TikTok is one of the world’s quickest flourishing social media apps. The platform has proved to be much more than a venue for simply lip-syncing and dancing competitions.
But, what is TikTok For Business? Should you use it?
Although TikTok is common among teenagers and young adults, it’s rapidly gaining a large number of users of all ages.
Besides, content on TikTok covers a broad range of subjects (there aren’t just trends anymore). More and more educational and informational content is being added every day.
Consequently, companies that want to produce video content and interact with customers online may choose to use TikTok as a marketing platform to do it.
There are many benefits to use TikTok as an advertising platform for your business. Keep reading to learn how to use TikTok For Business to grow your brand.
Is TikTok For Business Worth It?
TikTok has about 1 billion monthly active users in the entire world. And that number is increasing every month.
Besides, there is a widespread misunderstanding that young people exclusively use this app.
Even though the vast majority of TikTok users are teenagers and young adults, the reality is that individuals of all ages now use the app.
As you can see here, 75% of TikTok users are over 20 years old (in the United States).
So, chances are your target audience is on TikTok. And if your audience is there, the platform is a valuable marketing tool for your business.
People use TikTok to find entertainment and to keep up with the newest fashion trends. But now is being used to learn and share educational content as well.
Precisely for this reason, you may decide whether or not it is crucial to your organization. Think about your niche and the content you may post on TikTok.
How to Use TikTok for Business
Take a Look at Your Competition
If you decide (as a business) to be on TikTok, you must first familiarise yourself with the TikTok platform to be successful.
By researching the content that does well on TikTok and how to engage with other users on the site, you can ensure that your business is seamlessly integrated into the culture.
TikTok is focused on creating content that is both entertaining/educational and aesthetically attractive. The app is not the place, for example, for serious sales presentations.
Research other creators on your business’ niche and see what they are posting. And embrace entertainment above all.
By knowing what content is performing well in your niche, you can save yourself from the trial and error process of discovering what to post and what your target audience likes.
Create a content marketing strategy and make a schedule to upload consistently. This will ensure you are professionally leveraging the platform for business growth.
Make Hashtag Challenges With a Branded Twist
TikTok’s hashtag competitions play a major role on the platform. But how do they work?
A hashtag challenge begins when someone challenges their viewers with a TikTok post to replicate a particular behavior while filming and submitting that specific action.
The users’ videos have to include a particular hashtag, so the person who initiated the challenge can find and share them.
Branded hashtag competitions are almost the same as challenges made by regular TikTok users and influencers, but sponsored by a brand.
They may also contain a product that viewers can purchase. A branded hashtag challenge it’s an incredibly effective way to drive engagement, boost awareness and increase followers.
Hashtags increase your brand visibility and reach on the “For You” page. That visibility can potentially push a post to become viral.
We have an entire blog post discussing hashtags on TikTok, check it out to learn more!
Run TikTok Ads And Influencers Campaigns
If you don’t have a TikTok Business account yet, create one now to access relevant performance metrics and other audience insights, as well as a bunch of creative tools for better videos.
Besides making TikToks, with TikTok For Business you can promote your brand by running ads or paid campaigns with influencers.
Regarding ads and depending on the placement you choose, TikTok Ads can show in different places.
Currently, there are four places available for ads: in-feed, detail page, post-roll, and in-stories.
Your ads have to be creative and drive engagement to be successful. Thanks to TikTok Ads Manager, you can know what’s working and what isn’t, to improve your ads over time.
You also have powerful segmentation options to reach only your target market’s audience.
On the other hand, you can work with influencers on TikTok to make an effective campaign.
TikTok makes it easy for businesses now to work with influencers on their platform by using the recently launched Creator Marketplace.
In the Creator Marketplace, you can find and contact the perfect influencer for your specific brand and niche.
Conclusion
TikTok has millions of users from all over the globe. It is the go-to destination for both consumers and marketers alike because of its popularity and current influence.
When it comes to building a loyal following and creating relevant content for your business on TikTok, it’s never too late to get started.
With a unique take on the content and a bit of research, your account may be well on its way to establishing a devoted following and generating significant traffic for your brand.
As TikTok said themselves, TikTok For Business serves “to empower businesses to think like marketers but act like creators”.
However, like with any organic approach, it will require a significant amount of time and work.
It will take months of regular posting and interacting with followers before you can develop a strong following that produces a lot of traffic for your website.
If you want to boost your business’ growth on Tiktok FAST, while minimizing the amount of struggle and effort, there is a shortcut for you.
You may purchase a Monetized TikTok account, with 100% organically generated likes and followers. Our marketing team will deliver them within only a few days!
Let’s continue the conversation in the comments below: Is your business on TikTok? If not, what’s stopping you?
