What is a good CTR on Youtube?
CTR on YouTube means Click Through Rate, it’s simply the percentage of impressions that turns into views.
Now what are impressions and how does YouTube count impressions?
An impression is basically when someone sees your video either in their YouTube feed or on your channel’s page.
For an impression to be counted as a valid impression, the viewer should see more than 50% of the video’s thumbnail and spend at least more than a second on it.
How to calculate Click Through Rate (CTR)?
(Total number of Clicks / Total number of Impressions) * 100.
For example: If the video has a total number of clicks as 100 and a total number of impressions as 1000, then the CTR will be 10%.
What is a good CTR on Youtube?
Well, there’s no such fixed number that fits all the videos and channels as CTR highly varies depending upon the niche.
If you are making videos for educational, technical or informational niches then having a CTR anywhere between 5% to 10% is a quite good number.
In the case of entertainment, humor, vlogging or comedy niches, having CTR between 12% to 15% is a good number or anything above 10% counts under good CTR.
How much is the Average CTR on YouTube
As per google, 50% of videos and channels on YouTube have a CTR ranging between 2% and 10%.
To narrow down this range further, anything between 2% to 4% is a good Click Through Rate to have on YouTube.
Is a 10% CTR good?
Yes, having a 10% CTR is good to have in fact, more than good.
High CTRs like 10% mean the YouTube video recommendation system is loving your video and pushing it to the viewer’s feed even if they have not subscribed to your channel.
High CTR means people are loving your title or thumbnail and are very likely to click the thumbnail, hence YouTube’s algorithm thinks other people might also like your content and pushes your video for the same from its side.
Incas, the new set of viewers don’t click on your thumbnail like the previous one, YouTube will start reducing the promotion of that video to other people’s feeds.
Is a 20% click-through rate good on YouTube?
It depends actually, it can be good as well as harmful for your video’s potential reach.
Most of the time having CTRs as high as 20% means people are showing interest in opening your video once they find it in their feed or on your channel.
Videos with CTR greater than 15% mean the video has gone almost viral, getting maximum traction and a high number of views.
But sometimes, a higher CTR above 15% can end up hurting your video. Let’s understand this in more depth.
So what happens is, whenever the CTR is high but the Average View Duration (AVD) is low, this means people are very highly opening the video (clicking on the thumbnail) but they drop out from the video after watching it for a few seconds or minutes.
Most of the time, this implies that the creator is using the thumbnail or the video’s title as clickbait to get more impressions and clicks.
And hence, the YouTube algorithm scores this type of video negatively and stops recommending it to the viewer’s feed.
What is bad CTR on YouTube?
Generally, a CTR falling in the range between 0.1% and 2% is considered a bad CTR.
But it doesn’t mean that the content or the video is bad, it’s just that low CTR means the YouTube recommendation system isn’t pushing your video to the viewer’s feed.
Is CTR a Right Metric to Decide the Number of Views?
Definitely not. While a good CTR helps your video to fetch high traction but it doesn’t give any guarantee on the number of views your video will get in the long run.
CTR gives only a picture of how much the YouTube recommendation system is liking your video.
It doesn’t have much information to offer when it comes to knowing how much the viewers are enjoying or finding that particular video helpful.
It’s because CTR is basically determined on the basis of traffic sources like browse features, channel pages, and suggested videos but not on the basis of YouTube search feature.
But if you notice, we tend to watch videos that we find using YouTube search more than the ones we find via YouTube recommendations or suggested videos.
Hence, videos in the former case have a much higher average watch duration (AVD) than the videos in the latter case.
In short, a high CTR necessarily doesn’t mean that the content will gain a high number of views, and a low CTR necessarily doesn’t mean that the content will gain a low number of views as it passes time on YouTube.
Also, it is seen that smaller channels have higher CTR around 3% to 5% because of their narrow and niche audience.
While the bigger channels have relatively lower CTR which is roughly around 1% to 3% as their subscriber base is quite broad and mixed.Loved it?
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