Instagram has dibs over “One of the most liked social media platforms”. A few years back, Instagram used to be a normal social media platform where you can post your photos with some fancy filters. This rapidly growing platform gained fame and fans in no time and today its name is used in “One of the most favorite platforms” by the audience.
It’s so hard to believe Instagram started in 2010 and now it has turned into a marketing hub due to features like Instagram Ads and the power of Instagram Influencers.
There are 1 billion monthly active Instagram users, and more than half of them use the platform daily. US businesses love the social channel, and about 71% use it to connect with their market. While Instagram isn’t the biggest social media platform (that spot is owned by Facebook), it’s still the most impactful influencer marketing channel.
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As the site continues to grow exponentially, businesses and brands everywhere are also leveraging the social network by working with Instagram Influencers.
So, Let’s find out how do you find out the best Instagram influencers for your marketing campaigns?
How do I Find Instagram Influencers for my brand?
Did you know there are 500,000 active influencers on Instagram? Quite alarming, right? I know. Although there are many influencers to choose from, they’re not all created equal. In varying amounts of reach, many are probably not right for your brand.
Even it depends upon your targeted country, you have to choose your target countries before starting your marketing campaigns.
Now here’s a step-by-step guide to help you connect with influencers who are followed by your target audience.
Know who you’re trying to reach
As with any marketing campaign, it’s important to know your audience before diving in. What are their likes and dislikes? Their Income level?
You want to find influencers who share the same target audience – at least partially so diving deep and really getting to know your customers is crucial.
A good influencer has lots of followers, yes, but they also have followers who are engaged. Check out their recent posts. How have they fared comment-wise?, What about sponsored posts? Live videos?
You can also look at their followers list to verify you share similar audience interests. You’ll also want to make sure the content of their posts jives with your brand vision and voice. Have they shared that goes against your values or would alienate certain customers?
Start with more broad, general hashtags, and then dive down deep with more detailed, long-tail ones. The more specific and related to your brand and products, the better. You can also search for the “#sponsored” or “ad” hashtag to find already active influencers who might be willing to work with you.
Use an Influencer platform
There are lots of tools out there that will connect you with the already proven influencers in all sorts of categories and industries. Popular ones include Upfluence, Tapinfluence, Tribe, Heepsy, Hypetap, and Revfluence.
Many even help you measure and track your influencers’ impact, as well as pay them directly through the platform. Just keep in mind: These tools do come with a fee, so be sure to budget for them if you plan to use them.
How to work with an Influencer?
Introduce yourself thoughtfully. Keep it short and to the point about why you’re reaching out. Talk about your brand and how you’re interested in working together. You can DM or you can email them.
Discuss the profit share. Either you can give them a coupon code and fix a percentage of profit on every sale or you can just pay them to advertise your brand/product on their stories and posts.
Set up a payment method. It is crucial to have a reliable payment method so that there are no issues with payments and profit-sharing.
How to Find Micro-Influencers?
The term Micro-influencers is used for those who have fewer followers in comparison to Macro-Influencers. Micro-Influencers usually have 10 to 100K followers, so as already mentioned above, the finding methods are the same for be it micro-influencer or macro-influencer.
The best method is to use a platform like Heepsy or Upfluence where you can select the range of followers of the Influencer. You can basically choose the number of followers you want according to your budget.
How much does an Instagram Influencer Cost?
The influencers never write their rates on their bio, else their audience will lose interest in their content. Send a message to them personally and politely ask about the rates. You can even negotiate with the influencer, but usually, Micro-Influencers entertain the negotiations, not celebrities like Macro-Influencers.
The cost of an influencer works on a simple rule. The more the followers, the more they charge.
Tip: If your business is new, go for a Micro-Influencer.
That’s it for today! Stay tuned for more power-packed content.