What is RPM in YouTube videos?
YouTube RPM means Revenue Per Mille, a measure of how much YouTubers earn on average per 1000 views on their videos.
Another revenue measurement metric is CPM, which means Cost Per Mille.
CPM is how much revenue is generated from ads on your video, and how much your channel charges on average per monetized 1000 views.
It’s the total amount before YouTube takes its cut (which is 45% of the total revenue generated from ads), mainly its advertiser-focused metric.
Whereas RPM is How much your channel makes per monetized 1000 views. It’s the actual amount after YouTube takes its cut, mainly its creator-focused metric.
What is the average RPM?
While the average RPM differs from niche to niche, it can be somewhere between $3.30 and $4.40.
Average RPM depends on many factors which will be discussed later in this article.
What should be the RPM on YouTube?
Based on the traffic’s geography and your channel’s niche, it’s good if your RPM falls in the range of $1-$5.
But that said, there are tons of channels whose RPM is less than a dollar and is in cents like $0.5, $0.6, $0.9, etc.
And there are some channels whose RPM is as high as $10 based on the niche they are operating in.
What determines RPM?
It depends on a few factors like –
Title of the Video
The keyword and the topic you choose to create your video matter a lot when it comes to getting high amount ads through Google AdSense on your videos.
Generally, advertisers tend to bid at high rates when it comes to high-demand keywords while they set their marketing campaign on YouTube.
For example- keywords like personal finance and trading have a very high bid rate, which in return yields greater revenue to YouTube via ads and hence you also get 55% of it.
So higher the demand for a keyword in the market, the higher will be the ad revenue generated from such keyword-focused videos.
Nowadays almost all serious YouTubers focus on writing a YouTube SEO-optimized description below their videos. Having a precise and relevant description for your videos helps Google and YouTube’s algorithm to better understand your content. Based on the meta-data like keywords and tags provided by you in the description, YouTube’s web crawlers (search bots) rank the videos by considering their relevance and content quality. The higher your video ranks in the YouTube search result, the higher the traction your content gets in getting ads.
Market and Advertising Demand
As we read in the above points that high RPM is all about how much Google Adsense is getting paid from advertisers for a particular keyword.
It’s important that you analyze and study the demand in the market, what is that keyword for which advertisers are willing to pay huge dollars, and what is that keyword for which the bidding is high within advertisers on YouTube.
Content and Caption
Whatever you upload on YouTube is scanned thoroughly by YouTube’s bots.
Using machine learning algorithms, these bots try to understand what your content is all about and how well it is structured.
Hence it is very important that you use readable and well-structured captions/transcripts for your videos.
Always try to talk and discuss about your main keyword throughout the video, and make the video engaging by adding proper humor and sarcasm.
In short, the video should keyword focused but at the same time, it shouldn’t sound too monotonous to the viewers.
Don’t over-stuff your content with keywords, or else the YouTube algorithm will score your content negatively.
If you are targeting high RPM, then the first and foremost thing to do is choose a high-paying niche.
You can do some research and analysis over the internet on the high-paying and demanding niches or sub-niches.
A few examples are – Entrepreneurship, Personal Finance, Stock Market Investment, Tech Reviews, Digital Marketing, etc.
It’s not always possible to create content only on high-paying niches, especially if it doesn’t fall under your expertise or area of interest.
Still, those videos do good on the revenue front, if the RPM is less then the number of views should be quite high as the total earning is always the product of RPM and the total number of views.
A few examples of low-paying niches are: vlogging, Prank Videos, Comedy, Gaming, Art, Singing, etc.
How to Find High-Paying Keywords
Keyword choice and RPM are correlated with each other, the more demanding keyword you choose, the higher will be RPM or your earnings.
But how do we get to know which keywords have a high bid rate?
For that, one can use Google Adwords to get the data and stats.
To navigate, go to Google Adwords → Tools & Settings → Planning → Keyword Planner → Discover New Keywords and then enter the keyword you want to search for.
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