Instagram is blowing the internet with its success rate. Many people are getting massive exposure by putting out content on Instagram. Today, we will learn valuable tips on how to grow your Instagram account in the fitness industry.
Fill out your profile
First things first- fill out your profile ALL THE WAY!
This includes your name, username (your @name), bio (outstanding unique bios always work the best), location, and website.
Try to shorten your URL from the link tree or adf.ly because long URLs make your websites look unprofessional.
Here’s a little hack about the search algorithms. Your Instagram NAME (not your @name), is a key searchable field in the app!
In simple language, if you search LarryWheels, then Instagram will show you accounts with usernames and names matching with LarryWheels. So it is recommended to use niche-specific names like Jason | Yoga Instructor, Mathew | Personal Trainer.
Post High photos and videos
One of the most important ingredients for your fitness journey is this.
If your account is a thrown-together mishmash of low-quality blurry photos, screenshots, and quotes, it’s not going to look aesthetically pleasing to someone who landed on your page. Post high-quality photos and videos to make your content look professional.
Don’t ignore the reels! Reels are currently the game-changer of Instagram. You can find many apps to edit and optimize your reels.
Find your aesthetic
Do some research and try to follow some fitness brands or influencers that you would like to impersonate. If you scroll Instagram reels, you will find many accounts that follow some aesthetic and post-eye-cooling content. Stick to a color scheme, logo, content templates.
Testimonials
Post your clients before and after photos, reels on a transformation journey, igtv case studies, etc. Testimonials are proof that the clients you train are actually seeing progress with your personal training and diet charts.
Always, always, always get permission from your client before posting them on your account because some clients don’t like any type of privacy hindrance.
Life Hack: Use the Instagram carousel feature to portray your clients before and after results, so your audience swipes through your photos. If you use Instagram ads or Facebook, then you might know the power of the carousel feature!
Tag people
Tag people if you are reposting someone else’s content. If you are training with fitness influencers, then tag them in your posts with their permission. Likewise, if you are posting your client’s testimonials, then tag them with their due consent.
Free value to your followers
Always keep adding value to your audience.
One can grow his/her paid business anytime, but even to grow your business, free value is a must! Do QnAs about fit lifestyle, post a story of *Ask me a question* and let people ask you questions about fitness niche.
You can record your answers and post them in stories. It will boost your engagement.
Giveaway of free diet plans every Saturday or Sunday will keep your audience attracted to you. Random live sessions of client counseling will make you outstanding in the field.
You can even do a live session with your client about their experience while training with you! It will create a genuine, transparent relationship with your audience.
Create a schedule, but feel free to mix it up!
You can create a schedule of the different types of posts you would like to share, so you are not posting the same thing. This applies not only to the content type but also to the post type. Change it up!
Monday: Post a quick workout reel. Explaining exercises, how to use machines properly, what mistakes to avoid, and supplements like pre-workouts, post workouts.
Tuesday: Share a carousel of your client’s progress (make sure you get their permission)!
Wednesday: A typical day-in-the-life of a Personal trainer. What you eat, at what time you wake up, your routine, and whatnot!
Thursday: Share a healthy, delicious meal recipe (how to make a healthy delicious breakfast)
Saturday: Post client’s weekly progress of weight loss or weight gain.
Instagram Stories
Keep creating or reposting Instagram stories, create highlights of your QnAs, clients’ before and after photos, meal recipes, workout programs, diet charts, motivational quotes, etc. Instagram stories encourage engagement activities. Your stories, highlights, and entire profile will act as a mini-website for you.
Host a contest
100 push-ups for 30 days, longest plank challenges, pull-ups, dips, and whatnot! You can host many contests and put a prize for the winner. This type of content will make you unique and outstanding in your field.
These were the bullet tips for growing your Instagram Fitness account. Consistency is the key to quality followers, but it will take time. If you don’t want to wait for your success, then we have something special for you! Check it out here: https://www.eazysmm.com/product/buy-instagram-followers/
Hashtags
Don’t neglect the power of hashtags! Hashtags work as a magnet at attracting audiences to your account. There are two types of hashtags: the hashtags that are already famous in the fitness niche like,
#motivation
#gym
#lifestyle
And there are specific hashtags that are used to make your account unique! Create your own specific hashtags so that people can differentiate between your account and others.
That’s all for today! Stay tuned for more power-packed content.
