In the era of short vertical videos, Facebook is also not far behind in the niche.
Joining the family of TikTok, Instagram reels, and YouTube shorts, Facebook introduced its own short video sibling ‘Facebook Reels.’
The format of short vertical videos is overtaking the internet. Everyone is either busy watching them or struggling for hours to make one.
Netizens are stuck to TikTok and Instagram reels like bees to a hive. With the same prospects, Facebook has entered the feel with its version.
Facebook advertises reels as “fun short videos consisting of music, audio, AR effects, text overlays, and more” that users can create on the Facebook app via their phones.
How to watch Facebook reels?
Facebook reels can be watched in the News Feed Section of the app. You can even watch in the dedicated section for the reels.
According to Facebook, people can discover reels based on their interests and their following. For instance, you have followed many pages of makeup tutorials, then the algorithm of reels will also react according to them.
How to create Facebook reels?
To be considered for Facebook, Reels must be 30 seconds or less, should be uploaded through the reels option on Facebook, and follow Facebook’s community guidelines.
According to Facebook:
Reels can be recorded in a series of clips (one at a time) or all at once using video uploads from your phone’s photo gallery or by uploading new video during the creation process. To create a Facebook Reel, follow these steps:
- Tap Create from the reels section on feed or tap the camera icon in the top right corner when viewing a reel.
- Add Video to your reel
- Tap the record button to add a new video.
- Tap the photo icon in the lower-left corner to add video clips to your reel.
3. Add audio, text, effects, captions, or a timer to your reel by tapping the icons on the right side of your screen. Tap Next when you’re finished.
4. Write a description for your reel, also known as a caption.
5. Choose an audience for your reel.
Note: Reels are public by default and reels from business or creator pages can only post publicly.
6, Tap Share Reel to publish your reel.
You can learn more about the reels here: Facebook reels.
Benefits of creating Facebook reels:
People are creating Facebook reels for entertainment, but if you are a creator, then you might ripe some pleasant benefits from the reels. Here are a few benefits of using Facebook reels:
Reaching new audiences
People have different approaches and audiences with distinct social media handles. Making Facebook reels will give your content more exposure and visibility to a wider audience.
When you upload your Facebook reel, then the reel is shown to people in their newsfeed, which allows you to gain new proponents.
In the hype of short video clips, everyone is binging on TikTok and Instagram. By making Facebook reels, you will stand out. If you create quality content for the platform, then a positive impact will be seen in your content growth.
Even making Facebook Reels is a fun activity on its own. You will encourage others to join the fun by creating their reel with a simple challenge, a cultural moment, or a relatable everyday motion of life.
Standing out is the key in 2022.
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Can you monetize Facebook reels?
If you think a reward like “wider audience” is not enough for you to make reels on Facebook, then I guess the money factor might change your impression.
Facebook is offering a Feature called ‘Reels Play’. A feature that allows you to earn money for the reels you share.
Reels Play on Facebook will pay a bonus to eligible Facebook creators whose reels get at least 1000 views over 30 days on Facebook.
Note: Currently this is an invite-only programme and must meet Facebook Content Monetisation policies and the content must be owned by the creator in order to count towards the bonus.
The Reels Play on Facebook bonus programme is currently invite-only. Creators who are invited will be notified in the Facebook app and Creator Studio.