YouTube and Twitch are both really big names when it comes to media sharing platforms.

Even though they both work in completely different ways, where YouTube is a video sharing site where you upload videos to a channel, Twitch is almost entirely focused on live, 1-to-1 interaction streams, they are considered solid competitors, and a lot of times, people are confused as to which platform will be better for them.

One rule of thumb would be to check what others are doing, picking the same genre as your content, research around both the platforms and see which one is getting more engagement for your style of content because after all, the one major deciding factor for how much revenue you get off of any of them, is audience engagement.

Do you find it easier to earn revenue on Twitch or YouTube?

Before we begin with a deep dive as to which one is better, we first need to understand how earning revenue works on both Twitch and YouTube. 

Starting off with Twitch, twitch is primarily centered around live streams and thus its revenue system is streamlined for live streams.

The first and the most basic way to earn while live streaming is donations.

Donations, whether to highlight a message or do something else are a great way to encourage people to donate. All the donations you receive will be credited to you with a small cut that your donation provider might take as fees.

And then, you can run ads on your stream, which also generates revenue. Lastly, there’s the option to subscribe to a channel that generally has three Tiers- 

Tier 1 Subscription: $5

Tier 2 Subscription: $10

Tier 3 Subscription: $25

The streamer can set different perks for different tiers like chat badges, exclusive emotes and more.

A thing to note here is twitch charges 50% on subscriptions, which means for every $5 subscription, you receive $2.5.

Now for YouTube, we have covered how YouTube revenue generation works previously a lot, but we’re going to go over it once more in short.

YouTube has a ton of different ways to earn revenue, starting off with ads, which is as simple as “YouTube runs ads on your video, and you get money for it” which comes to around $3-5 per 1000 video views.

Then, there’s a join button that YouTube recently introduced which is similar to Twitch’s paid subscription where you pay to be subscribed to a channel and you get exclusive perks in return for it.

Not just that, YouTube too supports live streaming and has its own donation system called SuperChat.

But, on both Twitch and YouTube, you can’t just start earning as soon as you create a channel.

YouTube has monetization criteria that need to be met first before the channel can be monetized, that is, 1000 subscribers and 4000 watch hours in the last 365 days.

On the other hand, Twitch has an affiliate program which you need to be eligible for in order to start earning on twitch, that is,

At least 500 total minutes broadcast in the last 30 days

At least 7 unique broadcast days in the last 30 days

An average of 3 concurrent viewers or more over the last 30 days

At least 50 Followers

Now even though twitch’s criteria isn’t as difficult to meet as YouTube’s, earning on YouTube is a lot easier compared to Twitch.

This is all because of the fact that you can only earn while you are streaming live on twitch, which makes streaming consistently very important if you’re looking to earn well with Twitch.

One more thing is, while you stream, because of timezones, people from different regions can’t be present on your stream.

While on YouTube, and uploaded video continues to earn indefinitely as long as it continues getting views, and even though you need to be consistent with uploads on YouTube too, it’s far easier and more manageable than streaming on Twitch and then, you can always live stream on YouTube too.

But a lot of people fail to meet the criteria to even monetize their channel in the first place. But don’t worry, we got that covered! Buy a monetized YouTube channel or, if you already have a channel, Buy 4000 watch hours and 1000 subscribers.

Do Twitch Streamers earn more than YouTubers?

A lot of people ask us this question, and honestly, there’s no exact answer to this question.

Because both YouTubers and Twitch streamers keep their incomes a secret, it’s hard to put a finger on who earns more.

What we are definitely sure about, is that no matter which platform you choose, at the end of the day, it all comes down to your audience engagement.

The more viewers you get, the more you earn regardless of which platform you are on.

And that’s it for today folks, Stay tuned for more power-packed content.

Twitch and YouTube are the two giants of video-sharing platforms. Different in the ways they operate, but one can use both of them in order to maximize their earnings, which is through editing their Twitch live stream and uploading the highlights on YouTube as a video. 

But because these two are considered competitors, there are a few questions people have when they think about uploading Twitch stream highlights on YouTube:

Can I post my Twitch streams on YouTube?

Absolutely, there is no restriction as to what and how long of a video you can upload on YouTube, as long as it meets the YouTube community guidelines. So you can definitely upload your Twitch live streams on YouTube.

and second,

Is it legal to make highlights of a Twitch stream and upload it on YouTube?

YES, it is 100% legal to make highlights of a Twitch stream and upload it on YouTube.

There are no legal restrictions on either platform that prevent exchanging content between them.

And, it is highly encouraged that one does so in order to maximize their earnings as a content creator. So, make highlights to your heart’s content.

Now that those doubts are out of the way, let us come back to what we were talking about, which is “How exactly DO you download twitch streams and create highlights to upload on YouTube?”

Firstly, you need to make sure that your live streams are archived. Twitch stores streams which are called VODs (Video on Demand) for up to 40 days. If you don’t have it enabled, follow these steps:

• Open Twitch and log in

• Go to your “Creator Dashboard”

• Click on the arrow in the upper left corner of your screen

• Select “Settings” from the drop-down menu

• Navigate to “Channels and Videos”, then to “Channel Settings”

• Tick the checkbox that says “Automatically archive my broadcasts”

• Now that you have saved your streams as VODs, you can download VODs by

• Click on the same arrow in the upper left corner of your screen

• Select “Content” and then “Video producer” from the dropdown menu

• Click “All videos” to open a dropdown menu and select “Past Broadcasts.”

• Find the video you want to save, click the three dots in front of it to open a dropdown menu, and click Download.

Your VOD should start downloading.

There’s another way if you don’t wish to edit your videos yourself or if you have an editor, you can appoint someone as an editor on your Twitch channel. As the editor, they too can access your Twitch channel’s dashboard and follow the above steps to download VODs.

To appoint someone as your editor,

The same arrow in the upper left corner of your screen makes an entrance again!

• Select “Community” and then “Roles manager” from the dropdown menu

• Click on “Add New”, type the username of the person you want to appoint as the editor

• Click on “Add Role” and select “Editor” to appoint them as your editor

• Click Save

Note that all these options can be accessed through a PC and are not available through the Twitch mobile app.

And if all this is too tough for you, or you want to download someone else’s VOD and you’re not appointed as their editor, you can use an app called “Twitch Leecher”.

Twitch Leecher is a free open source program that can be downloaded here. One can simply copy the link to any VOD on twitch, and paste it in Twitch Leecher which will start downloading it.

One more thing to note here is that even though downloading and uploading your streams to YouTube is 100% legal and encouraged, downloading others’ VODs is immoral and can lead to legal consequences.

So now you have successfully downloaded, edited and uploaded your twitch streams to your YouTube channel and now you can start earning, right? Right?

Wrong! You can’t just straight-up start earning on YouTube. YouTube has monetization criteria that need to be met in order to start earning money off of YouTube.

The criteria is 1000 subscribers, and 4000 hours of watch time in the past 365 days.

Now, we know that the criteria seem daunting, especially to small streamers, but don’t worry, we’ve got you covered.

Skip the wait and buy a Monetized YouTube channel and start earning immediately or if you already have a channel, buy 1000 subscribers and 4000 watch time hours.

That’s all for today folks. Stay tuned for more power-packed content.

Steaming is fun and even more fun when you get paid for it. Although it is not as easy as we think. In the year 2022, numerous people are trying their hands on this amazing career.

To stand out, one needs to put in consistent hard work and quality content. When you hear stories like, “Twitch streamer Ninja grossed around $1 million in a few hours as a part of EA Apex Legends launch”, might tempt you to make money on Twitch.

With this temperament, it’s got to be possible for you to earn a few bucks from your stream, right?

So if you have a question like:

Can you make money from Twitch?

The answer is Heck Yes! There are many ways you can earn money on Twitch. If you are persistent in creating content on twitch, then you will be able to make money flawlessly.

Now here’s a prominent question: How to earn on twitch? What are the methods and ways?

If you have similar questions, then you are in the right place. Today we are going to learn how to earn money on Twitch!

There are two spectrums of earning on Twitch: one is earning by becoming an affiliate or partner and the other is earning without being an affiliate or partner. 

How do beginners make money on Twitch?

If you are starting today, then it will take time to become an affiliate or partner. Despite that, you can earn streaming on Twitch. Here’s how:

Donations

Most twitch users like to support their favorite streamers by donating money (or tips). And although you can’t accept twitch bits until you become an Affiliate or a Partner, you can accept donations through third-party services like PayPal. 

Affiliate Marketing

Another great way of earning without becoming a partner is to share affiliate links (not to be confused with becoming an affiliate or partner).

Affiliate marketing is the process of promoting offers online and receiving a share of profit on every sale.

Sounds pretty good, right?

Amazon affiliate links are probably one of the common ways that steamers make money with affiliate marketing. 

Now let’s talk about how to make money when you become an affiliate or a partner.

How to become a Twitch Affiliate?

To become a Twitch affiliate, you need to meet specific criteria — you must have:

• At least 50 followers
• Broadcasted a total of 500 minutes over the last 30 days
• Broadcasted on at least 7 unique days
• An average of 3 or more concurrent viewers.

When you become an affiliate, you unlock three additional forms of monetization:

1. Subscriptions
2. Twitch bits
3. Game sales

Let’s discover more about them.

Subscriptions

Twitch allows viewers to subscribe to their favorite streamers and access exclusive perks for a monthly fee. 

Typically, subscription perks include exclusive chat rooms, subscriber-only streams, unique emoticons, and merchandise discounts.

There are three subscription tiers available: $4.99, $9.99, and $24.99 per month.

The best part is you being a Twitch affiliate will earn 50% of the month’s earnings (with the other half going to Twitch). As a result, subscriptions are often streamers’ most significant and steady form of income.

Twitch Bits

Once you become a Twitch affiliate, you will be able to accept donations directly through the platform in the form of Twitch Bits. Viewers can purchase bits or earn them by watching ads or filling out surveys. Bits come in different sizes and colors. 

Twitch Affiliates receive $0.01 for every bit given to them. This might not sound like a lot, but every drop matters. 

Game sales

As a Twitch Affiliate, you can earn money from selling games on your channel.

All you need to do is to stream yourself playing an available game in the Twitch store. Then, your profile will automatically display a “Buy now” button that allows viewers to purchase the game. 

Twitch affiliates receive 5% of the game sales purchased through their channel–so make sure to promote games you love! 

After we know the different streams of income, you might think

Is streaming on Twitch worth it?

Many people are dropping their 9 to 5 jobs just to pursue their dreams on Twitch. And the platform is pretty capable of fulfilling many dreams out there.

If you love playing games, and you can stream them without a sweat, then Twitch is totally worth it.

But don’t drift yourself in the field if you are only there for the money, because this pursuit requires a lot of hard work and dedication that cannot be done without passion. If you have the passion, then you are ready to reach cloud nine.

If you loved reading this blog, you can have a look at our valuable content here: https://www.eazysmm.com/blog/

That’s all for today. Stay tuned for more power-packed content.

You can’t talk about live streaming without mentioning Twitch.

There are several other platforms like YouTube, Facebook, and Mixer. But Twitch holds the number 1 spot in the niche. Twitch is an integral part of the Live Streaming ecosystem.

Twitch was started as a Gaming-first platform, but in recent years the platform amassed live streamers from every genre. Now it would be unfair to name twitch as a gaming-only platform.

Even if you are not a gaming streamer, you should still know how Twitch works if you want to get into the world of live online broadcasting.

During the hard times of the epidemic in 2020, Twitch’s market share of hours watched was 67 percent. Other platforms follow far behind, with YouTube at 22 percent and Facebook at 11 percent. Now we know whom we are dealing with.

If you want to kick start your live streaming career, but don’t know how to? Then you are in the right place. 

Let’s get a brush-up idea on how to start live streaming on Twitch.

Creating a Twitch account

Twitch’s best features are only accessible to its registered members. For instance, if you want to comment on a live stream, or subscribe to the creator, you need to make an account on the platform. So a twitch account is a must.

Software

When live streaming on Twitch from a desktop computer. You need a software encoder to manage your stream. In short, this software is a must for your live stream. There are various software encoders such as OBS Studio, Streamlabs OBS, XSplit, etc.

OBS Studio is pretty good for beginners. 

Hardware

You don’t need to stress much about hardware. It doesn’t have to be the ‘latest generation.’ A decent CPU with an HD DSLR will suffice the purpose.

You don’t have to buy the newest model of the DSLR as the platform isn’t on the leading edge of video quality – it doesn’t support 4K streaming as YouTube does – so you could perhaps get away with lower-quality gear. 

A computer/console/smartphone

The central part of the hardware system is the computer, the console, or the smartphone, completely depending on what you prefer. 

These devices provide easy entry into the world of streaming because you don’t need to think too much about the software and additional hardware. However, desktop computers are the most popular choice for streaming.

A Microphone

Microphones are always a good investment for streamers because the audio quality of your stream is the priority. You want people to hear you clearly and understand what you say. So a good quality microphone is a must.

NOTE: For gaming, a low-end PC is avoidable. As gaming and streaming both consume the CPU to a higher extent. It is recommended to at least have a medium-end PC for gaming streams.

As you gain experience, you’ll start figuring out which additional gear you need and which serves only to burn a hole in your wallet. 

This was the basic guide on how to kick start your Twitch career from scratch.

Twitch vs YouTube (in revenue)

The determining factor of revenue is directly relative to the size of the content creator.

While both the platforms have a Partner Program. Twitch Partners can make a significant amount of money via subscriptions, bits, and direct donations, making it the best revenue for larger streamers.

For streamers, without an established audience, most find it faster to start making money on YouTube. For small, active Twitch takes a 50% cut of sub revenue while YouTube only takes a 30%. 

YouTube Gaming is relatively new and doesn’t have the same community or events that Twitch hosts. 

Networking with similar content creators is a great way to grow your brand and viewership through collaborations and is an area Twitch is superior to both YouTube and Facebook gaming. 

Is Twitch more worth it than YouTube? (Verdict) 

Currently, YouTube has situated itself as a platform that will probably succeed in the next 2-to 3 years.

For new content creators, looking for the right platform to create an audience, streaming on Twitch while uploading videos to YouTube is the best choice.

YouTube has all the necessary tools to give new streamers the ability to grow. Both platforms have their pros and cons. You can even stream on both platforms if you don’t want to miss out. 

Thank you for reading till the end. You can find more valuable blogs here: https://www.eazysmm.com/blog/

In the era of short vertical videos, Facebook is also not far behind in the niche.

Joining the family of TikTok, Instagram reels, and YouTube shorts, Facebook introduced its own short video sibling ‘Facebook Reels.’

The format of short vertical videos is overtaking the internet. Everyone is either busy watching them or struggling for hours to make one.

Netizens are stuck to TikTok and Instagram reels like bees to a hive. With the same prospects, Facebook has entered the feel with its version. 

Facebook advertises reels as “fun short videos consisting of music, audio, AR effects, text overlays, and more” that users can create on the Facebook app via their phones. 

How to watch Facebook reels?

Facebook reels can be watched in the News Feed Section of the app. You can even watch in the dedicated section for the reels. 

According to Facebook, people can discover reels based on their interests and their following. For instance, you have followed many pages of makeup tutorials, then the algorithm of reels will also react according to them.

How to create Facebook reels?

To be considered for Facebook, Reels must be 30 seconds or less, should be uploaded through the reels option on Facebook, and follow Facebook’s community guidelines.

According to Facebook:

Reels can be recorded in a series of clips (one at a time) or all at once using video uploads from your phone’s photo gallery or by uploading new video during the creation process. To create a Facebook Reel, follow these steps:

1. Tap Create from the reels section on feed or tap the camera icon in the top right corner when viewing a reel.
2. Add Video to your reel

• Tap the record button to add a new video.

• Tap the photo icon in the lower-left corner to add video clips to your reel.

3. Add audio, text, effects, captions, or a timer to your reel by tapping the icons on the right side of your screen. Tap Next when you’re finished. 

4. Write a description for your reel, also known as a caption.

5. Choose an audience for your reel.

Note: Reels are public by default and reels from business or creator pages can only post publicly.

6, Tap Share Reel to publish your reel.

You can learn more about the reels here: Facebook reels.

Benefits of creating Facebook reels:

People are creating Facebook reels for entertainment, but if you are a creator, then you might ripe some pleasant benefits from the reels. Here are a few benefits of using Facebook reels:

Reaching new audiences

People have different approaches and audiences with distinct social media handles. Making Facebook reels will give your content more exposure and visibility to a wider audience. 

When you upload your Facebook reel, then the reel is shown to people in their newsfeed, which allows you to gain new proponents.

Standing out

In the hype of short video clips, everyone is binging on TikTok and Instagram. By making Facebook reels, you will stand out. If you create quality content for the platform, then a positive impact will be seen in your content growth. 

Even making Facebook Reels is a fun activity on its own. You will encourage others to join the fun by creating their reel with a simple challenge, a cultural moment, or a relatable everyday motion of life. 

Standing out is the key in 2022.

If you are a content creator on Facebook, then you should check these amazing services to skyrocket your growth: Click here

Can you monetize Facebook reels?

If you think a reward like “wider audience” is not enough for you to make reels on Facebook, then I guess the money factor might change your impression.

Facebook is offering a Feature called ‘Reels Play’. A feature that allows you to earn money for the reels you share.

Reels Play on Facebook will pay a bonus to eligible Facebook creators whose reels get at least 1000 views over 30 days on Facebook. 

Note: Currently this is an invite-only programme and must meet Facebook Content Monetisation policies and the content must be owned by the creator in order to count towards the bonus.

The Reels Play on Facebook bonus programme is currently invite-only. Creators who are invited will be notified in the Facebook app and Creator Studio.

TikTok’s craze is spreading like a fire. The app was famous in Gen Z, but now not even millennials are hesitating to use the app.

The app is used for two reasons: 1) When boredom overtakes you and you want to kill time, 2) When you are creating content and posting for the people who want to kill the time.

The content creators are restless and they are not settling for less. If you are also thinking about kick-starting your TikTok journey, but you’re not sure what type of content you should post. Then you are in the right place. We have extracted a list of different types of content on TikTok that works the best.

Let’s start the list with

DIY videos

DIY stands for Do it Yourself. DIYs are the videos in which the creator is giving a tutorial for making something with your own hands.

The videos can be of installing an RGB light to your room, origami, building IKEA furniture, growing plants, or anything.

There are some interesting DIYs as well, such as charging a phone from your car, playing Forza in your tesla, etc.

Many DIY TikTok accounts have millions of views and followers. So, DIY is a type you should grind on. 

Podcasts

Yes, you must be wondering how can you upload a podcast when TikTok only allows you to post for 60 seconds? 

Famous YouTubers like Logan Paul post their Podcast’s best clips on TikTok. Logan Paul’s podcast “IMPAULSIVE” features top-notch public figures and their interesting stories with the Logan Paul team.

The podcast is not less than an hour in duration, but the best clips of the session are uploaded on TikTok by the creator.

You can upload the best clips of your Podcast and drop the link to your channel in the caption. Podcast meta is one of the best ways to add value to the internet. 

YouTube highlights

If you have a YouTube channel, and you make content for YouTube. Then highlights from your live streams, videos, YouTube shorts demonstrate pretty excellent results.

Live streamers like Nosyy, Ethos, gained innumerable followers on TikTok just because of YouTube clips that went viral.

Why should we not do too many promotions?

Once you attain a good number of followers on TikTok, business owners contact you for paid promotions.

Even if you didn’t receive any collaboration invites, you can find them on various websites. But a few things should be kept in mind while doing sponsorships, such as

Don’t overdo it.

If you post too many paid sponsorships or try to sell on every post, your audience will lose interest in your content.

Spamming sponsorships serve no good. This will make you lose followers.

Even if you try to think as a follower, we also don’t like too many sponsored posts from our favorite TikToker. Try to post twice or thrice a week, not more than that!

Legit Brands.

Always promote brands that are legit. First, check the legitimacy before putting it out on your account.

You cannot sell or promote any product that is fake or poor in quality. This will degrade your account’s reputation. You can go for new startups as well, but always double-check the service before promoting it to your followers.

NOTE: You can only make sponsorships with a good amount of followers. If you are struggling with followers? Then we have got you covered. Check this out: Click here

The Power of TikTok trends

Every day there is a new type of trend coming to TikTok that is either making the internet crazy or remains unnoticed. But if you manage to give birth to a trend that goes viral, then you may witness some celebrity-like fame! Here are a few trends that are going viral in 2022:

Trend: Major Bag Alert

Major Bag Alert! This trend is perfect to celebrate your wins with the catchy tune made by DJ Khaled. Try filming and lip-synching to this one 2x speed – The outcome is super!

Trend: Whistle and Disappear

This sweet trend is all about disappearing from a certain situation or conversation. Even if you are not on TikTok, this trend is topping the charts in Instagram reels.

The abrupt music cut mixed with playful whistle makes for a funny and dramatic video fit for any niche.

Trend: I Gotta Put me First

Claiming the last slice of pizza? Or declining a Facetime call? This is the perfect trend to bring some humor to the table and get creative. 

Trend: Suspicious

The dramatic sound is the perfect opportunity to get in front of the camera and spell out your suspicions via text overlay.

Bonus points if you can dart your eyes to the beat.

If you still have second thoughts about the power of trends, you can hop on TikTok and watch people getting famous for these trends in no time.

That’s all for today. Stay tuned for more power-packed content!

The year 2022 is for the zeal. Everyone is putting effort into their niches.

There are hot topics trending on the net like NFTs, blockchains, Cryptocurrencies, and new ways to generate passive income.

There is one more passive income stream that is still underrated, “YouTube Channel.” A YouTube channel, and passive income? I know, most of us would be thinking about how a YouTube channel can generate passive income? But presently there are two types of content creators, one who is making content out of passion and love, the other who is making content just to extract revenue.

But for both, scripts are needed. Now here arises a question…

What is a YouTube Script?

A YouTube script helps to reduce the unnecessary wordings in your content and saves you a lot of time in creating content.

If you don’t have a script, then you will think, do retakes, use words like “umm, hmm, ahh” as while recording you try to find the best words, gesticulation, pitch, and tone of your voice. 

That means having a killer script is important even for your short videos. 

If you are losing views, comments, likes, and shares then, your absence of a script might be the reason.

Who is using scripts?

Not only YouTubers, but even TikTok content creators are also using scripts to make their content outstanding and flawless.

If you will go to freelancing platforms, plenty of jobs are posted for screenwriters.

If you are also looking for scripts that will make your content reach cloud nine, then here’s a professional scriptwriter whom you can contact: https://www.upwork.com/freelancers/~0189198c26e1dd36dc

But what if we don’t have a budget to hire a professional?

Here are some tips and tricks used by professional Youtubers to write a script… 

Tips to write a professional script:

After hours of research, we have found a few algorithm boosting tips that YouTubers implement while writing scripts-

• Hook

The first 15 seconds of the video is known as Hook. Have you noticed that sometimes the beginning of the videos is so tempting that you end up watching a 14-minute video without getting bored? This is what a hook is all about.

YouTubers make a compelling hook that sticks to their audience till the end. No matter how long the video is, if your hook is interesting enough to hook your audience for the first 15 seconds then you have completed a milestone.

• Hilarious plot

Not all YouTubers are comedians, but they still make their content funny as possible. Nowadays even if YouTubers are not funny personalities but with the help of some memes, inside jokes, funny puns they are successful in making their audience enjoy watching their videos. 

Abstain from information overload, which may bore your audience.

• Proper research

YouTubers present their content in front of millions of people in which there are so learned people and not so learned people. They cannot put incomplete or incorrect facts in front of everyone. They research and refine a lot before putting out the content. So always research your content well before putting it out. 

We have written a complete guide about YouTube scripts, you can check it out here.

Scripts have made YouTuber’s life easy and organized. If you are still on the meta of unscripted videos. You need to step up your game to glimpse remarkable results.

That’s all for today. Stay tuned for more power-packed content.

YouTube shorts is YouTube’s take on the short, 30s – 1m video sharing concept first used by Vine and then popularized by TikTok.

This concept became so popular that almost every social media from Instagram, calling it Instagram Reels to YouTube shorts, people don’t seem to get enough of this short, bite sized content that can be enjoyed anytime, anywhere.

And unlike traditional YouTube videos that are anywhere between 2 minutes to an hour long, Shorts is a great way to enjoy content while also being on a time crunch.

We all know that YouTube channels can be monetized and there’s a minimum requirement that you need to meet before you can start earning through advertisements on your YouTube videos.

BTW if you’re looking to monetize your channel, you can Buy genuine, high retention viewers and subscribers.

This raises a question-

Can you get paid doing YouTube shorts?

Short answer is YES!

You can earn money from creating YouTube shorts and even if your channel does not have normal YouTube videos and all your channel posts are shorts, you can still earn money off of doing YouTube Shorts.

This is all possible because of the YouTube Shorts fund which is very similar to TikTok Creator’s fund.

YouTube Shorts Fund

In its essence, YouTube shorts fund works in a very similar fashion to TikTok Creator fund where YouTube has allocated $100M to be distributed over the course of 2021-2022 and each month, YouTube will reach out to YouTube shorts creators and reward them with income which could range anywhere between $10-$1000.

But this leads us to another question-

Can you monetize YouTube shorts without the 1000 subscribers?

And the answer is YES! Unlike normal YouTube videos which require at least 1000 subscribers and 4000 watch hours in order to monetize your channel, YouTube shorts have no such criteria and you can start earning right away.

The only major defining criteria that will determine if you’ll get paid and how much you’ll get paid is the viewership and the engagement on your Short videos.

For now though, only creators from 10 countries are eligible to receive YouTube Shorts Funds payment: US, UK, Brazil, India, Indonesia, Japan, Mexico, Nigeria, Russia and South Africa but YouTube says that they plan to extend/expand the eligibility to other countries soon.

“YouTube has evolved from being just a place where people upload and share videos,” Robert Kyncl, YouTube’s chief business officer, wrote in a blog post. “It’s now a destination where creators can find new audiences, connect with fans in different ways and build growing businesses.”

“To qualify for payouts from the Shorts Fund, channels must have uploaded at least one eligible Short in the last 180 days. They also must conform to YouTube’s Community Guidelines, copyright rules and monetization policies. In addition, creators must be 13 or older in the U.S. (or the “age of majority” in their country/region) and must accept terms of the program and link to an active Google AdSense account to receive the bonus payments.” YouTube says.

What to Upload as a Short?

The internet is full of content, from videos of cats to people hilariously falling off their bed, there’s everything on YouTube. And anything can be uploaded to YouTube shorts, given that it complies with YouTube’s Community Guidelines. 

Everything from gaming clips to recipes and people dancing to their favorite songs has been posted to YouTube shorts.

YouTube Shorts can also be used to drive people to watch their regular YouTube videos. This is achieved by showcasing or summarizing a full 10-20min YouTube video into a 30s-1m clip and uploading it as a Short with the option to view the complete video at the end.

Thus, sky’s the limit, upload whatever you want to your heart’s content and if your short videos get enough views and engagement, you just might receive a payment from YouTube Creator’s Fund!

That’s all for today, Stay tuned for more power packed content!

If you’re just starting YouTube or if you have uploaded a lot of videos to YouTube, you would’ve definitely come across a category in YouTube Studio called Tags. So what exactly are Tags?

As YouTube itself describes them, “Tags are descriptive keywords you can add to your video to help viewers find your content.”

In simpler terms, tags are keywords that help YouTube know what a video is. Since YouTube’s code can’t actually view a video, it uses the title, description and thumbnail and tags to understand what a particular video is and who to recommend it to.

What are Good Tags for a YouTube video?

Tags are unique to every video, and depending on what type of video you’re uploading, there can be a ton of tags that you can add to your video to maximise the visibility and reach of your YouTube video.

However, there are some Dos and Don’ts of adding tags to your YouTube videos.

Do:

● Use Keywords that fit the genre of your video.

For a gaming video, use the keywords ‘game’, ‘gaming’, ‘gameplay’ along with the title of the game you’re playing and the genre of the game like ‘horror’, ‘funny’, ‘action’.

● Create some broad keywords that describe what’s happening in the video.

For instance, for a video titled “Different ways to cook spaghetti”, use keywords from the video such as the names of the recipes that you showcase in the video. That way if you have the keyword ‘bolognese’ in the tags, your video will also show up when someone searches for ‘spaghetti bolognese’.

● Keep most of your tags between 2-3 words.

Since a tag can be made up of multiple words, it should be well within 2-3 words range. Try to think up what someone would search and write tags accordingly.

● Get inspiration from competitor’s videos or videos that are doing well.

There are various tools available online that let you analyse what tags other videos are using. One such website is keywordtool.io.

By taking notes from the videos that are performing well, you can learn what tags to use and what tags are most relevant to your video.

● Get inspiration from YouTube auto-suggest.

Auto-suggest helps users find what they need. And the way auto suggest works, is it suggests the most searched keywords at the top. So feel free to use some of those in your video tags.

Don’t:

● Use Irrelevant tags

Using irrelevant tags is a big no for multiple reasons, firstly, it makes it so that your video appears in places and searches where it shouldn’t be. You don’t want a “How to manage finances” video to show up in the middle of music videos. And second, irrelevant tags hit the reputation of your channel, because there’s no click through rate on an irrelevant tag.

An example of an irrelevant tag is using the keyword ‘recipes’ in a gaming or a woodworking video.

● Go overboard with tags

While using tags, it is important to make sure that you’re adding the tags that are necessary. Do not add 3000 tags to a video, that only makes it harder for youtube to decide where to recommend your video. Research shows the optimal number of tags on a video is between 30-40 tags.

And if tags still aren’t helping your video rank up, maybe what you need is more views and subscribers! Buy genuine, high retention viewers and subscribers.

Benefits of Using Tags on YouTube

Since tags are what YouTube uses to help users find the content they are searching for, they are as important as having a good enough Thumbnail, Title and Description. 

One more big advantage of tags is that they don’t appear on your video. So anything that is relevant to the video, but cannot be added to the title or description, can be added to tags.

YouTube search also relies heavily on the video Title and Tags, so making sure that the title and tags on the video are good enough is absolutely necessary.

And finally, tags are also used by YouTube to recommend videos to the audience. This all makes tags a big deciding factor on whether or not a video will perform well on YouTube or not.

And that’s all for today. Stay tuned for more power packed content!

Facebook Ads, a great place to advertise everything from products to digital services, from pages to YouTube channels.

Combined with its integration with Instagram, which is also owned by Facebook, now called Meta, is a great advertising tool that when used correctly can expand your channel’s reach by as much as 10 times.

So, how do you run Ads on Facebook?

Firstly, you need to visit business.facebook.com and create an account or sign in to your existing Facebook Account. Then, follow these steps to start a successful Facebook Ads campaign.

Step 1: Choosing your Objective

Select the Campaigns tab, then click Create to get started with a new Facebook ad campaign.

Facebook offers 11 marketing objectives based on what you want your ad to accomplish. Those are:

● Brand Awareness

● Reach

● Traffic

● Engagement

● App Installs

● Video Views (on Instagram and Facebook)

● Lead Generation

● Messages

● Conversions

● Catalog sales

● Store traffic

For a YouTube channel, we’d suggest choosing between Brand Awareness, Reach, Traffic or Conversions depending on where your YouTube channel stands.

Step 2: Name your Campaign

This is where you choose a name for your ad campaign. So choose a name and hit next.

Step 3: Budget and Scheduling

Here, you decide how much money you want to spend on your Facebook ad campaign. You can choose a daily or lifetime budget. Then, set the start and end dates if you want to schedule your ad in the future, or choose to make it live right away.

Step 4: Audience Targeting

This is where you start to build the target audience for your ad. Facebook’s targeting system is extremely detailed and allows you to choose between a variety of factors such as Age, Location, Gender, Language, Interests and much more. 

Choose the audience you want to target for your channel and click next.

Step 5: Choosing Facebook Ad placements

Choose where you want your Facebook ads to appear. Facebook ads appear in various places throughout Facebook like Feed, Ads between videos, Story ads and even on Instagram and messenger.

If you’re unsure about where to showcase your ads, the most simple option is to select Automatic Placements where Facebook automatically decides where to place your ads.

If you’ve just started YouTube and you’re looking to advertise your YouTube channel on Facebook in order to hit the YouTube monetization criteria, you’re better off buying a Monetized YouTube channel or 1000 subscribers and 4000 genuine watch hours.

Benefits of Using Facebook Ads for promoting a YouTube channel

There are a ton of benefits of using Facebook Ads, some of which are:

● Robust Analytics

Facebook offers one of the best analytics services that helps you track everything your advertisement is accomplishing and every interaction done with your advertisement. These analytics help you create better advertisements that specifically target the audience you want.

● Micro Targeting

As mentioned above, Facebook has an extraordinary audience targeting system with a plethora of options to choose from so you can be sure that your advertisement reaches exactly the people it’s supposed to reach. You can also create different advertisements catering to the different audiences you want to target.

● Easy to Use

One of the most important reasons why Facebook ads are so important is because of how easy it is for anyone to start a successful advertising campaign with little to no knowledge of digital advertising.

● People are almost always on Social Media

Unlike YouTube, where one only sits down to watch a video when they’re free, people scroll through Facebook and Instagram almost everywhere and that makes it very easy for your ad to reach people.

Disadvantages of Using Facebook Ads

● Media Junk

With a lot of people running facebook ads for a lot of different things, there’s a lot of competition running across facebook ads and that is what’s considered Media Junk where people would see similar ads multiple times and then would start ignoring them.

● Conversion Rates

Even though great for websites and brands, for a YouTube channel, the conversion rate from a Facebook Ad to a viewer or a subscriber is very low. A lot of people might click through to go to your channel, but the number of people who will actually watch your videos will be very low.

● All About the Money

Running Ads on Facebook is not cheap, it requires a set daily budget and thus, requires a lot of money. And considering how low the conversion rate for a YouTube channel will be, it becomes very expensive to get the increase in number of views and subscribers.

But, there’s still one thing you can do, and that is to buy genuine, retention views or subscribers.

Alternatives to Facebook Ads

Even though facebook is one of the biggest social media and advertising websites, there are still quite a few alternatives to Facebook Ads

● Instagram Ads

Owned by Facebook, now called Meta, Instagram ads are run through Facebook Ad Manager, but Instagram ads perform way better than ads on Facebook and Messenger do. So instead of running ads on Facebook and Instagram, you can choose to run ads on Instagram only.

● TikTok Ads

The chinese short video sharing app TikTok, which has now blown up worldwide and has hundreds of users scrolling through it every minute, TikTok also has an Advertising manager set up which allows you to run ads on TikTok. More about advertising on TikTok is covered in our blog How to Grow on TikTok.

● Google Ads

Google Ads are also a great way to advertise your YouTube channel and make your channel rank higher than your competition. Using Google’s Adsense is very similar to using facebook ad manager.

● YouTube Ads

What better way to advertise your YouTube channel than advertising it on YouTube itself.

We all know the pesky little ads that appear before a video. You can harness the power of those ads by creating a video ad that will run before other videos on YouTube, giving your channel a slight edge over the others.

That’s all for today! Stay tuned for more power-packed content.