What’s the numbers of subscribers needed?
There’s no such fixed threshold number of subscribers when it comes to getting brands that sponsor your YouTube video.
More than the number of subscribers, brands care about major factors like your audience type and their demographics, how niche the content you publish on your channel is, what’s your viewers’ average budget, what’s your viewers’ area of interest, what type of help or knowledge viewers seek from your videos, etc.
Although it’s good to have at least 10k-25k subscribers before you start reaching out to brands for sponsorships.
But that doesn’t mean we will not get any sponsors if you have a subscriber base of around 1k, you can still start with small brands provided that your 1k subscribers are loyal and dedicated ones.
The second factor is the number of average views your channel gets per video.
It’s become relatively easy to get sponsors once your channel is YouTube verified which happens only once you have 100k subscribers.
In short, it all boils down to no. of quality views and engagement your videos receive on YouTube.
Because those will be the only people who will take interest in the product or brand you promote.
If you are struggling with less number of subscribers. Here is your solution.
How Much do YouTubers Get Paid for Sponsored Videos?
Based on the factors like brand value, channel size and viewers’ persona, different YouTubers are paid differently for sponsored videos.
To give you a rough idea of the pay size, it can be as low as $500 to as high as $10,000 per video.
Another method to determine a price is Cost Per View (CPV).
This could be anything in the range of $0.01 to $0.50. This CPV would be then multiplied by the average number of views your video generates.
YouTube Partner Program (YPP)
You can earn via the partner program which is the primary method to generate revenue from your channel.
YouTube will pay you a part of the revenue generated via ads on your videos.
But to become eligible for this partner program, you must meet certain criteria like having more than 1,000 subscribers and having more than 4,000 valid public watch hours in the past 12 months.
How do brands decide the sponsorship amount
When deciding on how much to pay to influencers or creators for promoting their products, brands keep these few metrics in mind.
Number of Subscribers
This is the predominant factor that brands care about in deciding the sponsorship amount.
The reason is quite self-explanatory, the more subscribers, the more view count which eventually will fetch greater reach to the sponsored content (brand’s product).
Also, the subscribers quite appreciate and trust their favorite YouTuber’s voice and suggestions.
It’s very likely that they will check out the mentioned brand’s website, products and services.
And if the brand has a good landing page and conversion setup, this quality traffic from YouTube will drive an increase in your sales number.
While the number of subscribers grabs the maximum attention of sponsors in deciding the sponsorship amount, it doesn’t give the full picture of the reach brands can get by partnering with you.
It’s the number of average views which gives a better understanding of the reach a creator has on YouTube.
Greater reach helps the brand to have a more share of voice in the market for the product they are competing for.
Traffic Source Type
This helps sponsors to know from what sources the creator’s traffic on YouTube comes.
The more organic traffic, the more good quality potential buyers or customers.
Hence brands want to know how much traffic is coming from sources like YouTube search, Suggested videos, External, viewer’s feed and other sources like shorts.
Video engagement rate
Sponsors care for this metric because they very well know that the best metric, to decide how much viewers trust and like the creator is the engagement rate.
How likely are people to like, share and comment on their videos?
The more viewers engage with their content, the more will be chances of them checking out or trying the brand’s products.
Don’t always rush for sponsorships
While it is true that brand sponsorships are like a nitro boost to your revenue generation from YouTube content creation.
But keep in mind that you don’t end up becoming too salesly in front of your loyal and e-family like followers on YouTube. You might end up losing your subscriber base and decreasing your retention rate as people will start dropping in between the video once you start pitching about the sponsored product.
Also, make sure you work with only those brands and products which align with your niche and audience area of interest. It should be always a win-win scenario where you are able to promote and earn a freaking amount of money and at the same time educate your audience on new products and technologies which will make their life more easy and simplified.