Live streaming is the new famous girl of the school. People are hopping onto the live streaming like there is no tomorrow. There are two main platforms for Live streams- Twitch and YouTube.
In the live streaming arena, Twitch holds the ruler’s throne while YouTube as a newbie slowly catching up to Twitch.
Live streaming initially started for gamers, where gamers come online, play games, and interact with the people in the chat.
Even non-gamers like the concept and started watching the live streams.
But after a while when Live Streaming got into the news, not only gamers but also artists from other industries hopped on to it. Musicians, educators, Magicians, etc. are not less popular than gamers.
So next time you find someone playing flute in a live stream, don’t get stunned.
As we know if a platform or a concept gets saturated, in order to stand out, one needs to do something extraordinary. When a normal 2-3 hour stream became common, viewers started getting withdrawn.
Which resulted in content creators losing followers. Then a few streamers did something that grabbed everyone’s attention and shocked the live streaming industry. Here we are talking about 24/7 live streams. Now here comes a prominent question:
What is a 24/7 live stream?
In 24/7 live streaming, you can broadcast a single pre-recorded video on a loop or add multiple videos that play one after another. It can be various pre-recorded videos, countdowns, and trivia games that don’t require your presence and can be fully automated.
You can schedule a 24/7 live stream on your YouTube channel in advance and focus on other things, as your stream will start playing automatically, switch the videos by itself, and interact with the audience.
How to make a 24/7 live stream on YouTube?
Doing a 24/7 live stream is not as easy as we think. This requires a lot of attention and assistance. You need multiple software to do a 24/7 live stream.
Not only that, but it is not a single person thing, as one has to focus on content and managing the live stream throughout the week. There are many issues one may face while 24/7 live streaming, such as:
- Connectivity issues, loss of internet, latency, issues with camera and audio encoder.
- Power cuts, dead batteries (laptops)
- 24/7 watch assistance.
A 24/7 live stream needs to be pre-planned with competent help.
Many paid professional OTT hosting platforms to help content creators to do a 24/7 live stream. You just have to focus on your content and they will handle all the labor behind the curtain. You will even enjoy 24/7 support, too.
But if you think you can manage it on your own, here’s a detailed guide on how to stream 24/7 live stream with the help of a few software: https://blog.livereacting.com/how-to-create-a-24-7-youtube-live-channel/
Benefits of doing a 24/7 live stream on YouTube?
There are many benefits if doing a live stream as:
24/7 streams are not limited by time. Any interested user can search and find your videos at any given time. You don’t even have to sit in front of the camera, you can just make a set of your videos and can play them throughout the live stream.
YouTube will increase your visibility a lot. When people see that the channel is live streaming constantly, it attracts them to watch what’s going on.
If you have valuable content throughout your stream, then people will eventually subscribe to your channel. Nowadays, viewers also measure the hard work of the content creator, and the 24/7 live stream is a perfect example of that.
The fact is obvious that 24/7 live streams will eventually increase the watch hours of your channel.
If you are a newbie Youtuber who is struggling with the monetization threshold of 4000 watch hours, then this will be a great option for you to break that barrier.
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You can engage viewers in several content themes. This will bring versatility to your channel.
Cross Promotion of your content
24/7 live streams are a great way to promote other content on your YouTube channel. Those users who have only watched your older videos or haven’t watched your content at all are more likely to visit your channel for your other videos.
So that’s all for today. Thank you for tuning in till the end.
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