at least 1 month, helps you to save time by not sitting daily at the start of the day and thinking about what you should create a video on.
In short, using a content scheduler helps you to better organize, track and plan your content creation.
Use (call to action) CTAs
Youtube algorithm rewards and promotes content that keeps the viewers engaged on YouTube for a longer time. So always try to increase your viewers’ view time. To do so, you can add a link to your next similar video in the description box below or the “i” button in the top-right corner so that it’s readily available for the viewer when the current video is about to end.
Interact with your viewers
Always try to engage with your viewers by replying to their comments or queries.
Create polls, YouTube posts and live sessions to interact with and better understand your viewers.
The key here is to think of YouTube as a community and your subscribers as a family.
You can also buy targeted country views, if you are having the scarcity of views.
Promote your channel and videos
Along with producing quality content on YouTube, it’s also very important and advisable to promote it.
For that, you can choose many platforms and methods like paid advertising, spreading it within your network (friends, relatives, family and colleagues), social media posts, email lists, etc.