Youtube

The goal of every YouTuber is the same: to get more views and to increase their watch time.

Nothing a vlogger enjoys more than seeing their YouTube subscribers increase, whether they are chasing advertising dollars or exposure for their brand.

YouTube is one of the most widely used online platform, with two billion active monthly users worldwide. This is an excellent marketing opportunity for your business.

However, not every YouTube user understands English. Captions are an overlooked feature that can help you reach a wider audience and grow your YouTube channel.

Want to know how it works? Keep reading!

What Is a Video Caption?

Subtitles and captions are written text overlaid on videos that represent spoken parts of the video.

The viewers can turn them on and off as required. A viewer can also choose to keep them always on andto change their aspect and size.

Like transcripts, video captions display words as they are spoken, allowing you to follow along.

In addition, they’re integrated into YouTube’s video player and don’t interrupt the video flow.

Video captions can be in the same language of the video or translated into different languages, allowing people with hearing issues or that don’t talk your channel’s main language to consume your content.

Benefits of Adding Captions in Your Videos

The advantages of adding captions to videos go so much further than simply making them easier to understand!

Captions benefit your brand in many ways, from boosting engagement metrics to optimizing your SEO and enhancing accessibility.

Real Accessibility

Are captions an essential part of video content? Well, they aren’t mandatory, but it’s a valuable addition to your viewers and to you because you will get more growth from it.

On the one hand, think about people with hearing issues.

These persons would be prohibited from accessing your content if you don’t provide captions, which is an unfair consequence beyond their control.

So, captions in videos help people who can’t hear the dialogue to understand what is happening in the video.

But you can also make your videos accessible globally if you add captions in the languages your target audience speaks.

You will be losing out on an entire market of non-English speaking viewers if your video is in English and doesn’t have any captions.

It’s easy to quickly add captions to your video in the languages you speak. To translate to other languages, you can hire people from freelancing sites to get the work done fast!

Engage Your Audience And Reach More People

In addition to boosting engagement metrics, captions help draw in more viewers. According to Facebook, captions can increase viewing time by 12%.

A study from Discovery Digital Networks found that captioned videos have a 7.32% increase in views.

Another study from PLYMedia discovered these astonishing statistics:

And this is easy to understand: even if you don’t have hearing issues and don’t speak another language, captions let you see a video anywhere.

For example, if you’re in a library, on a noisy train, or at the office.

If you’re at a place where you can’t watch a video with the sound on, or the area is so loud you can’t understand anything, captions help you watch a video without any problems.

YouTube has an auto-captioning tool, but keep in mind it doesn’t always work.

To make your video accessible, its captions have to be accurate, legible, and perfectly synced with the video.

Boost SEO (Search Engine Optimization)

Last but not least, captions can play an important role in boosting your SEO efforts.

Since you provide text in captions, search engines can crawl your transcription and rank your video higher.

Now you can use closed captions to provide search engine spiders with readable text files, aligning your video with your keyword strategy.

Search engines essentially can read captions now, so closed-captioned videos rank higher, and their SEO power is exponentially greater.

Your website’s main page, blog pages, landing pages, and more can benefit from embedding relevant videos along with captions.

But captions don’t only improve your website SEO. Since YouTube is a search engine, captions also help your video rank higher on YouTube!

If you use translated captions on your videos, you can complement them by buying YouTube views from specific countries, that speak the language of your captions.

Here at EazySMM, we can help you acquire fast and genuine country-targeted views.

Just let us know how many views you desire and in which country, and we’ll do the heavy lifting for you!

Conclusion

When someone is watching a video on mute or in a loud area, captions are their savior.

On the other hand, if someone has hearing issues or plainly speaks another language, captions are the only way they could access your video.

Captions can do much more than simply improve engagement and watch time. They can be what determines the accessibility of your video to YouTube’s global audience.

Captioned videos have greater reach and that means an exponentially growing subscriber count.

Captions also improve SEO and are easily addable to your video. You can add them yourself or hire someone to transcribe, translate and manually add the captions on the video.

Begin to use captions on your YouTube channel today, and reap the many benefits that come from it!

Are you using captions on your YouTube channel? If not, why not? Share with us in the comments!

If you own a YouTube channel and aren’t seeing the growth you expected, maybe you need to improve your YouTube marketing game.

To get fast growth and fast results, try combining a few of the tactics I’m going to show you today. You can stick to only one, but combining them all will give you more traction.

Here at EazySMM, our professional team has years of experience growing YouTube channels. We helped to monetize 750+ channels and provided 2,235,000+ subscribers.

Today we wanted to share some of the tips we learned along the way.

Keep reading to discover the eye-opening YouTube marketing strategies for 2021 and beyond that will help you to get incredibly fast growth.

Get Clear About Your Goal

Like most social media, people go to YouTube for education or entertainment.

If your goal is to promote your personal brand or business, first and foremost don’t create salesy content!

Since social media is a top-of-the-funnel channel, your goal for organic growth shouldn’t be to sell. Most of the organic traffic you get from YouTube will be potential clients in the awareness stage.

At the awareness phase, people need more education and time to understand the value your business or brand brings to the table.

Then you need to move this traffic down the funnel, a process that doesn’t happen overnight. You have to be committed to a long-term strategy (if you choose the organic approach) to ultimately get conversions.

The goal for this long-term strategy will be to increase brand awareness: to get organic traffic and familiarize it with your brand. The right content for this goal is high-value, high-quality content.

People avoid videos that try to sell like the plague. Rather, create content that educates or entertains them (or both!).

Maybe in a few months, when they are ready, they will buy. To move people down the funnel takes time. However, this long-term strategy will bring long-term benefits.

The videos you create today can bring visitors to your channel for years to come, in a very powerful compound effect.

On the other hand, you can also opt for a short-term strategy, with goals like getting qualified traffic, lead nurturing, and even some sales.

On a short-term, paid strategy you will use ads that will give you a quick boost in traffic. But keep in mind that if you rely solely on that you will be forced to continue spending money to get traffic.

What’s your goal? What do you want to accomplish with your content? Your goal will ultimately determine the type of content you create.

Invest Time to Deeply Know Your Niche And Target Audience

This is maybe one of the most essential parts you will need to master in your career as a YouTuber. When you know your audience, everything else falls in place.

If your content is aligned with your target audience and brings them value, they will subscribe, like, and comment on your videos, and your channel will grow quickly.

Knowing your audience will bring you success because it will allow you to build a community of raving fans who are engaged and willing to listen to what you have to say.

The first step is getting clear on what exactly your niche is.

Then, if your audience is still small, you can check competitors’ YouTube channels, blogs, social media, and content in general to have an idea of what they are posting in your niche.

Check especially their high-performing content, which will tell you what that specific audience is looking for.

Once you grow your audience, get into the habit of making polls, Q&As, and lives, to hear firsthand your audience’s opinions, interests, and desires.

Make sure to listen to them, and always ask yourself before filming: this video will bring them value?

Master Consistency

Consistency implies that you set an uploading schedule and stick to it.

You have to be realistic about the number of videos you can create per month.

To research, outline, film, edit and optimize a video takes a long time. Take this into consideration before committing yourself to upload 4 videos per week.

Set specific days for each task and make sure you always have videos to spare. This gives you flexibility: if you don’t have a video ready on the upload date, you know you have something to upload anyways.

Another useful tip is to keep a list with a bunch of ideas. This way, you don’t have to struggle to try to come up with an idea every time you film.

If you like to dive deeper into this topic, we have a blog post about a strategy to organize and schedule YouTube videos, so you can maintain the consistency you promised to your viewers.

Don’t lose consistency! It’s a long-term game, but if you keep going it will pay off eventually. Every video you upload gets you closer to the goal.

Relevant, High-Quality Content ONLY

If you are going to invest so much time in creating content, make sure that content is something that people actually want to watch.

The best way to increase success’ chances is by making sure you are bringing massive amounts of value to your audience.

This is something you probably heard a hundred times before, but it’s the single most important factor that will determine your YouTube channel’s success.

But how do you know what content will bring value?

Well, this is going to depend on your specific audience and niche. Not everyone finds the same content valuable, hence the importance of knowing your audience to know what to film.

Think about what they want, and give them that information in video format. Outline the videos before to avoid rambling, and do your research thoroughly.

Search the keywords for your topic and watch the videos that already exist. Can you do a better video? Or discuss the topic from a different angle?

Take Advantage of YouTube SEO

YouTube search engine optimization is the process of optimizing a video around certain keywords so when someone searches for a topic with those keywords, your video shows up.

Showing up on search results is extremely important to get views, and ultimately, subscribers.

However, to show up in search results is not enough: the title and thumbnail of your videos have to be enticing enough for someone to click on them.

But returning to our topic, YouTube SEO is a long-term, organic approach that will benefit you if your goal is to get your channel out there and increase your subscribers and growth.

To implement it, first you have to find out what keywords people type on the search bar when looking for videos around your niche.

You can guess, but it’s obviously better to do a bit of keyword research.

This is a lengthy topic that requires its own post. If you like to dive deeper, we have a blog post discussing all YouTube SEO.

The next step after figuring out the keywords you are going to target it’s mainly technical stuff that gets done every time you upload a new video.

In summary:

• Put your main keyword on the video title.
• Craft a keyword-optimized description.
• Use relevant and related tags.
• Properly categorize your video.
• Specially design thumbnails to improve your CTR and grab viewers’ attention.

When it comes to YouTube SEO, keep in mind that this is only scratching the surface.

Have You External Audiences to Leverage?

This serves to supplement your organic, long-term approach. If you are already online on other platforms and have sort of an audience (it doesn’t matter how big or small) use it to grow your channel!

If you’re new to YouTube, don’t underestimate the power that your existing audience can have.

For example, you could embed videos on your website or blog, or send newsletters to your email list every time a new video comes out.

Be creative and leverage all the possible external audiences. You can even put a poster about your channel on your physical store if you have a business!

And it almost goes without saying, but… promote your YouTube on all your social media channels.

The Paid Route: YouTube Ads

If you want some quick growth while you are building your organic, long-term strategy, YouTube ads are a great option to reach more people fast.

However, it’s a pay-to-play game.

If you stop paying, your traffic will decline. That’s why it’s so important to complement a short-term strategy like this with an organic, long-term strategy that brings sustainable growth.

All YouTube advertising is done by Google’s Ads Manager. Once in Google Ads, you can start a video campaign and choose your targeting.

The targeting tool on Google Ads is extremely powerful and allows you to get straight to the consideration and intention stage on the marketing funnel.

Google has what it’s called “in-market audiences”. These audiences are built based on the users’ search behavior, by which Google can determine which users are likely to buy in a specific market.

You can also segment people by age, gender, location, interests, etc, so you only pay for those people you actually want to reach. Once you create your ad, make sure of monitoring it constantly to ensure everything is running smooth and the costs aren’t rising too high.

Conclusion

As we discuss in the introduction of this post, by combining all of these different tactics you will be able to grow your YouTube channel much quicker than if you don’t.

However, to get a boost on your channel and maybe to reach the threshold to monetize it, you can always rely on a team of experts that gets you FAST results (days, rather than months!).

Here at EazySMM, we help YouTube channels grow by providing likes, comments, views, and subscribers using 100% legal and or

ganic strategies.

Since our results come mainly from social media campaigns, the subscribers you get will be real, active, and engaged people that are actually interested in your channel and content.

If you want to monetize your YouTube channel, we deliver 1000 subscribers and 4000 watch hours in only 1-2 weeks. Or you can directly buy a monetized YouTube channel.

Save yourself from the struggle of trying to grow organically on your own (which it takes, on average, from 6 months to a year or more) and rely on a team of experts with years of experience in YouTube marketing.

The first subscribers are the hardest part of growing any YouTube channel. Let us do the heavy lifting for you.

Let’s continue the conversation in the comments: do you own a brand-new YouTube channel? What strategies from this post do you plan to implement?

Why aren’t you getting more views on your YouTube channel? A huge reason can be your videos’ thumbnails.

Thumbnails are one of the most important factors that determine if someone clicks on your video or not.

In today’s post, you are going to learn the value of YouTube thumbnails and how they affect your CTR. With a few easy changes, your view count can skyrocket!

Keep reading to know how to multiplicate your YouTube channel’s growth.

The Value of Thumbnails for YouTubers

You have done your homework.

You have a solid content strategy in place and have already researched your target audience and the topics you can cover for your specific niche.

You are uploading videos consistently and you are making sure that they are high-quality and provide a huge amount of value for your viewers.

Why is nobody watching your videos then?

Shouldn’t your views be higher?

Well, a huge culprit of this stagnation could be your thumbnails.

When someone doesn’t know you or your channel, thumbnails and titles are basically the first impressions they get from you.

If that first impression isn’t good, chances are that people decide to watch another video instead.

When Should You Change The Thumbnail of a YouTube Video?

You should change your videos’ thumbnails when you know you have valuable content but aren’t getting as many views as you want.

Say we are searching for a specific topic on YouTube’s search bar.

While we are looking at the list of videos, the only elements we have to judge if a video from someone we don’t know is worth watching are the thumbnail and the title.

And some people don’t even read the title and only look at the thumbnail.

So if your thumbnail game is off, you may be losing some valuable views and clicks.

It doesn’t matter how amazing your content is, if people don’t click on it, they won’t know.

Therefore, we can assert that thumbnails are one of the most important factors to determine if people click on your videos, watch them, and potentially subscribe to your YouTube channel.

If your thumbnails aren’t clickable, your channel won’t grow!

YouTube Thumbnails and CTR

CTR is a marketing term that stands for Click-Through-Rate.

It simply indicates the ratio of clicks to impressions on a campaign or platform.

On YouTube Studio (where you can view analytics) CTR is the percentage of people that saw a video of yours and clicked to watch it.

It’s extremely important to keep an eye on your CTR because it will determine the success of your channel.

Simply put, if no one clicks on your videos, you won’t get views, nor subscribers… aka your growth will stagnate.

How Do I Know If My Thumbnails Are Converting Properly?

Thumbnails serve a crucial function: to communicate what a video is about and to persuade people to click it.

The golden rule of clickable thumbnails is to deliver, with strong emotions or a controversial statement, the challenges or the actions that the video conveys.

High-converting thumbnails have an essential storytelling element to them, that draws viewers’ attention and makes it a no-brainer for them to click on the video.

Awesome thumbnails serve to evoke curiosity and a need to watch the video to get what the thumbnail promises.

At the same time, good thumbnails help to maintain a consistent look and feel throughout the channel.

That way, returning visitors can know exactly that a video belongs to your channel by only looking at the thumbnails’ design.

These are some of the best practices professional designers follow when crafting custom thumbnails for YouTube channels.

A strong red flag regarding thumbnails is a messy and confusing design.

If there are too many elements, it simply won’t convey properly what your video is about.

A viewer that can’t understand a thumbnail won’t click on it, because they won’t understand what’s in the video for them.

Think about your own experience when choosing what video to watch: if we don’t know what we will get from a video we don’t feel compelled to click, right?

A Simple Change in Thumbnails Can Go a Long Way

Being thumbnails so important, it’s crucial that you pay attention to them and make sure that their design is clickable and optimized for a high CTR.

The design also has to be appealing to your target audience and communicate clearly the value they will get after watching the video.

But how do you know that if you aren’t a graphic designer?

At least you commit to learn graphic design and know the ins and outs of thumbnail design, maybe the best option will be to outsource your thumbnails to a team of professionals

A simple change in thumbnails can make a huge difference.

According to a case study of VidIQ, VEVO (one of the largest musical YouTube channels) saw “a 4000% increase in views over a two-week period” when they changed the thumbnail of a video.

A 4000% increase in views! That’s huge!

After that dramatic improvement, they changed the thumbnails of over 4000 videos and these were the results:

Conclusion

Thumbnails are one of the most decisive elements someone has to judge if they click on a video or not.

And if your thumbnails are messy and confusing or have an unappealing design, chances are they won’t convert very well.

To increase your views and CTR, a simple change in thumbnails can work wonders, bringing you extreme growth to your YouTube channel.

If you decide to outsource this vital aspect of your channel to professional designers, here at EazySMM we have a dedicated team specialized in thumbnails.

The thumbnails we provide follow best practices to ensure high-clickability and conversions.

Ready to improve your YouTube game and start receiving the views you deserve?

Check our thumbnails design service here.

Let’s keep the conversation going in the comments section: did you know how thumbnails affect your YouTube channel’s views and CTR? Have you changed thumbnails before? What were the results?

If you want massive growth on TikTok, your hashtag strategy must be on-point.

Hashtags are an incredibly powerful tool to expand your reach and escalate your TikTok account, but you need to know how to use them correctly to succeed.

Today we are going to cover exactly how to use hashtags on TikTok and explain the different approaches you can take to strategically implement tags on your content.

Apply these tips and tricks to your TikTok profile, and you will get massive reach and exposure by boosting your videos to the ‘For You’ page.

How TikTok Hashtags Work?

Hashtags on TikTok don’t work the same way they do on Instagram, Twitter, or other social media platforms.

On TikTok, hashtags categorize content to distribute it to certain people. Basically, tags on TikTok are a way to index content, and they also help the algorithm locate the appropriate audience for a video.

TikTok gives us creators hashtags to classify the primary ideas on our videos, and then distribute them to viewers who have already engaged with that sort of content.

In short: hashtags give the algorithm an idea of who may be interested in your video.

For this reason, hashtags can change the way your content is distributed on the ‘For You’ page: different tags will push your videos to different audiences, broader or narrower depending on the hashtags you use.

That’s why it’s so important to be mindful of your hashtag strategy: it can exponentially increase the reach of your content on the platform.

Because tags on TikTok work by delivering your content to specific audiences, you can use location-based hashtags if you want to reach audiences from specific places.

As we explain in this blog post about boosting your TikTok growth in 2021, the platform has a very geographical-based algorithm.

Which Hashtags Should I Use On TikTok?

Against the advice on hashtags for Instagram, on TikTok you want to use the most popular hashtags (those with the highest amount of views).

On Instagram, if you have a small account and use a highly popular hashtag, your content will probably get buried below thousands of other posts from popular accounts.

But on TikTok, popular hashtags will actually increase your reach and your ability to get more eyeballs to your content.

But remember: don’t only use hashtags in your videos. Always include a description, and make sure to locate it BEFORE hashtags.

Should I Repeat Hashtags?

You can repeat them for sure, but don’t simply copy and paste the same group of hashtags in each and every one of your videos.

The best option is to mix and match different hashtags for each video, according to the video’s main point or idea.

If your content is broader in nature, use broader hashtags as well.

Remember that getting too specific with hyper-niched hashtags and using them over and over again may shield you from reaching larger audiences on the platform.

How Many Hashtags Should I Use On TikTok?

As a rule of thumb, don’t exceed 6-7 tags.

Too many hashtags create a wall of text that obstructs almost half of the video. People automatically swipe down when they see a screen full of tags.

Hashtag spamming also take up great portion of the caption space and prevent you from crafting a good description.

Videos with 12+ hashtags also don’t get the same amount of views, neither reach the same amount of people that they could if they were fewer hashtags included.

That’s because, as we explained earlier, on TikTok a lot of tags will limit your reach and decrease your views (since your content will be showed to fewer people).

Types of Hashtags on TikTok

There are three types of tags, based on their level of popularity and reach: broad hashtags, featured or trending hashtags, and niche-specific hashtags.

Broad or ‘culture’ hashtags

Everybody knows them: these are the viral ones that have over 1B+ views and are being used by top-tier creators.

Trending or ‘featured’ hashtags

Featured tags are associated with specific trends or challenges (you usually find them on the ‘Discovery’ page). They change all the time and have a short life span, usually 2-4 new ones appear every day.

Niche-specific hashtags

The narrower of all tags, they are specifically related to what your profile is all about (for example: personal finances, gaming, entrepreneurship, nutrition, etc).

Either type of hashtag serves a mission and a purpose on the platform. There aren’t ‘better’ types of hashtags, and the ones you choose will depend on your content and profile.

3 Hashtag Strategies for TikTok

Choosing the top 3 recommended hashtags when you publish it’s NOT a strategy to succeed on the platform.

Do your research and find the best tags for each video you publish. Always test and improve.

Hashtag And Keyword Research

This is the most popular type of approach, and if you have a clearly defined niche or central idea to your profile or videos, it’s your best option.

Here is a framework for this hashtag strategy that works wonders:

• Browse keywords specific to your niche

Search keywords related to your niche on TikTok’s search bar and go to ‘Hashtags’.

• Compose a hashtag list

From those results, identify the most popular hashtags and arrange a list of 15-20 specific tags related to your niche.

• Explore related videos

Search the hashtags from your list and explore the videos related to them. For each video, take note of the hashtags they are using and the popularity of that video in particular.

We do this because in the first search some popular niche-specific hashtags won’t appear. When you search a keyword it will show you hashtags that contain that keyword, but not those that are related.

What are the most successful accounts in our niche, and what are they doing?

Of course, don’t use the exact tag group they used on their videos. But this is the best way to find new hashtags that maybe you weren’t aware of.

• Mix and match the hashtags you found on your content

And repeat this research often, because hashtags on TikTok change all the time.

Blend of Different Hashtag Types

This strategy consists of combining the three types of hashtags we discussed earlier (broad, featured, and niche-specific hashtags) in one video.

This allows you to introduce different audiences and increase the reach of your videos, providing you with a broad spectrum of attention on the platform.

Broad and trending hashtags will expand your reach and show your content to new audiences, while niche-specific hashtags will improve the engagement of your videos by showing them to people who are really invested in the niche.

A good rule of thumb is to include 1-2 hashtags from each category. You can also try 3 featured tags and 3 niche-specific tags.

Remember to use the top hashtag of each category (the ones with the most views).

Think in the aesthetic of your video and in terms of user experience: if people see a wall of hashtags they are going to swipe down quickly and you will lose their attention.

So, if the hashtags take too much space or are too long, use less of them.

No Hashtags

This strategy is commonly utilized to force TikTok’s algorithm to learn to what audiences show your content based on trial and error.

If there’s no hashtags, the algorithm will need to try your content on different demographics to see which types of viewers engage more with it.

Sometimes if you don’t give the platform enough information with hashtags, keywords, and captions, it will push it to try your content in audiences that you may not reach otherwise.

And always remember: hashtags don’t matter more than the type and quality of the content you’re creating, the watch time you get, and the number of people seeing your content.Hashtags are only an add-on to a really good video.

Conclusion

Try these strategies and play with them. If you post three times per day, use one different strategy each time. See what works best and keep doing that.

Remember the principles discussed in this post and you will exponentially improve your reach and growth on TikTok.

Hashtags are a very powerful tool to build your TikTok account. But if you need a little push and want quick growth, you can buy TikTok fans and likes.

They are 100% real and organic and will help you to kickstart your monetization journey on the platform.

Let’s continue the conversation in the comments below: Do you use hashtags? What is your current strategy, and how will you modify it after reading this article?

If you own a small YouTube channel, it may seem like you can’t get sponsored on YouTube until you grow a big audience.

But don’t worry. You can still get a juicy brand deal to make money with your YouTube channel. Today we are going to be talking all about YouTube brand deals for small channels. Don’t miss out on this information! It could change the way you approach sponsorships.

How Many Subscribers Do You Need to Get Sponsored on YouTube?

When you’re a nano or micro-influencer you’re in the most vulnerable position in your career because you just lack experience on brand deals.

[Side note] If you have anything between 1,000-10,000 subscribers you’re a nano-influencer. On the other hand, if you have between 10,000-50,000 subscribers consider yourself a micro-influencer.

Many businesses can take advantage of you if you don’t know how to approach them the right way.

And at this point, you probably also don’t have a network of other content creators to go for advice and to rely on for support.

This type of advice of someone who knows better can help you to make substantially more money on your brand deals. Be aware of these things in your search for sponsorships.

With that out of the way, there isn’t a defined number of subscribers you need to have before pitching to brands to get sponsorships.

As we are going to discuss, you don’t necessarily have to have a huge following, but if your follower count it’s too little, brands may ignore you.

If that’s your case, consider buying real, organic YouTube subscribers to kickstart your journey of money-making on YouTube.

Think Like a Business Owner

You may believe that’s almost impossible to get a brand deal at this point in your YouTube career, but that’s not true!

With the popularity of influencer marketing increasing more and more with each passing day, the possibility of getting brand deals is high, even with a small channel.

The size of your audience isn’t the only factor that brands look for anymore.

Although to do it successfully, you need to take your YouTube channel seriously and act like a business owner. Don’t undersell yourself. But, how to price your channel when you perceive your value as small, based only on your audience’s size? Let’s shift your mindset.

Audience Size Is NOT The Only Thing That Matters

Sure: influence comes first, income comes second.

But influence in the form of huge audiences isn’t the only thing brands are looking for nowadays.

What’s your influence? Think about this long and hard.

If you’re an aspiring influencer or a lifestyle entrepreneur, or someone looking to build a personal brand, bundle your influences in the offering you pitch to brands.

Have you built influence on other platforms, besides YouTube? Maybe you have an email list? Have you made other digital marketing collaborations or partnerships? Use that to your advantage.

The Power of High-Quality Content

Another way of making money from brand deals isn’t by the influence you have but by your ability to produce content and creatives.

Audience size indeed attracts brands, but what also attracts them is high-quality content.

Go to brands in your niche and look at their social media posts and the content on their website to evaluate the type and quality of their content.

Now, look at the content of influencers in the same niche.

Can you do content at the same level? Could your content potentially communicate what that brand needs to communicate at the same, or (even better) quality?

Brands commonly use snippets of YouTubers’ product reviews, for example, in their ads campaigns. It’s a common practice, but the video has to be very high-quality and be a reflection of the brand’s values.

Are you making high enough quality work to get the attention of a brand and deserve to represent that brand? How can you improve your content?

If your work is too good to ignore, you will be noticed!

Brands want people that share the same values, that can become spokespersons of that brand. They want brand advocates and ambassadors.

Does your content embrace the lifestyle that the brand represents?

Engagement Is More Important That Subscribers Count

It’s not about the size of your following, it’s more about the engagement that following has with you and our content.

Can you demonstrate that when you talk about a brand, product, or anything you’re doing, people will engage with it?

Do people follow your recommendations?

If not, brands will see no value in your channel. People have to be emotionally committed to the things you recommend in your channel. That is what makes you valuable to a brand.

You have to create a reason, besides your follower count (especially if that isn’t your strength right now), and put it in front of those brands you desire to work with. Make sure your content is high-quality enough, that you have a clean and professional social media presence, and that your aesthetic is aligned with the brands you approach.

Now, Let’s Get to Work!

Let’s tie all of this together with a practical exercise.

To begin, make a list of at least 50-100 brands you’d like to work with.

Then, make a mood board on Pinterest or wherever you choose. The lifestyle you portray on social media will make you a good fit for these brands, based on their aesthetic?

If not, readjust. Choose other brands, truly aligned with your personality and values.

As we said earlier, the content, how you dress, and the aesthetic in general, have to be aligned with what the brands you aspire to work with want to communicate.

Lastly, start to create content and build a relationship with these brands. Make product reviews, tag the brands on social media, reply to their posts early with a meaningful comment… In short: make yourself visible.

When you eventually talk to them to build a business relationship and close a brand deal, you will not be coming out of the blue.

Pitch Time

Now that you have the basics covered, you can start to think about your pitches.

Craft a compelling pitch to send to the brands on your list. Your pitch should amplify your channel’s strengths.

How? Well, it has to express that your channel attracts the exact ideal audience that the brand is looking for, and solves a specific problem that audience has (so they will listen to you and your recommendations).

Make it personalized for each brand, this is what will determine your success rate.

Nobody likes to receive a copy-pasted template! I can’t stress this enough.

And, probably the least glamorous part of all this: send emails every day until you get an answer.

You will be rejected, so don’t sweat about it. It is part of the process.

For each brand that rejects you, you are closer to encountering a brand that’s a perfect fit for you.

Conclusion

As you probably realized by now, you don’t necessarily have to have a huge following to get brand deals.

Nowadays, more important than reach is the community you build around your YouTube channel.

Brands prefer to work with rather small influencers that may not have a huge following, but the following they do have is engaged and follow the influencer’s recommendations.

Another conclusion of this post is that the brands you pitch have to be aligned with your style, aesthetic, values, and personality.

To be a good fit for a brand, you promoting their product has to make sense according to your audience and niche.

And lastly, don’t forget to hustle and send personalized pitches until you get an answer!

If your YouTube channel is really small at the moment and you don’t have a community build yet, consider purchasing real, organic YouTube subscribers to grow your channel and kickstart the journey of making money on YouTube.

No matter your niche, sometimes it can be difficult to come up with new content ideas for YouTube.

You feel like everything is already out there, and nothing you create can be original anymore. This is partially true, but what matters it’s not the originality of the idea, but the originality of the execution and the uniqueness of your point of view.

And to be honest, there is an unlimited amount of ideas to make videos about. You just have to find them.

In today’s post, we show you the most effective methods to research content ideas for your YouTube channel. Give this a try, and you will never run out of video ideas for YouTube!

The Right Mindset to (Strategically) Search Proven Topics for YouTube

It’s crucial that you enter onto this whole find video ideas thing with the right mindset.

To build a successful YouTube channel, you can’t simply press record and start filming whatever it’s on top of your head.

You have to plan, schedule, and outline your YouTube videos ahead of time.

Research allows you to increment views: simply because your channel’s videos will be strategic, featuring proven ideas that people are actually searching for.

Did you know that a billion hours of YouTube videos are watched per day? That’s a lot of video consumption!

If you don’t notice success on your channel just yet, then the problem probably isn’t that the market for your videos is non-existent or over-saturated.

The problem may be your videos’ topics.

You have to make the right videos and be talking about the right topics.

This is the only way to stand out. To come up with video ideas that actually get views is the only way to help you grow your YouTube channel.

So, the lesson is to make sure to research before you press record.

Ask yourself: Is this a good video idea for my audience, or not? Do my people care about this topic? These questions will help you to figure out what videos to make next.

Because in the end, those creators who understand their viewers better, win.

7 Tactics to Find Proven Topics for YouTube Videos

YouTube Autocomplete

The first method we are going to discuss can be found inside YouTube itself.

YouTube’s search bar has a huge (but subtle) superpower: it tells you exactly the topics people are searching for.

Try it right now! Start typing your channel’s niche or topic of interest in YouTube’s search bar. It will begin to show you searches related to that query.

Those are actual things humans are typing in the search bar to find YouTube videos, and because of that, they are proven topics.

#Bonus Tip: put extra spaces after your search terms to go deeper and find more video ideas. Let’s see an example: say we have a channel in the social media niche. We want to make a video about methods to grow an Instagram account. We can start typing ‘how to get Instagram followers’ and see what YouTube suggests to us:

Based on these results, we can assume that people are interested to know how to get Instagram followers ‘for free’, ‘fast’, ‘in 2021’, and also ‘how to get likes’.

All of those ideas appear from a simple search. Repeat this method with other topics related to your niche and see what you found.

Trending Channels And Videos

Another never-ending source of inspiration are channels and videos from other creators.

Search topics that are relevant to your niche and look at the videos and channels that pop up.

Those channels and videos are probably being watched by your subscribers as well, and it can’t hurt you to browse popular content in your niche to see if your channel is missing out on something.

When you find a popular channel in your niche, go to their videos and sort them by their most popular uploads. What are the videos with more views, and why?

Try to understand what appeals to viewers in your niche. That will help you to come up with relevant ideas.

Continuing with our example from before, in the social media niche, a popular one is Vanessa Lau’s channel. For our search ‘how to get Instagram followers’, one of her videos pops up. When we go to her channel and sort her videos to see the most popular ones, this is what we found:

Almost all her most popular videos are about Instagram. You can see clearly what are the most searched topics: how to gain Instagram followers, how to get the swipe-up feature, how to get more likes, how to grow an account from scratch, how to write an Instagram bio, etc.

That tells us what people in this niche are interested in.

Obviously, we don’t recommend you to copy another channel’s videos, but it can be a good exercise to find new topics if you’re stuck.

TubeBuddy

TubeBuddy is a tool that integrates with YouTube and offers an extensive list of features to help YouTube channels succeed.

This tool can assist you on all stages of your YouTube journey.

It has a keyword research tool to find video ideas, a feature to help you publish your videos quickly and effectively, an optimizer tool to ensure you get better rankings, and it also helps you with video promotion and even with A/B testing.

For our current purposes, we are going to focus on Keyword Explorer, TubeBuddy’s keyword research tool. Once you install the extension in your browser, go to YouTube Studio and click on the TubeBuddy icon on the top right corner. It will look something like this:

Now, click on ‘Keyword Explorer’ and type your desired topic to see all the data. We are going to type our search from earlier, ‘how to get Instagram followers’.

You can see here that the ‘Overall Score’ for our keyword is high. Below you can see why: it has high search volume and medium competition.

Make videos including keywords with a green Overall Score to have better chances to rank.

In the ‘Related Searches’ section, you can explore more keyword ideas. Click on each one to analyze them individually and make an informed decision on which ones to target.

Above that section, you will find four tabs. ‘YouTube’ and ‘Google’ show you how the interest in that keyword has changed over time.

On the other end, ‘Video Topics’ and ‘Common Tags’ provide you with even more keyword ideas to make videos about.

VidIQ

This is another YouTube-specific tool that also offers several features to improve your chances of success in YouTube.

VidIQ is a powerful ally to research keywords related to your channel’s niche. Once you have an account, you can find the Keyword Research Tool on the ‘Keywords’ tab.

#Bonus Tip: next to the ‘Keyword’ tab is the ‘Daily Ideas’ tab. Here you can find new video ideas every day, according to your channel’s niche.

Here we used, once again, our search term ‘how to get Instagram followers’. The tool provides related keywords, including their search volume and competition.

VidIQ gives you an ‘Overall Score’, the same as TubeBuddy, that tells you if it’s viable to target that keyword and rank for it.

Remember that a high Overall Score reflects low competition and high search volume, the best combination for ranking videos on YouTube. Anything over 40 is good.

In summary, the closer the Overall Score number is to 100, the higher the possibility to get views and rank for these key phrases.

Therefore, VidIQ not only gives you keyword ideas but also supplies the data to choose between the best.

The tool also shows you trending videos for the keywords you research, which gives you even more video ideas.

With the browser extension installed, you can search keywords directly from YouTube with VidIQ’s ‘Keyword Inspector’.

Sort this list by Overall Score to target the highest performing keywords.

Another useful feature is the ‘Trending’ tab you can find every time you visit a YouTube channel. It shows you the videos on that channel with the highest views per hour.

Next to ‘Trending’ is the ‘Stats’ tab, where you can see useful statistics about your competitor’s channels.

In this example, some videos were uploaded years ago, while others were uploaded months or even days ago.

The older and more viewed videos on this channel cover ‘how to get more views on YouTube’ and ‘YouTube SEO’, and are 3 and 4 years old, respectively.

What do older videos with higher views per hour tell you? Basically, that those videos are ranking well and discuss a topic that many people search for, even after years.

And people tend to prefer up-to-date videos, so they might favor a newer video over another that’s multiple years old (here’s an opportunity for you to take advantage of!).

By studying your competitors in this way, you can make a related, newer video on a proven topic you know people are actually searching for.

Although VidIQ’s features are pretty limited in the free version, it’s a nice tool to try.

Note that sometimes the results from VidIQ and TubeBuddy can differ a little bit (as with every SEO tool). It’s a good practice to run your ideas on multiple tools to make sure you are targeting the right keywords.

Answer The Public

Answer The Public is a platform that allows you to examine questions people make about topics related to your niche.

Besides giving you video ideas and related keywords, this tool can help you to outline your videos.

Introduce your niche or a related topic in the search bar. It will give you a graphic with questions related to those keywords, that will look something like this:

If we made a video on that topic, the outline can come naturally from these questions.

This will ensure our script cover topics people are interested in, and they will find our video very valuable and relevant if we answer what they need.

Below ‘Questions’, you also have graphics with ‘Prepositions’ and ‘Comparisons’ that come from the keywords you entered on the search bar earlier. On the bottom, you also have a section with related keywords to find even more content ideas.

Google Keyword Planner

Google’s Keyword Planner is a keyword research tool (completely free to use) built into Google’s advertising system. To use it, first you need to have a Google Ads account.

Once you have it, log in. You can find Keyword Planner on the dashboard:

Similar to the tools we used earlier, Google shows you ‘Average Monthly Searches’ and ‘Competition’ data for the keywords you entered on the search bar, and for the additional related keywords.

Try to aim for keywords with at least 5,000-10,000 searches per month.

But it depends on the niche as well, so as a general rule, stick to keywords with low competition and high search volume.

You can sort the table of related keywords that Keyword Planner shows you by clicking on ‘Avg. Monthly Searches’ or on ‘Competition.

Here we sort it by Avg. Monthly Searches to view keywords with the highest search volume first:

This tool can help you not only to find new video ideas but also to validate your keywords by knowing if they are worth pursuing or not. This data comes from Google, not from YouTube. But many views on YouTube videos come from Google searches, and YouTube is owned by Google anyways.

Extra SEO tools

By now, you surely recognize this post’s main point: to find content ideas and proven topics (those that can get you the views required to exponentially grow your channel) it’s necessary to research first.

Basically, keyword research helps you to make videos that people will be searching for, without guessing involved.

There are many, many keyword research tools out there.

Some are completely free, like Keyword Tool.

And others have a limited free version, like Ubersuggest, SEMRush, and KWFinder.

AhRefs is an excellent option too and extremely well-known in the SEO world, but not even the trial it’s free.

All of these keyword research tools are similar to the options we discussed above.

You can input search terms relevant to your niche and the tools will tell you which keywords are performing better based on search volume and competition.

Another very useful feature of these tools is to analyze URLs from popular websites in your niche.

You can see the most visited pages or blog posts of those websites, giving you (hopefully) new video ideas and topics you can cover on your YouTube channel.

If you want to learn specific SEO techniques for YouTube, check out our blog post on YouTube SEO.

Conclusion

Now that you are loaded with several methods to find keywords and content ideas, you can begin to make videos non-stop for your YouTube channel.

Make sure to organize all of those ideas in a document to refer to later, so you don’t have to research every time you want to make a video.

And before writing down your ideas, analyze them. Look at the keywords with higher search volume and low competition and take notes. You can use them in your title, description, and tags to improve your ranking.

Monetizing a brand new YouTube channel doesn’t have to be difficult. 

If you’re starting out as a youtuber, today you will discover all you need to know to enable monetization quickly on a YouTube channel. 

Particularly, we are going to cover how to reach that 4,000 watch hours and 1,000 subscribers mark that sets you apart from making money on YouTube. 

Getting the firsts subscribers and views needed to join the YouTube Partner Program can be very daunting and time-consuming, but don’t let that gets in your way. Read below to learn how to do it ASAP! 

How to make money on YouTube

There are several ways to make money from a YouTube channel, including brand sponsorships, donations from your viewers, affiliate marketing, and even by selling your products and services through the platform.

However, one of the most popular ways to make money on YouTube is by joining the YouTube Partner Program. 

Joining the YPP means that you will be making money from Google AdSense, showing ads in your videos. 

You are totally in control of how many ads you show, where on the video you show them, the format of the ads (skippable, non-skippable, bumper, or overlay), and even if you show ads in the first place. 

The formula is simple: more views equals more money (because a higher number of people will be seeing the ads). 

All the creators who have joined the YPP have other options (besides ads) to monetize their channels. But you can’t monetize your channel through the YouTube Partner Program right away. First, you need to meet certain criteria.

YouTube Monetization Requirements 

First and foremost, the most crucial requirement: you must have at least 1,000 subscribers and 4,000 watch hours in the last 12 months to monetize your YouTube channel. 

Second, your channel will be reviewed by YouTube to judge if it’s eligible to join the program. 

Make sure (before you send the request) that your account is compliant with YouTube’s policies and content guidelines. And third… There’s no third! That’s it. Those were all the requirements you need to satisfy to successfully monetize your YouTube channel and start making money from YouTube.

What Are Watch Hours on YouTube? 

Simply put, watch hours are the number of hours people spend watching your content. 

To monetize your channel you need to have at least 4,000 watch hours and 1,000 subscribers, as we said early. 

Here we are going to focus solely on raising watch hours, assuming that if you increase your watch hours, your subscriber count will naturally grow as well. 

What Are Public Watch Hours on YouTube? 

When we say that you need to reach a minimum 4,000 watch hours threshold to monetize your channel, we mean 4,000 public watch hours.

But what does it mean? 

It means that your watch hours must come from public videos. 

Thus, if you publish a video and you later set it to private, the watch hours on that video will not count. 

Furthermore, you can’t make a livestream and then set it as unlisted, because again, those watch hours will not count. 

The Math Behind Monetization Requirements 

Let’s explore exactly what will take to monetize your YouTube channel. 

Average view duration is a metric that measures the amount of time watched from a video before people begin to leave. 

Why is that important? 

Because it tells you exactly which videos your audience likes (which videos they spend time seeing and want to see more of). If you focus on making more videos that they like (relevant, engaging content for your specific niche) your average view duration will rise and so will your watch hours.

(Side note: I recommend your videos to be around 8-12 minutes. That’s because after 8 minutes, you can show an ad mid-roll and that means more potential money). Stick with me here: so you need 1,000 subscribers AND 4,000 watch hours (240,000 minutes) to monetize your YouTube channel. 

Assuming an average 1% conversion rate, you will get 1,000 subscribers every 100,000 views. 

And assuming a 30-50% retention rate (less than the average 50-60%) in a video that’s about 8-12 minutes long, you will have a 3-4 minute average view duration. 

So, you need 100,000 people to view around 3 min of your videos to reach 300,000 minutes of watch time, surpassing your 4,000 watch hours threshold. 

And assuming the 1% conversion rate defined above, that 100,000 views will make 1,000 subscribers. But the views you get are extremely low at the beginning. 

The time it’s going to take you to met YouTube’s monetization requirements will depend on different factors, such as your channel’s niche, the quality of your videos, and the number of videos you publish on any given month. 

It can take you from 2 months to a year+ of consistent publishing to reach monetization requirements and join the Youtube Partner Program…

How to Get YouTube Watch Hours 

As a general rule, if you are in a not-so-boring niche and if you publish consistently a ton of very high-quality videos, your channel will grow pretty fast. 

It all comes down to your ability to keep people watching your content. 

To get YouTube watch hours and subscribers quickly, here’s the only thing you need to remember: Build an engaged audience and community with relevant, high-quality content. That’s it. 

If you make that your primary focus and don’t get distracted, your channel will grow naturally over time. 

Think about your niche and what people in that niche would like to see. Find proven topics for your videos and create relevant and unique content around them. 

Finally, don’t lose that consistency. Try to produce the highest amount of videos WITHOUT losing quality. 

More videos equal more potential views. Therefore, your capability to reach quickly the 4,000 watch hours threshold increases. 

But remember: never sacrifice quality! It is a crucial factor to succeed in YouTube these days, among all the channels competing with yours.

Can you buy Youtube subscribers and watch hours?

Yes, you totally can! 

Nowadays it is a very common practice among new YouTubers. 

The truth is, it can be very discouraging putting all that effort to create content that nobody cares about, and receiving zero compensation for it. 

When you buy 4,000 watch hours and 1,000 subscribers, or whatever number you need to reach the monetization requirements, that means your channel can be monetized right away. 

Because getting that first subscribers and views is the most difficult part of growing a YouTube channel, buying what you need will help you kickstart the whole process. 

Let someone else do the work for you so you can focus on what you do best: creating amazing content that people love to consume. 

Conclusion

For most YouTubers, monetizing their channels is a must. Creating videos takes a long time, and compensation makes it possible for them to keep producing content. 

But for new YouTubers, meeting the monetization criteria can take up to a year (and maybe even more). 

Getting your firsts views and subscribers is the most difficult part, once you get there the ball keeps rolling and your channel grows exponentially.

If you want to monetize right away and start making money with your first videos, buying watch hours and subscribers may be the best option for you. 

Check our pack of 100% real and organic 4,000 watch hours and 1,000 subscribers. You will receive them within 1-2 weeks, with guaranteed satisfaction or a money refund. 

You are a click away to monetize your YouTube channel. 

Let’s continue the conversation in the comments: do you already started your journey as a youtuber? how many subscribers and watch hours do you need to monetize your channel?

So you want to start a YouTube channel, but you can’t help but wonder…

Is it even worth it to start from scratch in 2021? 

How much does a monetized YouTube channel cost? 

Can I purchase a YouTube channel legally? 

If you are passionate about a certain topic or niche and want to start a YouTube channel, let me tell you: there is no better time than today. 

But what if you could start with a little push to help you kickstart the long process of building a YouTube channel? 

Well, luckily, you can! And today we are going to cover exactly that.Stick around to find out how to buy a monetized YouTube channel that allows you to make money from day one and spares you the struggle of getting your first subscribers and views from scratch.

Is it worth having a YouTube channel?

You might or might not know that having a YouTube channel is a lot of effort. I won’t sugarcoat it: planning, scripting, filming, and editing videos consistently is hard work.

But here are some facts: YouTube is the second most visited website on the entire planet and the second most used social media network.

And if you think about it, with the experience of the pandemic the number of people that watch YouTube videos increased tremendously. 

Furthermore, most millennials and later generations don’t subscribe to a pay-TV service anymore and replaced their TV consumption with YouTube videos. 

That gives you a huge opportunity to reach your desired audience and grow your business.

With 2.3 billion users across the globe, if you want to expand your reach and scale your business, a YouTube channel is a must!

To be honest, starting a YouTube channel doesn’t guarantee you anything. It is a bit of a risk, but if you are passionate about your niche and enjoy sharing videos about it, don’t overthink it. 

We are in 2021. If you have a smartphone, you can film videos. And from the same smartphone, you can also learn (for free!) how to be successful on YouTube: how to film and edit videos, how to market your channel, etc. 

Kill your excuses!

By the way, we have a blog post that will teach you how to plan and schedule YouTube content: check it out to learn how to organize the videos that you will upload to your future channel.

Again, I’m not saying it is going to be easy, but I’m saying it is going to be worth it. Nobody can predict the future, but if you develop the ability to create engaging and relevant videos for your niche, your channel will likely succeed.

Should you buy a Youtube channel?

In my experience, the most difficult part of starting a YouTube channel is to get that initial 100 subscribers. After that, it also gets pretty tough to reach 1000 subscribers. 

The growth is very slow at first and that can discourage you pretty quickly. 

That’s why I think that buying a YouTube channel is the best way to start as a new youtuber. You get a channel that already has subscribers and views, and you can focus on growing from there.

To make money right from the beginning, make sure that the channel you buy is monetized. 

Buying a YouTube account allows you to be far ahead in the game. Let someone else do the hard work for you!

What is monetization on YouTube?

What does “monetized” on YouTube mean? Well, it basically involves the ability to make money from your channel (mostly from ads).

To enable YouTube monetization, you need at least 1000 subscribers and 4000 watch hours. Once you hit that numbers, you can apply to the YouTube Partner Program.

You also have to sign up for Google AdSense (to make money from ads in your videos) and get reviewed by YouTube.

With a new channel, it will probably take many months until you reach the monetization requirements. 

If you have the time and are okay working for free for a while, you can start from scratch your YouTube channel and try to grow it the traditional way.

But I don’t recommend this since the likelihood of you quitting before even hitting 100 subscribers is very high. It is indeed discouraging to spend hours creating content that nobody watches.

Is it legal to buy a YouTube channel?

Purchasing YouTube channels is legal and it doesn’t go against YouTube’s terms and conditions. 

Furthermore, buying and selling YouTube accounts has become a pretty common practice among YouTubers. 

Some channels are being sold for hundreds of thousands and even millions of dollars.

There are people who know the YouTube algorithm very well and dedicate themselves to build channels from scratch to sell them later on…

And some people don’t want to do YouTube anymore or simply lost their passion for their channel’s niche. 

These people usually sell their accounts, and there is an immense demand for them.

There are even huge marketplaces to buy and sell YouTube channels. 

Long story short: you will not have any problems purchasing a YouTube channel. And it can help you tremendously to kickstart your journey as a YouTuber, since growing a YouTube channel from scratch (with 0 subscribers) can be challenging. 

The opportunity to make videos for a YouTube channel that comes with engaged subscribers, willing to watch your videos and interact with your content can motivate you to go further.

And, if you wish, nothing stops you from selling that channel for a higher price once you made it very successful!

How much money does it cost to buy a YouTube channel?

Our monetized YouTube channels cost $339. You can get one of these channels with the flexibility to change the niche to whatever you want, with 0 copyright or community strikes and with 1000+ real subscribers and 4000+ watch hours.

The price of a YouTube channel will depend on many different factors. The number of subscribers and total video views are the most important indicators of the price you will going to pay, but it also depends on the niche, quality of content, and audience engagement. 

What is your budget, and how much are you willing to spend? This will determine the type and quality of the YouTube channel that you are going to get and the traction you will have from the beginning. 

You can also buy subscribers or purchase views to grow even further if you have the budget for it.

Conclusion

If you want to start a YouTube channel, there is no better time than today. 

In 2021 you can legally buy a monetized YouTube channel, and that prevents you from struggling to grow a channel from scratch, which can take many months.

Buy a YouTube channel today and get it delivered within 12-48 hours. 

After purchasing and once you finish planning your content, simply press the record button and give yourself a pat on the back: you already took the first and most difficult step.

Are you ready? You are literally a click away from becoming a YouTuber!

YouTube is one of the largest video platforms with millions of active users worldwide. So it doesn’t surprise that many websites and business owners use it for commercial purposes. You can advertise your brand, display your products, or share tutorials and opinions on different subjects. One of the most appealing benefits is that you can transform the effort placed in creating videos to benefit your website. You can embed a YouTube channel URL on your website and double your potential without doubling your effort. As a result, this will allow you to grow your audience and increase traffic on both ends.

Common ways to embed a YouTube channel on your website

Besides being one of the largest video platforms, YouTube is also among the largest social media platforms. Its common daily use makes it applicable for marketing purposes. By embedding your channel on your website, a large percentage of your visitors will become subscribers. And vice versa – a part of your subscribers will surely take time to check out your website.

To ensure you do it properly, we’ll discuss a few ways that can help you embed your YouTube channel on your website. But first, let’s see why this is important.

Why should you embed a YouTube Channel on a website?

By creating video content, you provide your audience with additional media to help them digest your offer. This is especially helpful for industries that are typically not revolving around this kind of content. By investing in this, you can easily stand out among your competitors. But that’s not the only reason. Videos on your website are often very effective for promotion:

• A YouTube channel has great potential to improve your SEO.
• It may increase the engagement of your audience.
• Videos provide more detailed descriptions of your products or services.
• You can show the practical appliance of your product.
• You can increase your website’s visibility and brand awareness.

On the other side, you can maximize and use the marketing potential of your site to improve your Youtube channel as well. The embedding process is not even that complex. Of course, if you don’t have the knowledge, you will need professional help to embed and maintain it on your website. But if you do have some, you can use one of many tools to complete embedding yourself. 

Now that you understand the potential, it’s time to see how to embed code to a YouTube channel.

Embed a YouTube channel with plugins

If you have a WordPress website, using plugins is the most efficient way to embed your already successful YouTube channel. With all the tasks the plugins will complete for you, this will be a semi-automated process that requires no coding knowledge. In just a few minutes, you’ll be able to display your channel on your website.

Some of the best plugins for embedding

Depending on the plugin, the options are many. You can display your youtube channel, anything from a single video to playlists to the entire channel. Some even allow you to auto-embed live stream. Here are some of the best plugins for video embedding:

• Feeds for YouTube
• YourChannel
• WP YouTube Lyte
• Video Gallery
• Feed Them Social
• YotuWP
• ARVE – Advanced Responsive Video Embedder

Most of them are beginner-friendly, so you don’t have to be a WordPress expert to use them.

How to configure and install plugins

To ensure your plugins work, first, you need to get something called a YouTube API key. This is necessary, so your plugin can interact with YouTube. You will also need your username or your channel ID. You can get your channel ID from the URL of your channel:

• https://www.youtube.com/channel/IC3cYZuVV5Fx5v3NiIgSukM6 – the bold part of the URL is your channel ID.

For the sake of explanation, we’ll use Feeds for YouTube – plugin. Here are the steps:

• Go to Plugins>Add New and find the desired plugin
• Install and activate
• Go to the plugin settings page to configure it
• Connect your channel by logging in
• Enter your YouTube API key to unlock all feed types
• Choose your feed type and customize it
• Save the changes and copy the shortcode from the bottom of the setting page.
• Paste the shortcode code directly into the post, page, or widget where you want to display the feed.

And that’s it – everything is ready to draw traffic to your website. You can additionally experiment with customization until you find the desired layout. The best part is, like most plugins, this doesn’t require any HTML, CSS, or JavaScript knowledge.

Alternate embedding method

There is another method to embed a YouTube channel on your website. However, this method is not nearly as convenient as with plugins.

You can manually embed a YouTube player using the iframe tag (<iframe>). Or, you can embed the player by using IFrame Player API. This method, however, requires decent coding knowledge so you can specify player parameters appropriately. The point is, you will need to know how and where to copy code snippets. And be able to modify them so you can customize the player. The biggest downside of this method is that you have to embed each video separately – which can be pretty time-consuming. Or, you can embed a playlist. Anything more than that is exceptionally complicated for an average user. But if you must do it this way, make sure to find a professional so you don’t accidentally break your website.

Conclusion

A website is an excellent way to promote your business, services, and products. But video material allows potential clients to visualize your offer and connect on a deeper level. And if you take this immense potential and place it on your website directly, it will surely enhance your business. When you embed a YouTube channel on your website, you benefit both platforms. One will send your existing subscribers to your website and increase its traffic, while the other will allow regular website visitors to engage more through video material.

It’s not a secret anymore that planning and scheduling YouTube videos in advance is essential for reaching success in the platform.

The reasons are straightforward: if you have a few backup videos ready ahead of time, you’ll rarely lose consistency in your upload schedule.

Furthermore, establishing a place to store all your ideas for future content will help you immensely. You’ll be able to make more efficient use of your time since you won’t have to come up with ideas in a rush before filming.

Lastly, we’re going to discuss content calendars and how to schedule content for each month.

Planning is essential for success. Ready to discover the main principles to plan, organize and schedule your videos to be ahead of the game?

Let’s begin!

Planning and Organizing YouTube Videos: Step by Step Process

Brainstorm

To initiate the brainstorming session, open a new document or your notes app (pen and paper if you are the analogic type!) and begin to jot down some ideas.

If you struggle to come up with ideas, think of 3-5 main keywords that describe your channel. Then, think of video ideas for each one.

Remember to keep your eyes open to ideas to film video series!

You can also search popular videos or channels in your niche and see what they’re doing.

By studying your competitors you’ll know their weaknesses (as well as their strengths) and therefore, you’ll also figure out how to make better videos that rank higher!

Lastly, you’ll want to refine that giant list of ideas. Remove the ideas without potential, and also erase the repetitive or too similar ones.

#Bonus tip: It’s important for SEO purposes that you run your ideas somewhere (TubeBuddy is a great tool, Google Trends, and YouTube search suggestions are some free alternatives) and tweak keywords in the video ideas for better rankings. You’ll want, if possible, to target low competition, high search volume keywords!

After all that hard work, you have now a list with a decent number of future video ideas.

Believe me when I say that a list like this will help your channel (and your sanity!) tremendously.

Make sure to keep an eye on your videos’ comment section for suggestions that come straight up from your audience (that’ll also help you to know them better!)

Since your ideas have to be things that people actually look for or want to see, doing keyword research and knowing your audience are awesome tools to get the best chances of increasing views and attract eyeballs.

This list of ideas can become very big and confusing, so, extra points if you organize it in a spreadsheet in different categories!

Plan the upcoming month

Now that you’re equipped with a solid list of ideas, you can start to properly plan.

The way you choose to organize your content is totally personal, but I’ll explain to you a simple system that works like a charm.

I love tools like Asana or Trello to organize content for YouTube, because you can move and drag things around, reorganizing them with huge flexibility. I generally keep a few lists to organize the content creation process. These are the ones I use:

• Video ideas
• June (or whatever month)
• Outline
• Film
• Edit
• Completed

Once you create these lists, transfer your video ideas to the “video ideas” list. Drag some of these ideas to the month list, according to the videos you want to film in that specific month.

Next, you’ll drag those videos to the other lists as you complete each task. When you outline a video, you move it to the “outline” list; once you filmed it, you drag it on the “film” list, and so on.

You can replicate this process in different Word documents or even in a spreadsheet if not a great fan of the tools I mentioned.

This system allows you to see at a glance where you are in the creative process, what it’s left to do, and what your progress looks like.

You can plan from a few weeks to 6 months ahead, it depends on your style and flexibility needs!

Maintain a few videos ready to publish will ensure that you can still upload even if you’ve had a bad week and were not able to film. Work on that consistency!

Schedule your videos and create a content calendar

For this step, you can use a calendar tool like Google Calendar, or simply create a content calendar in a spreadsheet.

The idea is to schedule, firstly, the day you are going to publish each video idea that you have in the “month” list.

#Bonus tip: schedule the specific hour you want to upload as well. In YouTube Studio, you can see your audience’s analytics and find out the best days and hours to publish your content (based on their activity). Schedule to upload just before the peak time for maximum effect!

Use color coding at your advantage: make the film, edit and publish days a different color, to see at a glance which activities you have to do each week to reach your goals.

I recommend filming and editing in bulk to be more focused and productive. In one single day, you can film 2-3 videos, and then another day edit them before the upload date. Our brains respond so much better to a single activity, rather than the pressure of switching tasks way too frequently.

Outline and script your video

Did you know that outlines are vital to increasing your watch time and audience retention?

A good video structure will prevent you from simply turn on the camera and start talking. If you do that every time you film a video, you’re risking being repetitive, slow, and scattered.

Because let’s be real, people don’t have time to watch someone talk for 30 min about something that can be said in 8 min.

Having a script or a simple outline will make your filming and editing much more efficient.

If you are talking to the camera directly I don’t recommend a full script, because it will sound unnatural, like you’re reading.

But a simple outline to follow along (with the content divided into different headers and a few key points below each) will ensure you don’t lose track while talking, keeping it straight and to the point.

Conclusion

Follow these steps and your channel’s consistency will be on-point. You’ll also be less stressed about meeting your deadlines if you have a few videos ready to publish beforehand.

Foresight and planning skills are a big key to success in any business. Treat your channel seriously, and you will get the results that you are looking for!

By the way, did you know the benefits of using YouTube for businesses?

I don’t want to end the blog post before saying that you have to acknowledge the fact that life is unpredictable. Several factors are playing at any moment! Don’t forget to allow room for flexibility in the plan you create.

Because it’s wonderful to have your content planned, but if you want to film something else or follow your inspiration, make sure to have the space to do it as well. Remember to have fun!

Hope this has helped 🙂 Share in the comments: what planning strategy have you been using in your channel lately? I’ll love to read how you approach your business. Oh, and I almost forget: if you want to give your channel a real boost, see our packages and let us do the work!