Undoubtedly, Youtube is the most sustainable video content hosting platform available.
As a result, it is one of the greatest marketing tools for users willing to create impactful video content.
However, building an impactful youtube channel begins with understanding the demands of your audience.
The videos you are creating are loved by your audience is a deeper question than it seems.
How to know whether or not you are reaching your targeted audience? From where are you getting views on your channel?
The questions are endless; you must dig in to build the right strategy for your Youtube channel.
Youtube analytics is the stepping stone that helps you analyze your channel’s nitty-gritty.
Through Youtube analytics, you can extract heaps of data that will tell you about anything you want to get accustomed to about your channel.
In addition, it provides you with an insight into the effectiveness of your campaigns that helps you boost your future content creation.
However, if you are new to it, then it can be overwhelming. Read on to know how you can analyze your Youtube analytics.
How to analyze Youtube analytics?
To access Youtube analytics, one needs to go to their Youtube account and click on the Youtube studio.
After this, you need to click on Analytics to see advanced reports.
Once you are done with this step, Youtube provides you with a general report consisting of a channel overview report, real-time report, watch time, audience retention, traffic, and device reports.
Channel overview reports: help you analyze your channel’s views, comments, and subscribers for the past 28 days. It generally gives you an overview of your channel. These metrics help you analyze content that works for you and what does not.
Real-time report: with the real-time report, you can estimate the number of view counts on your recent videos, which includes real-time watch timing. This tool is a gem for people publishing new videos frequently as it gives you an audit on the spikes of engagement.
Watch time report: You can aggregate data from this metric and create a comprehensive breakdown of your viewer’s retention. It consists of Average view percentage: The average percentage of a video watched during playback, average view duration, Estimated minutes watched, Uniques, Viewer percentage, and Views metrics.
Audience retention report: helps you to find out whether or not your audience is sticking to the end of your video. It is a powerful analyzing metric that can help you create a strategy for what works for you.
Traffic sources report and device reports: help you in further analyzing marketing strategies for your channel and from where your audience is watching your content.
YouTube analytics: Earnings reports
Youtube analytics also helps generate earning reports of your channel if you partner with an Adsense account.
What should a Youtube report include?
An ideal Youtube report shall begin with the objective.
First, you must be familiar with what metrics you want to track because it gets messier if you start juggling between different things at a time.
Your reports should clearly demonstrate your goals, like; who your target is.
Whether or not you have achieved it? What can you do to improve it?
Once you have identified your channel goals, you can create a report for your channel, which will include subscriber metrics, content viewing metrics, top-performing videos, other engagement metrics-likes and dislikes, and from where your audience is coming.
Once you have created a report, it’s time to carefully analyze it and implement specific changes in your strategy if required.
What can Youtube analytics tell you?
YouTube Analytics helps in depicting the performance metrics of your channel.
For example, you can find the Real-time views and watch times through Youtube analytics.
Since watch time is ideally the real metric of success for your videos, you can learn whether or not you are doing great with your content through analytics.
Youtube analytics consists of Overview tabs, Content tab, Reach, Engagement, Revenue, and Research tab. Basically, Youtube analytics gives you a glimpse of your strategy and your marketing efforts.
Youtube analytics is essential to learn what your audience demands from you.
It can tell you the best performing and your poor performing videos. It also predicts the estimated monthly revenue.
In addition, it tells you what kind of videos are growing your audience, and your audience’s retention.
To sum up, in a word, Youtube analytics cannot be skipped if you want to scale your channel and grow them strategically.
If you are struggling to get your channel monetized, you can buy 4000 watch hours and 1000 subscribers without an issue.
Summing it up
Analyzing Youtube analytics is not as complex as it seems. In fact, if monitored carefully and calmly, it can help you skyrocket your channel within a few months. By now you must have had a clear picture of how to analyze Youtube analytics.
